Advertising: Key to Connecting Consumers to Products and Services - Essay Sample

Introduction

Advertisement is one of the major ways used to communicate to the users of services or products (Abdelaal, & Sase, 2014). Advertisement is important since it is one way of pulling people to the advertised products and services, and once they get interested, they will promote these products and services. Products and services can be advertised in many ways, such as newspapers, radio, social media like Facebook, television, posters, and many others. A developmental research massage is another name for advertisement analysis. The main goal for advertisement analysis is to define and understand the promises provided and make sure they give a solution to the problems that may arise. Advertising analysis is the most commonly used method as its cost of service promotion has increasingly escalated. Therefore, this advertisement provides the analyst with a wide range of techniques to assess the effectiveness of the approaches used during the advertisement.

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There are some of the strategies used in the advertisement. One of the techniques used is by using repetition. Repetition is the most effective method because it is used to create awareness and capture customers’ attention as well as memory retention. This strategy is the combination of sound and sight; it provides a room for the advertiser to use repetition by ensuring that they change the way of delivery either from audio to visual and vice versa (Xiaowu, 2013). This repetition strategy helps the viewers to remember the name of the product or service they saw in the advertisement (Pack, 2013). Repetition is the most effective strategy for those companies using it to advertise their products. Association and connection with the customer are another technique (Xiaowu, 2013). This technique associates a company, service, or product with famous people, a desirable manner of being powerful, and form an energetic connection in the customer. Association and connection with customers have many examples (Abdelaal & Sase, 2014). To mention a few, one of the examples is the company of beer. This company may show a group of friends taking beer as they enjoy themselves. The second example is the cooking Oil Company; it shows yummy food prepared by using a certain type of cooking oil. When customers view this kind of advertisement, they become interested in such products and end up getting into it.

Figure SEQ Figure \* ARABIC 1: The advert Image for Burger Combo (Xiaowu, 2013)

Image analysis provides meaningful information from the pictures or images. In this image, we can see how the burger looks attractive and delicious; many customers will opt for the product according to its association, appearance, and its quality, as explained by the advert on his/her advertisement to the products or services (Pack, 2013). A company may sell its products in large amounts or deliver their services effectively through this association strategy (Abdelaal, & Sase, 2014). The use of multiple bright colors can also ensure that the product becomes more attractive. Stating the price is another plus for the advertisement. It also provides the other product, which is a drink, to show how you may take it (Pack, 2013). Image analysis may be as easy as reading the bar codes or as person identification from their real image or face.

Computers can provide a large quantity analysis of data for work required to be done. This data requires computation, which is complex or quantitative information for purposes of attraction. The human visual cortex, on the other hand, is a perfect image compared to that of the computer since it provides apparatus analysis for producing information for higher-level and other applications like remote sensing, security purposes, and medicine; hence human analysis becomes the best.

There are some of the image analytic tools which are very important. Examples of these tools are neural networks and edge detectors. These tools are inspired by the human and visual perception of models. A computer uses machine vision or medical imagination and the use of heavy recognition patterns, signal processing, and digital geometry (Xiaowu, 2013). The image analysis in this approach also uses different techniques like image segmentation, video tracking 2D and 3D object recognition and motion detection, and many others. Image analysis is based on two processes. The processes are classification and segmentation.

Conclusion

The use of images in the advertisement process is essential in upholding and creating a precise comparison between the organization, the item of trade, and the target audience. The images used should be highly appealing and enticing to the customers and other target groups so that they get attracted and improve the purchasing changes of a given product. The hotel industry, mainly through the use of fast food images, attracts most of the target groups due to the appealing delicacy of the items on the image. The advertisement images, contextual and textual features are tailor-made to meet the required audience’s attention to each product. While the cameras belong to the same category of use, it is each contextual or textual feature that defines the specific advertisement approach for the attraction of the audience. The way of marketing and the use of the image advert with precise images of food and other eatery items because its features are shared across the subgenres.

References

Pack, J. (2013). Breaking down an image. 0 SINCLAIR COLLEGE, 126. http://www.huberheightscityschools.org/userfiles/90/Classes/7924/oer.pdf?id=6542#page=127

Abdelaal, N. M., & Sase, A. S. (2014). Advertisement analysis: A comparative critical study. Advances in Language and Literary Studies, 5(6), 254-259. http://journals.aiac.org.au/index.php/alls/article/view/601

Xiaowu, L. X. H. (2013). Heritage and Rebirth: Strategic Critique of the City Image Positioning of Nantong [J]. China Ancient City, 2. http://en.cnki.com.cn/Article_en/CJFDTotal-ZGMI201302008.htm