Campaigning for History: Evaluating the D-Day Story Museum's Public Relations Efforts - Paper Example

What was the reason for the campaign? What research informed the campaign? Discuss the external and internal factors relevant to the campaign.

The public relations campaign aims to increase brand awareness of the D-Day Story Museum's event hosted in the Portsmouth Museum. The sculpture is a representation of Den Brotheridge. The D-Day museum shows the history of how the military changed the course of World War Two in the year 1944 (Willoughby, 2019). The aim is to educate the military achievements that led to the end of World War Two. It further sensitizes the end of the German war and the freedom of many who were under the Nazis. It is vital to celebrate D-Day as it illustrates the great sacrifices that the soldiers had to make to build peace. That was the day the American troops and its allies joined in storming the beaches to preserve freedom. It is an important event as it talks about the ideals that the soldiers stood for by the restoration of liberty. It educates leaders on the historical past about war and peace in a country. Thus, engaging in war will result in too much military spending, and civilian lives will be at stake. The political factors that affect the campaigns are those political leaders who sell the agenda of engaging in the war, thus disrupting the peace, and going against the military's ideals. The economic factors that may affect the brand of building peace are the sale of weaponry tools and extremist groups that disrupt peace. The technological factor that might disrupt D-Day awareness is the invention of specialized tools that will disrupt peace (Working, 2019).

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What seems to be the goal and objective(s) of the campaign? Who was the primary public for the campaign? Describe their relevant characteristics.

The campaign's objective is to increase the brand awareness of individuals who are unaware of the ideals that were stood by the military during the June 6th, 1944 incident. It also reminds those unaware of the history of the origin of peace. Secondly is the creation of interest among the viewers and those who will come across the article that promotes the D-Day invasion. This will generate high demand and thus increase sales of tickets for those who will go to the museum for the event. It will also help reinforce the brand as consumers will understand the importance of the event and the museum. The primary public consumers are overseas tourists who are unaware of history and consumers who are just interested in learning and having a pleasant experience. Also, the consumers who would like to remind themselves about the event's importance are primary consumers.

How was the campaign implemented? What tactics were used?

The museum relied on a Public relations agency known as Frank for the D-Day anniversary. The campaign aims to capture several stories of soldiers who participated in the restoration of freedom in 1944. They used a modeled sculpture of the first man killed in combat to sensitize the soldiers' importance. The model is an illustration of throwing a dove, which signifies peace. The tactics the public relations agency used are the reliance on soldiers on the battlefield and the creative picture to illustrate the campaign's importance. They also relied on media outlets to run the Portsmouth museum's campaigns about the event (Austin, 2018).

How was the campaign evaluated? What do you believe went well? What could have been improved?

Public relations campaign evaluation is designed to establish the effectiveness of the programs that are advertised. The most effective way that can be used for the assessment of the effectiveness of the campaign is the surveys which should be carried out before the public relations campaign and the number of tickets sold over the years. These were based on the statistics generated on the number of tickets sold to enjoy the museum over the previous years. The campaign generated a demand increase of visitors to the museum during the eventful day. It contributed to increased awareness of the importance of building peace and the ideals that the soldiers stood for after ending World War two (Working, 2019). They need to rely more on technological media in advertising the brand as this will capture many potential consumers. They need to set objectives that will make the public relations agency gauge their progress compared to past events as this will act as a metric of success. They should further distribute their campaigns wisely in terms of television publications and radio to reach a broader audience. Lastly, there needs to be a more exceptional release that will easily capture the audience, inflicting their act to purchase or know more about the product or service (Willoughby, 2019).

References

Austin, S. (2018, December 5th). Manc Frank work on a project to mark the 75th anniversary of D-Day. Prolific North. https://www.prolificnorth.co.uk/news/marketing-services/2018/12/manc-frank-work-project-mark-75th-anniversary-d-day

Willoughby, C. (2019, December 16th). The best PR campaigns from 2019. Influential. https://www.thisisinfluential.com/blog/pr/the-best-pr-campaigns-from-2019/

Working, R. (2019, June 7th). To observe the D-Day anniversary, brand managers lean toward reverence. PR Daily. https://www.prdaily.com/to-observe-d-day-anniversary-brand-managers-lean-toward-reverence/