Cruise Ship Location

The Golden whale is an online travel and booking company that is based on gross travel organization. It enables the travellers to purchase and find a broad array of travel products from various airlines and car rental companies and lodging properties globally.

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The challenge, company has achieved numerous successes due to its superior search and booking abilities it provides. Cruise Ship has achieved a new growth immediately before its acquisition to the parent company that is depended in part on attracting new and consistent customers during the earlier, data gathering stage on their travel cycle (Esteve,Garcia-Sanchez,2015). The cruise ship also wanted to achieve higher revenues per trips made and high customer retention as they develop new revenues from the third party channels, sponsors and syndication. To accomplish the goals various departmental teams around the company arranged for content related initiatives to expose the customers to better services in the next fiscal year, both onsite and pushed the passengers through other vehicles. The company also aimed at cutting costs and resources that are being consumed by its present content management systems.

Project Background, Cruise ship created content and hosted it with the help of its partners. Thousand of static pages were present, and it had numerous hard-coded content and various dynamic pages belonging to the party. It was difficult to implement the new content initiatives, and sometimes the cost was an issue in regards to the present content management systems.

The cruise industry aims at providing fun and cheap services to its customers. To minimize the cruising espense and consequently lower the ticket prices the industry has main dominant areas where the cruise ship operates. The areas include Mediterranean and Caribbean and this are the most common passenger areas. However, the cruise market in Asia is flourishing regarding the shares in the global market. The Asian market is among the fastest growing markets, and therefore the cruise ships have been deployed in this area and repositioned to build their capacities.

The cruise ships also operate in other places like Alaska, the Baltic Sea, the southern Pacific and New England. A cruise ship operates on the bases of repositioning from one place to place depending on the demand. The expedition cruise ships operate the small ships that carry less delicate luggage, and they are capable of visiting specialized destinations like the Antarctica and Arctic and the Galapagos Islands.

The main region for tourist cruising is North America with "Caribbean islands" being the most popular cruise destinations. Europe is the second popular region with around 13% of tourist cruising and Baltic Sea the fastest growing segment. The cruise ship visits various ports, and the most visited include Copenhagen, Tallinn, St. Peterson, Stockholm and Helsinki.The main port of call is Baltic, and it receives 426,500 passengers average annually during cruise season (Ward, 2015).

Statistics show that the "Mediterranean cruise market" is currently undergoing a fundamental and fast renovation. Italy being a destination for European cruises has won the prime position and destination for the entire Mediterranean basin. The areas that have been visited most in Mediterranean sea include Civitavecchia in Italy, Barcelona in Spain, Palma in Spain and Venice in Italy. In 2013, the first Chinese cruise ship saw its entrance into the cruise market; the luxurious Henna made her voyage from Sanya in the early February. During 2013 the first Chinese cruise ship entered the cruise market, and it was named Henna. The maiden voyage was made during the early February at Sanya in Phoenix island (Esteve,Garcia-Sanchez,2015).

Meanwhile, the cruising areas that are growing fast are due to the increased popularity of research activities, for instance, the South American and the Asian regions. The cruise ship fleet has maintained a steady increase over the years. Some of the locations chosen for allowing the passengers off while resupplying have been based on a number of reasons. One, the locations offers a high activity region that presents target customers from the chosen high populated ports. Second, these areas are high tourist activity locations that allows passengers to enjoy an array of services ranging from lodging bookings, car hire services, and cultural exchange centers. However, a clear downward trend was recorded in 2009 due to a financial crisis in the company and it cruise company suffered a lot from the crisis (Ward, 2015).

The largest and known cruise lines include the Royal Caribbean International, Norwegian cruise lines and Carnival lines and they maintain a fleet of 13,102 and 43 respectively. The scrapped ships and the lost ships are replaced by new bookings to fulfil the rising trends in the industry and to make sure they hinder and block new entrants in the cruising market. New large ships are being booked currently in considerations of the cruise ships economy. This is because they have over 5000 extra berths however they might be more costly their economic consideration is worth it.

During the summer, some passenger ships are changed occasionally from the Caribbean and relocated to Alaska and some time from the Mediterranean relocated to Caribbean during the winter so that to gain advantage of the increased number of passengers at the different seasons. This variation in the seasons has been a problem in ship repositioning and deployment. The cruise shipping and cruise industry is a booming industry and has significant growth potential. Caribbean and Mediterranean are the two dominant cruising destination s in the world.

References

De Cantis, S., Ferrante, M., Kahani, A., & Shoval, N. (2016). Cruise passengers' behavior at the destination: Investigation using GPS technology. Tourism Management, 52, 133-150

Esteve-Perez, J., & Garcia-Sanchez, A. (2015). Cruise market: Stakeholders and the role of ports and tourist hinterlands. Maritime Economics & Logistics, 17(3), 371-388.

Rodrigue, J. P., Comtois, C., & Slack, B. (2016). The geography of transport systems. Routledge.

Satta, G., Parola, F., Penco, L., & Persico, L. (2015). Word of mouth and satisfaction in cruise port destinations. Tourism Geographies, 17(1), 54-75.

Ward, D. (2015). Berlitz Cruising & Cruise Ships 2016 (Vol. 2). Apa Publications (UK) Limited.