Free Report Sample on Canadian Red Cross: Humanitarian & Community Support

Introduction

The organization of interest in the Canadian Red Cross. It is a humanitarian, charitable organization founded and established in 1896 and later incorporated in 1909. It is a volunteer-based organization that offers training and service such as disaster response, prevention of injury services, emergency response, first aid training, and other outdoor activities. The organization also offers a wide range of community support services that supports the day to day services to elderly adults, caregivers, and other groups such as the vulnerable in Canada.

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Current Vision/Mission Statement

The mission of the Canadian Red Cross Society is “to improve the lives of vulnerable persons through the mobilization of humanity power in Canada and the entire world”. Whereas the vision of the organization is “to be the leading humanitarian organization in which individuals can voluntarily demonstrate their caring power to others' needs.” The company's mission illustrates that the organization is focused on offering quality services to the needy to uplift and improve the living standards of the vulnerable groups in society. The vision statement indicates that the organization's intention and its leadership are working towards becoming the leading organization in offering voluntary services to the needy.

The Proposed Vision/Mission Statement

"To be the leading humanitarian organization through which volunteers can be freely trained based on the changes in the technology to enhance a strong volunteer base to develop an elaborate network to promote and enhance a strong voice in presenting the views those affected by the humanitarian crises in Canada and across the world. The proposed vision will help the organization adapt to the new technologies, and this will help it link well with those affected hence creating a strong communication base.

External and Internal Market Evaluation

In every business and organization, there exist different factors that, in one way or the other affects its functionality. To identify these underlying factors, the organization ought to implement multiple approaches that include SWOT Analysis, Pestle Analysis, BCG matrix, Porter's 5-Force of Analysis, among others. Before implementing the mentioned techniques, the organization ought to consider various factors. Some of the major factors that a company or an organization tends to focus on include its strength, value differentiation, and threats that may accrue from other areas.

Strengths

The organization has a long history, a strong, appealing vision, and mission, very strong brand equity, a high level of accountability and it is readily trusted by donors

Weaknesses

It has poor work relations, does not have a requisite innovation, lacks or limited funds, portrays a negative public presentation due to the misuse of donor funds

Opportunities

There are many opportunities available for the organization; they include the expansion of goods and services and high-quality innovation; in Canada, most organizations do not provide blood; thus, this is an opportunity for the organization to venture.

Threats

The organization faces stiff competition from other companies; it is also highly affected by heavy taxes and unfavorable government policies

Conclusion

The strategic direction is already mentioned in the organization's proposed vision statement that is to provide training based on the changes in the new technologies to provide a strong communication base for the affected by various crises. In this, the organization will have a huge competitive advantage against its competitors; thus, this will provide the organization with growth. These changes will provide effective management for the organization, meaning that leadership changes will be inevitable to some extent. Creating a strong communication base for the organization will help the organization be recognized more in Canada and in other parts of the world as a body that strongly supports the needs of those affected by humanitarian crises. To some extent, this will compel the government and other Non-governmental organizations to channel more funds to support the organization.