Paper Example on E-commerce Quality: Ensuring a Well-Built Site for the Digital Age

Introduction

Presently, human beings are living in an inclusive world where technology, particularly information and communication technology is transforming the way in which businesses develop and capture value, where and how they work, and, how they communicate and interact (Heeks, 2010; Osterwalder, Pigneur, & Tucci, 2005). Therefore, it is important to ensure e-commerce is well built. The quality of a site is a property challenging to demarcate and seizure in an operational yet everyone feels it when is not present. In fact, for a site there can be several views of its quality as there usages. A quality many rely on task -associated factors affecting end-users such as content and function capability, presentation quality and appeal, and, navigability. Besides, it may rely on performance- associated factors, which affect the efficiency and users and the economics of the website within the can organization running it. These factors comprise reaction time, deal throughput, reliability, and toughness. It may rely on the advancement- associated aspects that affect developers and maintainers of a site.

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Design

According to Van Duyne, Landay, and Hong (2007), when planning an e-commerce website, it is required to use a clean and a simple design instead of a design with several graphics and integrate clear call to actions. Besides, another thing to take into considerations is whether the businessperson needs to establish his/ her own custom subject or select a preselected theme and develop it. However, it can be cheaper; a custom theme enables one to incorporate custom functionality to the designed website that a standard theme pre-made theme may not have. Contrary, pre-made theme will be much inexpensive or in most occasion free. If one selecting a pre- made theme, then he/she must check that is updated normally and that they can support themes will be much inexpensive or in most cases free. If you are choosing a pre-made theme, then be sure to check that it is regularly updated and that they have support contact details in case of any questions. The designed website needs to be responsive so that the website can be perceived correctly across several stages and operating systems.

E-Commerce website needs to be secure

A secure website is not only beneficial to one but also to their clients. With an increasing number of websites being hacked and data being stolen, security is one factor that needs to be taken into account.

An SSL(Secure Sockets Layer) certificate is crucial to get secure a website, as it both allows for a secure connection over which personal data can be sent, besides, it offers authentication so that clients know it's safe to continue with a transaction on the website (Weaver, 2006). SSL credentials are essential if one gather private details from client using forms.

HTTPS - (Hyperactive Text Transfer Protocol Secure) is an encoded regular for website customer communications. For HTTP to become HTTPS, data is enveloped into protected SSL packages before being transferred and after getting the data. Apart from securing data, HTTPS may be utilized for search ranking objectives (RodriguezPerez,CaballeroGil, RiveroGarcia, & ToledoCastro, 2019). HTTPS has the ability to offer a slight enhancement in ranking over rival's websites, which do not use HTTPS.

E-Commerce plugins make adding features to site easier

If one chooses to utilize WordPress to develop their e-commerce website then they are needed to consider adding a number of e-commerce plugins present at the market to assist them to establish their online store. Top e-commerce plugins comprise Shopify, WooCommerce, Easy Digital Downloads, and, Shopp.

SEO draws organic traffic to an e-Commerce Site

If one wants potential clients to see products being sold before to that of a rival, then one needs to optimize their website pages and ensure that the product being advertised is on the front page of the engine search results. Undertake keyword research to access the terms that potential client is most commonly utilizing to locate and identify the products a company offers. One of the items that can assist 8in management of a company keyword research is Google's keyword. A company can then include suitable words to their product names and accounts. An organization is required to revisit these keywords regularly to update them and test with which keyword produces better results.

How to select business objectives for a Site

Plainly, customers in several countries are shopping online more often, and this is good news for anyone with an e-commerce site or looking to introduce and grow one is the future. Currently, introducing an e-commerce website has become easier. Firms have developed that provide a whole e-commerce software package, enabling one to choose a corporate name, buy a domain and formulate a theme. But, such projects are hard to handle. Running an e-commerce site now prone to several challenges and if one is battling with this role or looking for strategies to make the objective of their site better, they may consider these

1. Determine the goal for your e-commerce site.

Determining the goal for an e-commerce site is a significant phase since it is easy to get caught up in managing a business. Maybe, there was an idea for a product, and things just developing from there, and one may lack an opportunity to think about a business goal. If one is in such a situation, he/she may be required to take time to assess their situation and figure out what they may want their e-commerce site to appear in the future. This can be done by defining what one may want to do as a holder of the site and what their profit and sell expectation will appear like.

2. Get good at SEO and content marketing.

Online businesses desired one to put SEO as the main component of every decision it is made. Above all, organic search traffic stands as one of the biggest sources of traffics for sites comprising ecommerce sites. The traffic from a search engine is also among the biggest type of traffic for conversion/ the SEO basics needed to be known include descriptive product titles, client reviews, fast-loading times, thorough, original product descriptions, mobile-friendliness, and, content-marketing efforts.

Advantages and Disadvantages of building a site in-house or Outsourcing it

Whether it is for planning, management of consumer relationship, or accounting, the software keeps the operation running accordingly. Whereas there are several products, one must finally choose between commercial or in-house software. Below are major pros and cons of the two types of developed software.

In-House Developed Software

Pros

Perhaps, the standard of customization is the greatest benefit of custom software, while the commercial packages may match with several of the business's demands. It is uncertain that it will have the same productivity as custom software (Trappler, 2009). By attaining the particular specifications, one covers each element of their business without unnecessary extras.

Cons

A team in house developer may lack the skills to develop urbane software capable of managing all the responsibilities needed. If basic software may be required, this most likely will not be a problem (Trappler, 2009). Nonetheless, when one desires more than sophisticated software, this could be more challenging than it is worth.

Commercial Software

Pros and Cons

Commercial software has the advantage of being widely and employed by other businesses. This can make for faster and smoother incorporation. A team of experts developers will have established the software and eliminated any matter that means fewer if any, complications. However, commercial software can accumulate high support and maintenance costs. To address any mechanical problem, one will be needed a lot of money.

References

Heeks, R. (2010). Do information and communication technologies (ICTs) contribute to development?. Journal of international development, 22(5), 625-640. Retrieved from: https://doi.org/10.1002/jid.1716

Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1. Retrieved from: https://aisel.aisnet.org/cgi/viewcontent.cgi?article=3016&context=cais

RodriguezPerez, N., CaballeroGil, P., RiveroGarcia, A., & ToledoCastro, J. (2019). A secure mHealth application for attention deficit and hyperactivity disorder. Expert Systems, e12431.Retrieved from: https://doi.org/10.1111/exsy.12431

Trappler, T. (2009). Is there such a thing as free software? The pros and cons of open source software. EDUCAUSE quarterly, 32(2), 10. Retrieved from: https://er.educause.edu/articles/2009/7/is-there-such-a-thing-as-free-software-the-pros-and-cons-of-opensource-software

Saunders, G. (2000). Commercial use of the Internet: some pros and cons. Journal of Applied Business Research (JABR), 16(1). Retrieved from: https://clutejournals.com/index.php/JABR/article/view/2024

Van Duyne, D. K., Landay, J. A., & Hong, J. I. (2007). The design of sites: Patterns for creating winning web sites. Prentice Hall Professional. Retrieved from: https://books.google.co.ke/books?hl=en&lr=&id=eE2TxLtDsL8C&oi

Weaver, A. C. (2006). Secure sockets layer. Computer, 39(4), 88-90.Retrieved from: 10.1109/MC.2006.138