Essay Sample on Bombardier: Canadian Manufacturer of Business Jets & Rails

It is important to note that Bombardier Company is a Canadian multinational manufacturer of jets for business purposes as well as rails. Initially, the company manufactured vehicles, commercial jets for public transport (Eriksson, 2017). Notably, the company currently manufactures several series of jets like Challenger, Global, Express, and Learjet. Joseph-Armand Bombardier founded the Bombardier company in the year 1942 (Eriksson, 2017). The paper will discuss the various business markets that the company focusses on. Also, a discussion on the most important concern of customers concerning Bombardier company products will be made.

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Most importantly, every business sells something, whether through offering products to help other companies operate smoothly or through offering services. The company sells to and what they sell to determine the type of business market they operate in (Bonney et al., 2016). Therefore, it is essential for every company or business organization to be able to identify their business market so that they can easily know their target audience, thereby enabling them to promote their products effectively. As an old and globally diversified company, Bombardier company has interacted with various business markets. However, currently, the company is serving mainly two business markets (Bonney et al., 2016). Firstly, the company has extensively targeted business to business markets where it has operated for a long time. Because this market focusses on products and goods that are sold to other companies, Bombardier Company has found this market very useful for its rail and plane products that are easily sold to other corporate businesses that use its various products (Bonney et al., 2016).

Another business market served by the Bombardier company is the industrial market, where the company has been selling production products to other business organizations (Bonney et al., 2016). However, because of the company's nature, this market is suitable as they have much target audience than other markets.

It is no secret that Bombardier Company values its customers (Bonney et al., 2016). In a bid to ensure that its products fetch market, the company has always ensured that it produces quality products at affordable prices and ensuring that it maintains a relationship with its suppliers who have been high-performing hence they have built partnership and relationship based on respects, trust as well as recognition (Bonney et al., 2016). All these factors have ensured the success of the company as they have been appealing to the market.

Conclusion

In conclusion, the paper has discussed the various markets like business to business and industrial markets as the major markets in which Bombardier Company focusses its products. Also, a discussion on the most critical concern of customers of the company regarding price, quality service, and supplier relationship is.

References

Bonney, L., Davis-Sramek, B., & Cadotte, E. R. (2016). “Thinking” about business markets: A cognitive assessment of market awareness. Journal of Business Research, 69(8), 2641-2648. www.marketplace-simulation.com/images/docs/Thinking-about-business-markets-A-cognitive-assessment-of-market-awareness.pdf

Eriksson, J. (2017). Towards a more efficient Supply Chain: A study at Bombardier Rail Control Solutions with a focus on centralizing their Supply Chain. www.diva-portal.org/smash/record.jsf?pid=diva2%3A1197603&dswid=4225.