Evaluation Essay on Khalisi Inc

Introduction

Khalisi Inc. is a pet food and toys manufacturer and distributor. The company sells its products and services online using its website. The business has recently developed a new product line on the market. The products include new food for cats and dogs. The company offers free delivery services for its customers.

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Marketing Strategies

Advertising and in-store marketing strategies are the most effective for launching a new product. It is essential to note that introduction of a new product in the market requires intensive promotion to ensure that customers are aware that the products exist (Novicevic, Harvey, Autry & Bond, 2012). Additionally, new products should be effectively promoted to generate sales. The marketing strategies adopted are appropriate as they support demonstration to should the benefits of the new product. The enterprise will use television ads to advertise the products. The marketing information will indicate the benefits of using the new product.

Social Responsibility

Corporate social responsibility involves the strategies that the organizations use to ensure environmental conservation and improvement of social wellbeing. Social responsibility is essential as it provides that firms use sustainable production techniques (Mahdavi & Daryaei, 2016). Consequently, reducing environmental pollution. Additionally, the CSR ensures that enterprises activities contribute to an improvement in social well-being. The concept is critical to marketing since engagement in CSR contributes to a development of the company's image. Therefore, more customers demand products from a company that applies appropriate social responsibility strategies.

Internal Marketing Factors

It is important to note that internal factors influence the company's marketing strategies. The SWOT analysis for the company indicates that it has a stable financial ability (Novicevic, Harvey, Autry & Bond, 2012). Therefore, the enterprise will afford to implement the marketing strategies successfully. Additionally, the business sells its products online consequently more consumers will purchase from the firm as it is convenient and time-saving. Moreover, the organization produces its products using natural ingredients.

External Marketing Factors

The external factors impact the business' marketing approaches. The SWOT analysis on the market reveals that the customers have higher living standards and high income. Hence, their demand is price inelastic. Additionally, the level of competition in the industry is relatively low. These factors affect the marketing strategies used by the company. The higher earnings increase the purchasing power of individuals. Consequently, influencing the business' pricing strategy as customers a willing to pay higher prices. The factors are important as they contribute to the growth of profits.

Needs and Wants

The target market needs pet food processed using natural ingredients. On that note, the company will ensure that the marketing strategies emphasis on the explaining the components of the products. The customers also desire high-quality goods. Therefore, the business will use its marketing techniques to demonstrate the benefits of using their commodity. The customers also need to quick services as they have less time to spend looking for the pet food. Understanding the customer wants, and needs facilitate the development of strategies that cater to the needs and wants of the consumers.

Target Market Expansion

The marketing strategies can be used to expand the target market for the business. It is essential to note that advertising using the televisions reaches covers a wide range. Therefore, more people are informed about the existence of the new products consequently purchasing the product. Moreover, the organization sells products online hence ease and convenience.

References

Mahdavi, G., & Daryaei, A. (2016). Attitude toward auditing, marketing and corporate governance (An examination based on Parsons' social action theory). International Journal of Corporate Social Responsibility, 1(1).doi: 10.1186/s40991-016-0010-8

Novicevic, M., Harvey, M., Autry, C., & Bond, E. (2004). Dualperspective SWOT: a synthesis of marketing intelligence and planning. Marketing Intelligence & Planning, 22(1), 84-94.doi: 10.1108/02634500410516931