Introduction
Data mining involves the extraction of specific information from the vast data set available. In this regard, the information extracted is the one considered to be the fittest under particular circumstances. The information extracted from the massive amounts of data has been filtered and have more significant relationships between each other, hence enabling their applications for the particular activities by which they are selected. In this case, the data mined can surround a specific target group, which can aid in their specialized approaches in a more cost-effective and time-saving manner. Further, data mining enables the collection of only the critical information from a wide array of available information, which when employed can result in the time-saving approaches in the selection of methods which can effectively solve problems at hand. The vast array of information from which data mining is to be conducted can involve the information on the consumer behavior, voting behaviors and patterns, reactions to specific items, as well as the tendency of people's propensities under particular circumstances. The collected data vary over some time, enabling the establishment and understanding of particular trends of interest. In this regard, the data mined can also aid in the establishment of predictions which have high probabilities of success, thus helping in the making of forecasts as well as customization of objectives and the activities to e conducted in line with the established forecast. Data mining has been of great significance to a variety of fields in the world, which desires to employ costs effectively, time-saving and competitive approaches to their target matters. One of them is the field of politics, where data mining has acted as an all-important technological tool used in the establishment of strategies focused on the attainment of a political objective. It has thus been employed in the politics of the United States of America as well as in other parts of the world. Large amounts of information surrounding the voters are pooled together by the appropriate companies on behalf of the client who can be the candidate in an election. They are then filtered, providing an opportunity for them to be utilized in a wide range of ways during the campaign periods as well as in the political administration of the constituents at hand. The resultant effect is the customization of political campaigns and administrations in line with specific findings related to the majority of the citizens, and ultimately leading to the highest probability of achievement of the preset objectives. Data mining can, thus, be seen to have affected politics in the United States and across the world in the ways brought out in the subsequent paragraphs.
First, data mining enables the establishment of effective campaign strategies following the understanding of human behavior. In this regard, the analytical companies involved in data mining pool together a huge amount of information concerning the voters. They include the residential areas of the voters, the nature of the neighborhoods they live in, the employment activities they engage in, and the nature of their reactions to certain events. There are also their individual dislikes, their views on the nature of different political arrangements and politicians, their types of friends they mostly spend time together, their browsing histories, as well as their voting patterns. The analytical companies can contain even more than five thousand data points concerning every citizen in a country, recorded over a considerable period, which thus enables their comparison as per the existing events hence leading to the recording of their trends. In this case, such voter information is used by the analytical companies in predicting voter behaviors when various campaign strategies are employed, which are also compared as per different regions in which they are applied based on the number of voters residing in the place. It can, therefore, be seen that the data mined provides various information concerning the voters. Having predicted their likely nature of reactions and behaviors following specific application of political approaches n wooing them to support particular candidates, they are then used in the formulation of the optimally performing campaign plans. One of them is how the voters are to be reached out to, as well as the geographical considerations where varied intensities of campaigns are to be applied to different regions as per the nature of citizens in such areas. The campaign strategies are also customized to suit the nature of citizens in different segments of the country, owing to the predictive hints provided by the mined data.
In this regard, one of the campaign tools to be employed in the long run can be the use of social media. It is a campaign tool applied as per the hits and predictive approaches provided by the mined data. The use of social media as a campaign tool enables the application of such platforms as the use of Facebook; Twitter handles, Instagram, WhatsApp, or even the use of skypes. They facilitate the rotation of information among the potential voters. It is a time-saving approach to reaching out a wide range of voters owing to the speed of spread of information circulated through them. In this regard, the use of social media as a campaign tool, where the campaign messages, manifestoes, as well as the plea of the potential candidates to be voted in, enable the reaching out of a vast number of voters as shown by the findings of the mined data. Such data shows the population segment highly regards the use of social media in communication. There can also be the application and usage of messaging services, where messages customized for every voter are sent to them. In this case, the mined data enables the understanding of human behaviors, having analyzed the trend for their nature using the available demographic information. Their characteristics are then established such that also the cognitive and psychological characteristics of each voter has been determined. There shall then be the application, where possible, of the messaging services appropriate to every single one of them. The messages will then reach them, as because they have been configured to go in line with their established behavior, which has high probabilities of convincing them to act in the ways specified in the messages. The use of emails is also another essential platform which can be employed to reach out to the voters, using the voter facts and characteristics provided by the mined data. It is similar to messaging since the messages in them are customized to fit the predetermined characteristics of the customers as dictated by the mined data. Therefore, it can be observed that data mining influences the approaches to reach out to the vastly distributed voters in the United States of America as well as across the entire world.
