Evaluation Essay Sample on Mira Hotels

Introduction

Mira Hotels is a chain of three hotels which is managed under the Mira Hotels management. All the hotels are located in the capital city of the kingdom, i.e., Riyadh. Hotels under this chain include Mira Basaten, Mira Waterfront, and Mira Trio. The hotel is located in the Kingdome of Saudi Arabia (Mira hotels.sa, 2019). The Mira Trion Hotel is located at Tahalia Street in Riyadh. Tahalia street is renowned a major tourist and local destination in the city. The street is known as a premier area for shopping and dining activities. The Mira Trio Hotel is situated approximately 300 meters away from its sister hotel Mira Hotel (Mira hotels.sa, 2019). The hotel is also approximately two kilometers away from the Kingdom Tower and Olaya business district. The hotel is easily accessible to all major destinations in the city.

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On the other hand, Mira Al Basateen Hotel is located at Prince Sulatan road opposite of Al-Haram center for shopping which is the most famous streets in the city. This location is famous for shopping and entertainment. The hotel is also located just five minutes by car from the new cornice at Jeddah. Lastly, The Mira Hotel is located in the proximity to King Abdulaziz Historical center (Mira hotels.sa, 2019). The hotel is located in Al Sulimania district in Riyadh. This provides fast access to the Kingdom Center within a twenty five minute walk. The Mira Hotel is also around thirty-five minutes' drive from King Khaled International Airport.

Mira Hotels was founded by Khaled AlMushawah and Othman Alqaasabi in 2014. However, in 2017 Othman sold his shares to Ahmad Alsani. Earlier this year 2019, Ahmad sold his shares to Khaled AlMushawah. This made Khaled AlMushawah the sole owner of the hotel's chain.

Products and Services Offered

Mira Hotels offers customers with a wide variety of services. This is in alignment with the organization's vision which is to serve every customer. The organization aims to be one of the largest companies operating in the hotel sector in the kingdom. The hotel has a high experience thus offers customers with high quality services (Mira hotels.sa, 2019). The hotel also involves itself accurate future studies which are aimed at identifying quality management techniques to assure high quality of services to its customers. The hotel also attracts the most important administrative and executive cadres to assure quality delivery of services to the customers. Mira Hotels offers the following services:

Swimming Pool

The hotels have swimming pools whereby the guest can relax during their non-business hours as well as their free time. The costs of the swimming pool are covered in the hotel booking;, therefore, customers are not required to pay extra costs (Mira hotels.sa, 2019).

SPA

The hotel offers spa services whereby the customers are treated with wellness massage therapies to decrease anxiety enhance the quality of sleep and improve energy. The spa also provides other hydrotherapy and body treatments. The Mira spa embraces the most effective vital principles to ensure the beauty of balance and well-being.

Sporting Activities

Mira Hotel has sports whereby sporting activities. The sports club is fully equipped with the latest special equipment. Guests planning to refit or complex relaxation can enjoy these services in the sports club.

Meeting Rooms

The Mira Hotel offers meeting rooms which can be used by customers for business meetings. The meeting rooms are accessible after booking the hotels.

Business Center

The hotel has a business center which was founded for businessmen. The business center includes all accessories, i.e., a computer, copier fax machine internet, etc. the business center also has a wide range of audio and video equipment which includes a projector and other business technology.

Various Massages

Mira Hotel provides several types of massages needed by the guest and businesspeople to relax and relieve the tension and compression of work. The massages are offered by a team of specialists who work at the hotel.

Kitchenation Restaurant

Mira Hotels present a famous Turkish restaurant which is commonly known as kitchenaction. Guests at the hotel can enjoy the tastiest and most delicious kinds of Turkish cuisine which are carefully selected by the hotel's specialized team.

Key Business Segments

Mira Hotels targets mainly two key business segments, i.e., Free Independent Traveler (FIT) and Meetings, Incentives, Conferences and Exhibitions (MICE).

MICE

MICE refers to a type of tourism I which large groups of tourists are usually brought together (Hung, Shang & Wang 2010). These groups are usually planned in advance, and thus all preparations are done before the visit. Organizations usually plan these trips as a way to reward their employees usually for meeting certain targets.

Mira Hotels target these groups by providing offers which encourage the groups to choose the hotel. The services offered at a lower price compared to individual booking. The main aim is to ensure that they record higher economies of scale.

FIT

This refers to an individual guest or small groups of the guest (Hung, Shang & Wang 2010). Mira Hotels also targets individual customer segments. However, it is important to note that the charges for an individual traveler at the hotel are higher compared to charges for a group, i.e., MICE. The hotel management ensures that the services provided to the customers are oh the high quality despite whether they booked into the hotel individually or as a group.

Hospitality Market in Saudi Arabia

Saudi Arabia has over the recent years received a large growth rate which is at its highest international levels. The country economic growth has resulted in the growth of other sectors such as hospitality and accommodation which has specifically seen increasing importance. This is mainly due to the growth of the tourism sector which has over the past few years experienced steady growth. Tourists and travelers from different parts of the world have visited the country either for business or recreational purposes. The Saudi government has recently estimated that the hospitality and accommodation sector in the kingdom is expected to reach an approximate of $144 billion within the next five years (Sadi & Henderson 2005). This shows that there is an increased need for Saudi society for hotels in general. The kingdom has experienced an influx in the economy. This has called for the increased establishment of infrastructure to meet the increased needs. The hospitality sector, as a result, experienced increased growth with a local and international chain of hotels investing in the industry (Sadi & Henderson 2005). The capital city of the kingdom, i.e., Riyadh has the highest number of hotels. This is so it is the largest city not only in the Kingdom of Saudi Arabia but also in the entire region. The city, therefore, enjoys a wide number of visitors who come for business or leisure reasons.

References

Hung, W.T., Shang, J.K. and Wang, F.C., 2010. Pricing determinants in the hotel industry: Quantile regression analysis. International Journal of Hospitality Management, 29(3), pp.378-384.

Mirahotels.sa. (2019). Mira Hotel. [online] Available at: https://mirahotels.sa/mira-basatin [Accessed 4 Apr. 2019].

Sadi, M.A., and Henderson, J.C., 2005. Local versus foreign workers in the hospitality and tourism industry: A Saudi Arabian perspective. Cornell hotel and restaurant administration quarterly, 46(2), pp.247-257.