Essay Example on Highly Motivated Marketer: Unlocking Potential in Business & Marketing

I am a highly motivated marketer with consolidated expertise in business management, marketing, customer engagement, and business development. My academic interest has always been in marketing due to the passion I have to the career, especially in fashion and design products. Nowadays, marketing has become vital in every organisation in the world. There has been growth in enormous demand in specific marketing strategies and approaches for various businesses. Having graduated with a degree in marketing, I have been motivated by the demonstratable success in overseeing and coordinating the end to end digital marketing life cycle. The success is through defining the target audience, making use of the PPC, SEO, and content marketing strategies to attract traffic, engage customers, generate lead and convert them into sales. My motivation to apply this program is to better myself and to be more competitive in the current dynamic job market.

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Technically, I am proficient with excellent communication and management skills. I can understand the customers' needs and deliver engaging digital marketing with social media solutions to propel business growth, performance, and sales. This was possible through my industrial placement mainly with Wolverine Worldwide, ASOS, Westfield Stratford, and Amnesty International, where I worked with different professionals in the marketing field.

During my industrial placement at Wolverine worldwide, I had plenty of experience in the use of analytical software, for instance, Omniture, adobe Analytic and Rakuten Marketing. These pieces of software were vital in my weekly financial reporting, which I was tasked to perform. I was also tasked with coding and programing emails through Dreamweaver and Responsys software. The day to day interaction with the software has made be undisputable in their practical usage. Working in Wolverine as an e-commerce marketing assistance was my most significant chuck of experience. The technological knowledge I gained from the firm will be of great impart to my career in the future as it will be well integrated into this marketing program to boost my competitiveness in the marketing industry.

At ASOS, I was tasked to revise its marketing strategy in order to reach a broader market and boost the company's brand reputation, which appeared to fade away through a fierce competition with its rivals. Through the adoption of social networking and charity marketing strategies, the proposal held several benefits for the firm as it conveyed a positive message to the customers. Through the introduction of the mental health phone application, the firm was able to gain quick profit, improve the chances of retaining loyal customers, and to attract new ones. It was a better experience on how to involve the customer in marketing activities. The phone application development was a collaboration with the Samaritans' health service company to ensure the mental health of the customers. The awareness proved to success in the company's sales that period.

Also, thought my projects, for instance, 'Consumer Psychology and Behavior,' I utilised my market analysis skills to analyse the behaviour, attitude, and lifestyle of the new luxuriant consumer that affect their purchasing behaviour in India comparing it with the UK market. The research aided me in understanding the factors to consider before launching a brand to a new market. The research reported that India and the UK have a very different luxury market. Since the UK market segment is quite established, the new independent luxury product is much welcomed, which is contrary to the Indian segment, which on the verge of developing. In addition to that, my report on EINE was vital in understanding how the brand extension can be beneficial in a more competitive environment to business.

These experiences from my projects and industrial attachment show how well I can employ a market analysis tool to suggest marketing strategies that can boost the performance of any firm. However, as technology changes every day, so is the market change; hence there is a need to revise the marketing strategies to cope with the technology. My participation in market analysis during my placement year pushed me to think of pursuing market research in the future. However, I lack qualitative and quantitative knowledge, which is vital in the research. I am interested in attending the program that stimulates the student's curiosity and interest as well as going beyond the fundamental of marketing and data science. My specific interest lies in the qualitative and quantitative marketing data analysis.

During my BA in Fashion marketing course, I focused on how to observe user behaviour to find critical insights. The empathy of this customer-centred methods helped me design better products and services that communicate their stories. Through my research on future innovation, I investigated micro trends that shape the fashion industry. This research required statistical aspects like average consumer consumption and purchase pattern to forecast and analyse the trend in the market. The research was vital for setting future plans for the fashion industry as it covered the aspect of incorporating new technology in marketing strategies. I saw the importance of qualitative and quantitative data analysis skills in marketing that aid in the analysis of the available trends in a market segment that I barely have.

Although I have learned data analysis from my degree course and my current work experiences, I have had no specific module that focuses on the same. This master's program will effectively address the issue. Also, it will enable me to explore different industries apart from the fashion industry, which I have exhausted. I will be able to learn new knowledge and skills in the marketing field that will be helpful in my personal development.

Today, successful marketers must adapt to sourcing, analysing, and communicating data. Being able to learn how to turn analysis into practical insights and strategic business plans will be vital to my success in today's data-driven marketing platform. Market data like user browsing patterns, online purchasing behaviour, social media activities, and other metrics are vital in shaping marketing efforts. It gives more information about the target market that will be significant in the successful implementation of any marketing strategy. Market data analysis allows marketers to be more efficient and adequately utilise the marketing budget. It also the theoretical foundation of marketing, data analysis, and business modelling that are currently used to shape and form business decisions.

I have encountered the practical application of market data analysis in the field. Pursuing this course will be essential in understanding more marketing techniques and where they are more applicable. The experience made me consider many possible applications for marketing practices. I am eager to apply design thinking and develop analytical skills in analysing consumer behaviour. The knowledge from this course will help me pursue a career in orienting the brands and market research. I need to have all the data to back up my goals or vision of my future researches through a marketing analysis.

The studies will be essential in trying to understand the customer at the same time trying to provide them with the exact product or service they need. Market analysis and research aid in finding out your real competitor and are vital in determining all the risks that may arise. For these reasons, marketing data analysis very significant not only that it will give me insights into the market I will get involved in but also will provide an overall report on the performance of any company.

As far as this is concerned, doing marketing data analysis and gathering all the information is pointless without actions. Solution analysis for improvement actions is essential. Marketing data analysis is generally a game of effects. After the collection of relevant information, it is acted upon to improve the performance levels. Hence, the company starts to do better, enhanced marketing strategies, and better management.

I have seen the importance of market data, both qualitative and quantitative, to small- and large-scale businesses. I believe this is more crucial now due to globalisation and the ever-developing digital economy. Organisations must now work tirelessly to understand their market segments and maintaining competitiveness through market data analysis. Besides analysing the current organisation market, data analysis helps to understand which methods work best and answers questions like how the customers are responding to your marketing plans.

Conclusion

The learning environment at the London School of Economics would aid me in building on insights that will be vital in uncovering my practical solutions to close this gap. I hope to contribute to healthy discussions and activities that will boost my personal development. I will strive to better myself in qualitative and quantitative data analysis and would be honoured to start my studies at the London School of Economics. I hope the environment will stimulate and support my development.