Organizational Success Through Social Media Tools - Essay Sample

Introduction

The use of social media tools is beneficial in every operation of a given organization. Incorporating social media within the organization is of high relevance to organizational success. Every organization should at least ensure social media tools are used effectively for efficient operations to win a given organization. Social media relevancy to a given organization has unique benefits to the firm's success. Some of the benefits include:

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

Improvement of brand awareness - The promotion of brands is mostly done on social media. By merely sharing information over social media, a large number of customers can be reached at a given time. Visibility of a given brand to potential and existing customers can be improved through social media platforms The importance of Social Media for Organizations, 2018).

Cost-effectiveness - the fact that social media is a resource free marketing platform, organization products, services, and the firm itself can be marketed through social media. The organization can cut costs incurred in generating ads used by other communication tools and instead focus on social media platforms.

Direct customer engagement- the platform offers a reasonable communication means for accessing customers directly and experience their needs without carrying out an entire investigation such as analytical or empirical analysis on current market potential. Instead, customer feedback can be gotten directly. Also, a strong bond between the customer and the organization is built, creating a customer's loyalty to brands. Since customers have a voice in product and service production, their level of satisfaction is improved. Organization conflict with customers is resolved by allowing them to have a voice in the production process.

Other services, such as customer education, can be conducted directly from the platform. This enriched platform allows articles and essential video about the use of a given product, which increases customer prior experience and motivation to get a particular service or product from an organization. Customers get the insight of using a given product hence minimizing future questions on product use (Whyte & Hennessy, 2016).

How are you going to capture your stakeholder's attention using media technologies?

Capturing stakeholder's attention depends on the effective use of social media tools to show its significance to organization success. For example, in the hiring process, there is no need to call people for interviews physically trying to find the right person with competent skills. Instead, a single post on social media can be used, and potential employees can bid for a given job. By carrying out the employment procedures on social media, minimum time can be used to evaluate the correct target for a given situation. Also, sharing real concerns about a given organization. Most stakeholders need the prosperity of their business in the outside world. Communication through social media can emphasize different aspects that spread the firm's reputation to a broader market at a minimum time.

Competition between companies can be demonstrated using social media hence proving to the stakeholders the strength of adopting social media in their daily operations. Stakeholders can expand their inventiveness on how they can implement social media to stay ahead of their competitors. Also, by allowing customers to express their feeling about a given product can serve as a motivating factor to the stakeholder, who in turn, make necessary improvements to meet customers' needs. Social media use can help stakeholders Share information concerning specific issues in society, such as political concerns due to public voice.

How can you ensure the selected media engages stakeholders/employees rather than merely Entertaining them?

When it comes to working output within an organization, the holistic goals of a given organization are more crucial than personal goals. Social media aspects in an organization should be geared towards uniting the personnel within the organization to achieve the organization's set goals (Manuti, 2017). This can be achieved by building social media teams. Various stakeholders can use social media as a simple way to share ideas about products or other issues such as profit generation in an organization hence keeping an active engagement between the stakeholders.

How will you become a technology leader in your organization/industry?

To become a technology leader within a given organization, a certain level of proficiency is needed to ensure the main organizational goals are focused rather than personal gains (Reiss, 2014). It is essential to focus on how technology will impact production positively. One way of becoming a successful technology leader is by establishing a loyal fan base. The fan base demonstrates how passionate the stakeholders are towards a given product or service. It is essential to show intellectual skills on how efficiency and cost-effectiveness can be achieved by introducing technology to the current operations (Mathur, 2019).

What are your plans for continued professional development or tech-tools training?

Due to the increasing involvement of technology in current organizational operations, uniformly training all stakeholders is the essential plan. The plan for the ongoing activities is to create a you-tube channel where different user groups can walk through to gain knowledge on using a given product. Also, including a voice on a given product on social media is essential for addressing all urgent matters arising in the organization, creating an established, fully equipped organization.

References

The importance of Social Media for Organizations. (2018, September 10). Retrieved from https://strategicsocialmedialab.com/the-importance-of-social-media-for-organizations/

Manuti, A. (2017). Communicating the "Social" Organization: Social Media and Organizational Communication. The Social Organization: Managing Human Capital through Social Media, 14-27. doi:10.1057/9781137585356_2

Mathur, N. (2019). Fostering Engaged Prospects Through Digital and Social Media. Advances in Educational Marketing, Administration, and Leadership, 230-250. doi:10.4018/978-1-5225-9073-6.ch014

Reiss, R. (2014). How to Become a Transformative CEO. Leader to Leader, 2014(72), 19-24. doi:10.1002/ltl.20122

Whyte, W., & Hennessy, C. (2016). Social Media use within medical education: A systematic review to develop a pilot questionnaire on how social media can be best used at BSMS. MedEdPublish, 6(2). doi:10.15694/mep.2017.000083