Christmas Decoration in Coventry Hub, UK

Introduction

The Coventry hub is a multipurpose building that houses the Coventry University, centralized pastoral, social and welfare services. It provides a favorable learning environment for the students due to its architectural design that was purposely meant for that. Besides, it has informal study areas that enable students to work in groups. These areas are designed in a way that the learners sit around central atria compliment these functions. The existing Union buildings were inadequate and unpopular with students and in urgent need of rationalization and replacement. However, the institution is focused on overcoming those challenges and move forward (Bolt, 2016, p. 6). The decoration industry is growing with the increase in demand, especially during festive seasons.

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Current Market Analysis

The Coventry hub is a great resource center for many people who seek its services. These people range from students, teachers, and researchers among others. Decorating the centre will make it even more attractive to other people who may like to explore the place. The hub trains professional decorators who shall provide their services to the institution. These services shall include; Information from observations, interviews and focus groups indicate that even though decoration services are sought during occasional events, there is a significant market that has not been tapped since there exist limited professional decorators. Decorating the Hub will help both the decorator and the Hub to gain more people interest in their business. Most of the people around the world celebrate Christmas, and they value the birth of Jesus Christ. Therefore, such a day provides an opportunity for the marketer to seek more customers and grab the available opportunities. For instance, people who shall see the decorations may either like or dislike them (Harberger & Jenkins, 2002, p. 19). In such a case, the market lies among the people who are impressed with the art.

Potential Market

Decoration provides an open market where anyone can venture (Wharton, & Codman, 2016). However, the people who may wish to venture must have the skill to compete with the existing professional. The market is seasonal; for instance, the decoration is in demand when events arise such as holiday celebrations, graduation ceremonies, launching of activity and many more which do not happen every day (Sills & Halard, 2013, p. 35). Therefore the decorator has to be vigilant on the available seasonal market and utilize all the opportunities that arise.

Competitive Analysis

The growing population also has contributed to the growth of the sector. Institutions such as the Coventry hub are the right buyer of decoration services. The Coventry hub is a diverse and exciting place to work and learn as it provides the opportunity for learners to explore their potential. The Enterprise Hub offers mentoring and support for potential students in whichever fields that they want to venture. The selling methods for decorations include creativity which makes a product to stand out and be noticeable to the buyer, and aggressiveness in capturing available opportunities (Ferguson, E. 2009). In this case, the Hub decorator has to verify his/her uniqueness that will make the center beautiful, and attractive to users and new customers.

Target Market

The target market includes ceremonial events such as Christmas and wedding ceremonies, commercial events such as the launching of business branches, banks, and supermarkets. The customer base is divided into various categories which include residential and commercial. The decoration of the Coventry hub is a profitable exercise hence can be categorized as a commercial customer. These customers can be reached through the use of different types of media such as advertising on mainstream media, social media, and using a sales team to reach to customer locally, nationally and internationally (Baker, 2000, p. 11).

References

Baker, K. 2000. Project evaluation and feasibility analysis for hospitality operations. Frenchs Forest, Pearson Education Australia.

Bolt, D. 2016. An inspection of Border Force operations at Coventry and Langley postal hubs. London: The Stationery Office.

Ferguson, E. 2009. Guidance for feasibility analysis of candidate sites: a handbook. Austin, Tex, Center for Transportation Research, the University of Texas at Austin. http://catalog.hathitrust.org/api/volumes/oclc/613612949.html.

Harberger, A. C., & Jenkins, G. P. 2002. Cost-benefit analysis. Cheltenham, UK, Edward Elgar. Cheltenham, UK; Northampton, MA: Edward Elgar, 2002

Sills, S., & Halard, F. 2013. Decoration. New York: Rizzoli, 2013.

Wharton, E., & Codman, O. 2016. The decoration of houses. Public.eblib.http://public.eblib.com/choice/publicfullrecord.aspx?p=4663198.