Essay on Unveiling Market Demographics for New Pet Food Supply in Worcester MA

Market demographic information is essential for a supply company because it facilitates market mapping and decision making. A new pet food supplier in Worcester MA require demographic, market needs, and psychographic information to be able to make strategic decisions on how to plan its supply chain. This paper seeks to identify vital market information that a new all-natural pet food product will be supplied.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

Worcester MA has a diverse demographic population of 830,839 based on population estimates of 2018. The majority of the population is aged 18 years and below who are 21.3%, which is followed by those over 65 years who are 15% of the population. The female gender is the majority with 50.7, with a white majority of 86.3%. 88.7% of the people is computer literate and have access to the internet, and lastly, 66.5% of the population is in employment (United States Census Bureau. n.d). Worcester MA is an industrial city covering 38 square miles and has an elevation of 473 feet above the sea level. Worcester is hilly and rocky the most significant percentage of Worcester is covered by land (37.6 square miles), and 1.0 square mile is covered by water (United States Census Bureau. n.d). Worcester MA is a vibrant and diverse community where most people lead a standard lifestyle. Worcester MA offers its inhabitants affordable housing and green parks that attract a middle class and families in the area (Richards, n.a). Worcester has an excellent cultural dimension made by concerts, theater avenues, restaurants, and a museum with different neighborhoods that attract different experiences and lifestyle (Richards, n.a). The downtown area in Worcester attracts students and millennials while families are concentrated in the suburbs near parks and playgrounds. The parks and playgrounds attract many pet owners during weekends and are an essential selling point for any pet food supplier. Worcester MA population primary need is a convenient supplier of all natural pet food. Most residents prefer convenient access and delivery due to the ease of internet access and also because it is relatively a small location. Most of the pet products are overpriced, and the market does not have access to an all-natural product. The population is highly educated, and they would highly prefer natural pet products, which are pet health and environment-friendly. Besides, the population needs education on the best pet food products and the best feeding routines for their pets, which are considered as family companions.

Conclusion

In conclusion, this information shows that Worcester MA is feasible for a supplier to use a physical store and online sell points because the majority of the population can access the internet. The primary market target for the supplier should be the suburbs where green parks and the middle-class population is located as opposed to the downtown area, which is dominated by millennials and students. The geographic size and landscape of Worcester make it ideal to operate an online supply chain and a single fulfillment store that will be the source of information and center of operations.

References

Richards, L, (n.a). What's it like to live in Worcester, MA. USNews. Retrieved from https://realestate.usnews.com/places/massachusetts/worcester

United States Census Bureau. (n.d). Retrieved from https://www.census.gov/quickfacts/fact/table/worcestercountymassachusetts/PST045218