Essay Sample on Creating a Desire to Purchase

Introduction

There exist lasting dynamisms in any market set - up. A situation that put many potential business people back and in contemplating conditions on the best way to penetrate the markets and make sizeable sales. This study structurally explains how to capture the psychology of consumers and use it to their advantages by dominating them and henceforth making proposals to nothing but what they desire and what to purchase. The study explores different ways that the suppliers can use to create a liking or desires to the buyers into accepting what is presented to them. It has been keenly observed that many people fail in business because of having inabilities to convincing customers of the uniqueness their products come with. In most cases, it is the game played at the mind of the buyer.

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Case

Maslow, a respected business theorist on his analysis, noted that consumers follow certain trends of needs value determinations before getting to the point of settling on a specific item to purchase, (Smallwood et al., 2012). He says that they follow three presumptive but key steps, which are utilitarian that dictates to them that they should seek basic items that will offer them security, shelters, and something to eat first before thinking of anything else, so if a person focus on availing any of this service is better positioned to copy the buyers as they are in the center of their needs. The second one is social amenities and finally, psychological needs satisfaction that is acquired by a few who want to elevate their images and position in the community. To make a sale on any of these, advertisements are leveled towards explaining the products offered from the buyer's point of need and requirements. A customer is taken through the picture of what is already in his or her mind of what they need to acquire. This keeps the buyer floated with all the details they need to know about their desired products, and thus it raises their appetite and needs to have the item in their possession even higher, (Tatarkovski, 2011).

As advertising has become a standard tool for any business entity to push their product, it has remained that introduction of persuading adverts to be made. Although they raise the question of ethics on the role that they play, their involvements always give an edge against the competing products. A customer despite being largely believed that they are supposed to be informed of the existence and availability of a certain product and left out to make their own decision. Many customers are busy all the time and thus lack time to read about the content of every product to decide on the best ones. On this, it has become essential that if they can get a marketer that point out key issues that make their product unique and use some strong languages is always taken well by the consumers.

Many other corporations' hides their advertisements into some tickling or amusing messages that are brought up at instances of a session like while gaming or watching a movie. In the process of getting amused, one is informed of one or two attributes about a certain product. The studies that have been done on the effects of such ads show that sales volumes increase by making these advertisements. On some other times, there are no good money circulating in the markets and sellers are forced to lower the prices. Playing with the customer's mind, smart sellers have been shrinking the size of the good proportionally to the price that that product is decreased by. A customer is not quick to note the size or the quality of the product that is presented to them but seek to know the price firsts. Under these circumstances, the supply makes a win situation for all her products singularly by playing out on the mind of their customers.

Some wise supply manipulates the graphs to displays the best curve that takes an upward trend drawing an appealing taste to customers. A company that has a record of doing well is likely to be invested on by many customers as they feel secure in it. They know that the company will be existing even after some years to come and that if one gets an issue with any of their product along the way, they will launch a complaint with them. This is unlike the suppliers that have not worked on building their images among the community and importantly among their customer. Also, a new supplier will struggle to rise as they need to convince customers beyond some reasonable doubt about the performances and workability of their product. It can thus be seen that the techniques that can be employed to make sure that the customers develop interests in their products are easy to develop and follows.

Conclusion

In conclusion, the amount of work that is put by companies in ways of making customers have the desire to purchase has gone a notch higher in that they have become more creative and use psychology to doing so. These methods have been displayed in the above section, and the research paper is going to look at them on a deeper level.

References

Eyal, N., "The Art of Manipulation," www. techcrunch.com/2012/07/01/the-art-of manipulation/ Fowles, J., "Advertising's Fifteen Basic Appeals," www.cyberpat.com/shirlsite/education/ essay/ jfowles.html

Rayan, A.T. (2012). "Understanding Green Marketing and Advertising in Consumer Society: An Analysis of Method Cleaning Products," Journal of Research for Consumers, Issue: 22

Sweeney, M. (2011). "L'Oreal's Julia Roberts and Christy Turlington ad campaigns banned," The Guardian, 27 July

Xinghua, L. (2010). Communicating "incommunicable green": a comparative study of structures of desire in environmental in the United States and China, July, The University of Iowa