Essay Example on Marketing Evaluation of Tide Pods and Gain Flings

Due to advancements in different areas, there is an increase in the number of similar products being sold in various markets across the globe. As a consequence, an increase in related products in specific markets has resulted in market saturation. Hence, putting such information into consideration, this paper aims to evaluate two similar products with different brand names namely tide pods and gain flings by highlighting the plausible theories involved in marketing these two products.

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Firstly, this paper will evaluate a TV advertisement aimed at marketing tide pods. In the commercial, the manufacturers of the product use an individual by the name Gronk who exhibits the superiority of tide pods over other detergents in the market by clearly indicating its cleaning attributes which outweigh other soaps regardless of its small size. To ensure that this particular TV commercial effectively persuades consumers to purchase tide pods, the manufacturer makes use of the balance theory of persuasion to achieve their objective. They incorporate Gronk into the advert; a well known retired American football player who has won three Super Bowl championships and is a five-time Pro Bowl player previously ranked as one of NFL's top 100 players for five different times. Therefore, as a consequence of seeing one of their favorite NFL players on a tide pod advert, individuals would feel pressured to strike a balance by purchasing tide pods thus depicting the balance theory in the commercial.

On the other hand, this write-up will also analyze another TV advert aimed at marketing gain flings. In this particular commercial, the manufacturer incorporates different individuals who exhibit a feeling of joy and satisfaction after smelling the pleasant scent emanating from their laundry as a result of using gain flings detergent. To ensure that the gain flings TV advert persuades consumers to purchase the product, the manufacturer uses the message factors theory of persuasion which tends to incorporate different persuasive elements. For instance, the advert utilizes emotions as a compelling element whereby people feel satisfied as a result of the beautiful fragrance emanating from their laundry. Furthermore, it also makes use of humor whereby individuals even smile in their sleep as a result of the distinctive smell on their bed sheets or stop driving merely to enjoy the enticing scent coming from their clothing.

Therefore, after close evaluation and analysis of the two TV advertisements aimed at marketing tide pods and gain flings, it would be appropriate to argue that the advert focusing on tide pods is the most persuasive in convincing consumers to purchase the product. Firstly, the product's advert utilizes Gronk who is a well-known personality among American citizens. Therefore, as Gronk is well known and cherished among sports lovers in America, his presence in the advert portrays the product in the best light to the consumers. As a consequence, even if an individual had no idea or information concerning the product in question or were not interested in purchasing or using the product, they would develop a positive attitude towards the product, become curious or interested consequently purchasing the product thus why the TV commercial marketing tide pod is the most persuasive.

Conclusion

Therefore, as exhibited in this write-up, plausible theories are an essential aspect for TV commercials marketing different products to achieve their objective. For instance, manufacturers of tide pods utilize the persuasive concept of balance theory to successfully convince consumers to purchase the product while gain flings manufacturers make use of the message factors theory of persuasion to effectively win over the clientele base.