Essay Sample on New Rubber-Shoe Brand: Integrated Marketing Campaign & Technology Trends

Introduction

Marketing is an essential aspect in business; the number of sales is dependent on the marketing strategy applied. An integrated marketing approach is a recommended form of marketing. It produces the best results. This paper discusses a campaign and the current trends in technology that might affect. This post also explains how both the advertisements and public relation influences the position of a product in the market.

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A campaign to market a new rubber- shoe brand is likely to be affected by a competition brought by the most advanced companies - the technology advancement, with the development of communication applications (Luxton & Mavodo ,2015). Apps like Skype and Facebook, generates millions of viewers, making it a steady marketing weapon. The chances of making partners and new consumers is high on a social media platform. The campaign should target the social media community and continuously reinforce the message. The other trend that can affect the battle is the emergence of online shops that serves the consumers at the comfort of their homes. The platform offers clients an option to click buy their products and pay upon delivery. This platform will help our shoe brand to be known and be purchased everywhere. The convenience will make most people pick it as an option. Other several technological advancements will contribute to the success of the project. The use of the random message service will enable us to send our advertisement message through an anonymous platform.

Public relation and advertisements play a significant role in marketing. Most multinationals have known that the consumers don't look for adverts but follow upon the most captivating adverts on their screens (Aqsa & Risal,2017). There are several advantages to using advertisements for products. The power of advertisement is that it creates awareness of the product in the market. The awareness that a product is available, and can provide a solution to a daily challenge, changes the behavior of the potential consumer. The effect could not have been realized if the product had not been put upon advertisements. The second contribution is that it enables the clients and potential consumers to know the facts about the product; they receive the necessary information they need before the purchase. This prior knowledge is an advantage to the consumer who feels like it is more time-saving to buy a product whose identity is already known. Public relations are another vital tool in the marketing game (Ramaj &Ukaj ,2019). It has a long history of a close relationship. Public relation makes the company or the producers of a product have a mutual relationship. It makes the consumer comfortable with the company hence promotes loyalty. It supports sales in an open environment that fosters comfort and satisfaction. It measures the success of a product directly from public opinions and behavior.

Conclusion

In conclusion, marketing in business needs to be well planned and comprehensive. The plan should consider the current trends in technology. The observation should include the analysis of the best marketing methods that are online. The consideration of opening an online shop is an ideal marketing idea which incorporates sales and follows up of clients. A significant number of people spend time online; using ads is also advisable. The message should always pop out of the potential consumer's screen after some intervals of time. This repetition makes the message stick in the mind of the buyer. The use of advertisements is an essential aspect of marketing, and it creates the first impression of a product.

References

Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), 37-46. Retrieved from https://www.tandfonline.com/doi/abs/10.1080/00913367.2014.934938

Ramaj, B., & Ukaj, F. (2017). The Review of Theoretical Aspect of E-Marketing. Journal of Economic & Management Perspectives, 11(4), 620-629. Retrieved from http://search.proquest.com/openview/62d8cdd8c77c5e89da208f3bf5bd2816/1?pq-origsite=gscholar&cbl=51667

Aqsa, M., & Risal, M. (2015, May). The Influence of Online Advertisment on Consumer Attitudes. In International Conference on Economics and Banking (iceb-15). Atlantis Press. Retrieved from https://www.atlantis-press.com/proceedings/iceb-15/25356