Essay Example on Social Media: Unlocking Effective Communication for Business Growth

Effective communication is key for business growth in the contemporary world. Social media has created an effective communication channel that has numerous advantages in customer service and sales for most businesses. Thanks to social media, the business has improved tremendously in both sales and customer relationships. This paper aims at exploring not only how social media has improved effective business communication but also how it has it has promoted business growth.

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The use of social media has become one of the most excellent tools and promoters of business activities. An average of over 65% of business organizations use social media prominently to increase their quality of leads (Trainor, Andzulis, Rapp & Agnihotri, 2014). According to him social media as a business tool for the most business organization is a powerful business strategy that raises awareness, generates new leads, and also drives web traffic for brands. Also, according to research, social media can double the marketing leads of telemarketing, trade shows and also direct mail campaigns (Schaupp & Belanger, 2019). The research also indicated that the social media lead rate for conversation is 20% higher than the average normal lead conversion rate. This implies that social media has significantly benefitted business to business and tech brands.

Social media presents various opportunities and benefits to promote business growth. One of these is brand development. The customers find a forum in social media to directly connect and communicate with the business. Through this, one may further develop the business' brand hence giving the business a voice (Turri, Smith & Kemp, 2013). Social media also provides a way of attracting and acquiring new customers. A business can employ social media campaigning, where one gains a lot of followers by offering and giveaways and promotions (Jones, Borgman, & Ulusoy, 2015). A business could also use social media for research by logging in to check competing companies and what customers are saying about the business' product.

As discussed, social media can be an important tool in promoting business growth as it provides a huge forum for advertising and marketing. It also provides a provided a place where one can reach customers directly and vice versa, therefore improving relations between the customers and the business. This is a crucial factor in the growth of a business.

References

Turri, A. M., Smith, K. H., & Kemp, E. (2013). Developing effective brand commitment through social media. Journal of Electronic Commerce Research, 14(3). http://www.jecr.org/sites/default/files/14_03_p1.pdf

Jones, N., Borgman, R., & Ulusoy, E. (2015). Impact of social media on small businesses. Journal of Small Business and Enterprise Development, 22(4), 611-632. https://www.emeraldinsight.com/doi/abs/10.1108/JSBED-09-2013-0133

Trainor, K. J., Andzulis, J. M., Rapp, A., & Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), 1201-1208. Retrieved from https://www.sciencedirect.com/science/article/pii/S0148296313001720

Schaupp, L. C., & Belanger, F. (2019). Social commerce benefits for small businesses: An organizational level study. In Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications (pp. 1237-1255). IGI Global. https://www.coursehero.com/file/p3rlg13/International-Journal-of-Business-Information-Systems-292-155-182-Schaupp-L-C/