Essay Sample on Main Aim of Advertising

Introduction

Jean Baudrillard was a flexible philosopher and a creative writer from French. He talked about traditional Marxism and postmodernism. Capitalism was prevailing and the wish for social stability and commodities was more powerful than the wants of revolution and improvements. Baudrillard identified the significance of culture in assigning the principles of capitalism and sustaining economic practices.

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The main aim of advertising was to liberate mans' resistance to happiness as it is stated in the creed of competition is also situated in the production new golden rule, the exceptional of 'freedom'. Dichter, Martineau said that in history for the first time, consumer society offered the people the chance for liberation and total fulfillment. After the second world war, traditional Marxism was forced to change so as to create a want for the product that was put ahead for possible consumption. The consumption system consists of an original language, new principles where collective and individual expression was transformed from a simple and pure consumption means. We consume the meaning of a product through advertising and hence we say that we have consumed the product through the merchandise itself. In the other, we say that we have consumed the insignia. Consumption is a prolific action procedure that requires efforts and education and hence hindering mans' happiness.

The differentiation of products that are single through taming has increased competition at all levels and have also created a massive range of precarious risky freedom. The arbitrary assortment of objects is the latest freedom that is distinguishing a person from others. If consumption is viewed as a sovereign action, production will appear to be planned definitively because the methods of psychological circumstances are less unconventional than those that are economically planned. People have the urge to achieve what others do not have because they are at the competitive heroic stage where one can choose objects of his choice and use. The American models exert irreversible pressure in Europe but they are able to notice the uncertainty of advertising. This incites the Europeans to compete with the Americans but imaginary motion already signifies a selfless monotony, and claim for uniformity. Therefore, it is concluded that the intention of consumer humanity is the functionalization of the customer himself and the needs of psychological expropriation.

According to Bluestein-Blanchet, advertisers reorganize society according to the relation to profit. He claims that the aims of advertisement are to educate the people about what they need and to motivate unreasonable behavior in men through scientific methods. Advertisements offer the solution to tension every time it is created. When differential tension is created due to guilt, taboos, and superego, it causes frustrations and by responding to the ambitions of the group through advertisement, tension is overdrawn and the product gets a way to succeed. The aim of advertisers is to formulate on objects that were blocked by mental determinants of a person (for example; taboos of society) so that the product would be legalized in society and this would be increasing the profits and not satisfying the needs of society. Dichter claims that this freedom is an ethical one because the customer is instantaneously reconciled with the group and with himself. The advertising philosophy needs someone to imitate themselves so they can solve conflicts on their own and this helps him to become more morally.