Besides, data mining enables the prediction of the voter behaviors in the future followed by the designing and application of appropriate approaches to them in specific future periods. It is because of the nature of information to be mined. The information in which data mining is to be conducted is a wide range of biter data, which have also been compiled over a long period. In this case, the information has also been organized using a particular established order, denoting the misbehaviors and reactions of the voters to specific events in history over a long period, and especially to matters politics and the related fields. In this case, the data to be mined can also contain the effects of specific human-made and natural events on the status of the voter in different periods. Such also make their decisions to get analyzed to determine the probabilities in which they can act in certain ways owing to specific events in the presence of particular phenomena, such as the prevailing climatic conditions. In this way, such trends are summarized using the technology in data mining, where machine intelligence gathers and stores all the information. Subsequently, in the run to settle a particular political issue which is projected to occur in future in a precise manner, there is the selection of approaches to employ such that the event will happen as required, through the influence of the voter behavior before the period reaches. Such events concern politics in this case. There shall the be the use of specific resources, specifically aimed at achieving an objective whereby the environmental events surrounding specific voting blocs are altered, generating predetermined reactions on the side of the voters and finally forcing them to act in a particular manner as desired. Such circumstances are in no small percentage bound to succeed since the voter behavior has been established as shown in the data mined. In this regard, the data mined would have given the trends of voters, enabling the application of conditions which spurs partulid reactions from voters. It can, therefore, be seen that data mining, in the field of politics, enables the prediction of the future inclinations of the voters, hence prompting the use of particular strategies to achieve the desired political result, both in the United States of America and in other countries across the world.
Besides, data mining enables the appropriate concentration of effort in the field of politics. In this regard, the politicians will be able to know what to say where, as influenced y the nature of people in different parts of the country. Such happens having studied the nature of different people in the country. The mined data, in this sense, contains all the demographic characteristics of almost all the people of a country, thus have enabled their understanding by the analysts. They will be able to establish the, for instance, the problems undergone by people in different parts of the country which requires the assistance of steadfast politicians to help and offset them. Naturally, the problems encountered by different people in the country vary, according to the diversity of the regions, the geographical orientations, the characteristics of different groups and classes of people, as well as the natural and human problems associated with specific regions of a country. In this sense, the use of mined data can show all such information, thus acting as a roadmap for the politician s in designing the most rewarding and targeted political campaigns. In this case, having understood the problems and needs of different people in the country using the mined data, the politicians are then able to draft customized speeches aimed at addressing specific people as per their conditions. The citizens, on the other hand, will feel considered, remembered, and being part of the whole plans of a politician soliciting them for a political seat. They will, therefore, to the highest probability, put into consideration the speech of the politician at hand as being able to solve their problems once they vote the individual in, where the words will then be put into action. Such a speech comprises of the targeted campaign manifestoes which suit specific groups of individuals. Following them getting influenced and their ultimate decisions to vote the individual in will thus justify the importance of the mined data in the long run. In such a case, specific nature of certain groups of individuals have been established, thus leading to the formulation of campaign manifestoes, talks, and speeches only specific to them, hence varying them as per the regions of the targeted voters. In the long run, the formulated speeches and manifesto drafting get influenced by the mined data in the politics of the United States of America as well as in other parts across the entire world.
Additionally, the activity of data mining enable...
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