Essay on Increase Visits to Dunedin Literary Walking Tours: Attracting New Clients

Introduction

The sales plan for Dunedin Literary walking tours shows how the organization can increase the number of people who visit their place and experience their services. These are people who have a passion both in books and in travel. This can be increased through establishing ways that can attract new clients who take the walking tour in Dunedin in all seasons.

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Target Market

The targeted customers for the Dunedin literary walking tours are both the new and existing visitors. These are people who love combined passions in both literary work and travel. Besides, these should be people who have an interest in knowing about stories concerning writers, both the past and current stories. The stories about the writers isis concerned aboutc their lives, their work, and their love for Dunedin. The already existing customers can be made to make regular visits and also make referrals that can lead to new visitors. The targeted customers will thus include the Dudenites and even tourists from abroad.

Unique Value Proposition

The channels that can be used to reach the customers that are already existing include; social media, blogs, and emails. The potential customers can also be reached through social media and even through the website of the organization. There is also a need for product promotion through the site of the organization, making publications and also through the printing of flyers and postcards. The message includes; "come and have fun by having a walk at Dunedin literary tours. Parking is easy, and you also get an opportunity to meet and interact with lovers of literature across the world".

Personal SellingProspective Methods

One of the prospective methods would be to offer probably a discount to existing customers who will bring onboard new customers. Another proposed plan would be to provide some free refreshments to customers who offer who visit Dunedin's literary walking tours over the weekends and on holidays.

Sales Call

Underspin selling, the steps involved are; the current situation of the buyer, the problem faced by the buyer that is solved by that is explained by the product on offer. There is also the cause of the issues and their effects, and the show that the product being offered is worth due to its pay off. Dunedin literacy walking tours are significant for people who are lovers of books and also love traveling. Therefore, Dunedin tours offer an opportunity for combining passions. The existing problem is that walking tours also exist in other cities do not provide thorough knowledge on writing scenes both from a historical angle and the current perspective. It is exciting to have a walking tour in Dunedin since there are historic buildings and key figures that made the city become a place where writers thrive. Besides, there exist areas that are out of the way which most people, including the Dudenites, were not aware that they even existed.

The possible problem is the existence of walking tours in other cities. However, Dunedin offers more than what is being provided in other walking tours by providing in-depth information on the writing scene based on the current perspective and the historical perspective. In closing of the sale, the organization representative needs to ask the prospective buyers how they feel about undertaking a walking tour at the Dunedin literary walking tours. Further, they can also ask the clients how they would compare the experiences they have heard about the Dunedin literary walking tours as compared to what is offered in walking tours that are available in other cities elsewhere.