Paper Sample on Johnson & Johnson: Relevance in a Changing World

Founded in the late 19th century in 1886, the Johnson & Johnson company has grown tremendously and has remained relevant within society despite the dynamic changes that have accompanied every century and decade. The attribute of relevance despite time changes pulls my interest in placing focus on the company. The line of interest and product development has been diversified and meets its goals and is an essential aspect of human life (health). Because marketing plays an integral role in the life of a business, thorough research ought to be done to help in market penetration, attract loyalty, and improve sales.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

With the help of its well-equipped Information Technology experts, the company has defined a new record in service delivery. Facts have backed up Johnson & Johnson's service delivery, and when it comes to medical services and pharmaceuticals, it does not get any bigger than Johnson & Johnson company. Johnson & Johnson has done their homework well and correctly understands the approach to take when marketing its products.

Amid a vast array of choices, brand equity has worked magic for the company. Through mental and emotional communication, the clients have developed trust with the products from Johnson & Johnson (Bhasin & Govender, 2019). Communication has been a trigger in the minds of the purchasers to buy their products. In India, for instance, J&J offers a sharp focus on mothers (Bhasin & Govender, 2019). This helps the company focus on reliability and places where that is a premium, especially on baby products. Johnson & Johnson brands in the market are baby products, and the products are affordable by all parents from the medium income earners to the elderly on a pension. For the teens, clear & clean is an anti-acne product in the market and has gained acceptance by the teens in large extent. All the marketing achievements that could not have been met were not for creating an independent content platform (Bhasin & Govender, 2019). For instance, the marketing content platform for baby products mainly concentrates on young parents and pregnant women. The clear and clean products for teens company markets the products in Indonesia with the motto “#ForEveryFace in Indonesia empowering teen girls to be more confident (Bhasin & Govender, 2019).”

Conclusion

In conclusion, diversity helps substantially in the sustainability of a business. All segments of a company have to come to a concrete understanding of the mission and vision. The marketing department plays a significant role in any place and thus has to be dynamic in how to market the products. Johnson & Johnson's marketing department has taken up full responsibility to ensure that they tell the clients what they want to hear and thus attract their royalty.

Reference

Bhasin, H., & Govender, A. (2019, May 29). Marketing Strategy of Johnson and Johnson - J & J Market Strategy. https://www.marketing91.com/marketing-strategy-of-johnson-and-johnson/.