Research Paper on Rising Chinese Fashion Brands: Impact on Global Markets

Abstract

The Chinese economy, which is developing at a faster, has currently incorporated almost all the sectors of the economy in this drastic evolution. In this period of revolution, the Chinese fashion brands are benefiting due to the introduction of new international markets for their various products. The global fashion sector is currently adopting Chinese fashion styles and incorporating them in multiple designs, thus developing fabulous products. As so the venturing of the Chinese designers and fashionists in other regions of the world, such as the European region has led to the further establishment of those brands. A case scenario of such ventures is London which is a city that is extensively incorporating Chinese outfits and designs to the initial models and creating good money as a result. Some of the departments in London like Selfridges have adopted fashion styles brought forth by young fashionists, and more opportunities are opening up for even better designs. As per the current economic time, there are certain Chinese brands which are faring quite okay in the London fashion enterprises such as Bosideng Li-Ning Yang Li and Angel Chen. There is research that has been conducted on the Chinese fashion industry in China, focusing mainly on the companies within. However, there is much more activity which is taking place internationally in regards to the Chinese fashion designs, especially in this era of evolution in almost aspects. Therefore, using the case study of London as one of the regions which have incorporated the Chinese fashion styles, it is possible to determine the effects of globalization in the concept of fashion, as well as the examination of travelling cultures in different regions across the globe.

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Introduction

Through the various research that has been conducted on the Chinese fashion culture in culture and abroad, there is much information that I have been able to acquire in regards to the same concept. Through these studies, it is quite clear that the idea of globalization is predominantly influencing the fashion industry internationally with new styles being brought forward. Among the fashion designs that have not been common in the market is the Chinese fashion culture. However, I have understood that slowly, the international population is ready to adopt these designs and incorporating them in various brands and ideologies. Some of the Chinese fashionists that have been able to integrate their ideas in the London market are now getting their rewards as much more focus is being shifted to them. Evident from the every day activities by the people in London, it is quite apparent that people are now opting for the attractive Chinese outfits and the dominant fashion brands in the City are also greatly merging with fashionists from China to get the supply of various products. Also, it is evident from the fashion weeks that the Chinese outfits are now a big deal in London with models from different brands showcasing the various types of costumes which are impressive according to the reports from many.

As so, to understand the extent at which the Chinese fashion sector is affecting the global fashion market in design, I intend to investigate the ways through which the Chinese brands are taking over the London's fashion consumers. The concept involves the current status of the fashion market in London and the various ways that the Chinese designs are being incorporated. Also, the research intends to examine the current trends in the London stores as well as visually examining the London fashion through fashion shows in the media platform. Besides, there is the need to conduct interviews with various designers who are first-hand information sources for the research paper. Through interaction with the designers, then the results of the objective for the research will be achieved as they answer the various questions included during the sessions.

Apart from the literature sources which help to define the situation of the Chinese fashion, there are other sources of information, especially first-hand information which helps to explain the situation further. Through communication with various fashion brands and designers from different backgrounds, multiple perspectives on the development of China in terms of fashion are defined. Beginning with the stereotype that China develops fast, cheap deficient as well as large amounts of clothes and distributing them internationally, it is quite evident that there is still a great challenge being faced by the Chinese fashion developers in the international markets. As explained in various theoretical concepts from the research, I clearly understand that the young Chinese designers that have heavily invested in their brands require to do more in terms of innovation and quality of products to break away from the chains of stereotype.

Therefore, I will explore the fashion culture of China in this dissertation by looking at the already established Chinese brands in London and the various successful Designers as well. The paper will evaluate the impacts of the rapidly developing economic sector of China to its fashion sector. Through the interviews with designers, visually examining the trends through media as well as observation skills, then I will achieve the results of the research.

Theoretical Framework

In Fashion in Multiple Chinas, pro writers inquire about how incalculable Chinese plans work over the wide, apportioned and diffused Chinese diaspora. The distinction in China from an enormous site for dress get-together to a real style gobbling up society has been broadly revealed. I argue that, without the charged heritage of dynamic floods of women's radical progressions that have been the Western experience, Chinese ladies, exemplified by Wang Hong, can understand post women's opportunity through their style culture and be sure are nervous about doing everything considered. Setup fuses change, eccentricity, and the setting of time, spot, and wearer. The arrangement is one of retailing's most satisfactorily internationalizing zones. They likewise show how the creation of Chinese style is made out of various layers, routinely including a catch of in general ensnarement among social event and dispersing, retailing and stepping. Through different self-organizing exercises and business tries, Wang Hong embodies a specific sort of appropriateness that isn't just tasteful and leading in the word reference of possibility and bracing, yet besides enthusiastic in its witting complicity in the market-state nexus that duplicates nationalistic finishes in the crucial social and central financial focuses. Blumer depicts style influence as an arrangement of complete affirmation whereby the game-plan of taste gets from a social gathering of individuals reacting all around to the zeitgeist or soul of the occasions. Less has been clarified the creation of Chinese style. The model is delineated as polycentric, where get-togethers dependent on contrasts of age, cash related status, area, and culture make their unique plan. Sensibly little is viewed as the various bits of style brand internationalization, despite remarkable degrees of advancement around there as far back as two decades. They challenge the credibility of Chinese excitement as 'one country', correspondingly as of China as a solitary reality, uncovering the substances of Chinese arrangement as various and including different practices.

The synchronous presentation and show of different new styles, the decisions made by the creative customer, and the plausibility of the overflowing of the soul of the occasions offer to drive to outline. This at the beginning time part audits the properties of the structure business, the critical complexities between get-together internationalization and retailing internationalization, and ordinary ways to deal with oversee internationalization. Disregarding the way that unaware of the parcelled women's fanatic minutes in China, Wang Hong, in any case, show that postwoman's benefits can thrive in near to culture through the Transnationality of the consumerist, innovative, and Liberal needs of ladies around the world. The assessment of plan in the twentieth century has been confined the degree that a style structures model with an undeniable fixation from which progressions and changes transmit outward. The chances and issues for by an extensive attire brand affiliations made by this changing condition are assessed. Sections spread the mechanics of the PRC structure industry, the innovative economy of Chinese style, its retail and checking, and the social character of Chinese fashion from the Diasporas including the Trans in general scene of style age. An elective model to the style frameworks model is the "populist" model.

Methodology

To approach the underlying research and address the needs, I incorporated the use of various methods in the effort to access the related information. These are the methods that contributed to the acquisition of data from the field with the interaction with several people. As a result, there was the development of various perspectives in regards to the topic of the Chinese fashion sector. The information which was acquired through the different methods of the collection was hence used in the analytic part of the study as well as the development of relative conclusions.

Through the method of observation, I considered the analysis of London stores and their mode of operation. How they made their benefits from the fashion and design business was also a point to note in the study. Looking at the stores, there are various activities which take place, including the promotions, marketing and the sales part of the stores. Therefore, the designs which are produced in the stores is a significant point of consideration. It is essential to understand that Chinese fashion culture is slowly being incorporated in these stores as a result of the size of the market attracted towards their products (Lindgren, T, 2014). As so, there are more designs and outfits in a variety that have been manufactured and sold in the Chinese way. Through the observation method, I was also able to collect the information on the flow of customers within the various London stores which clarified on the type of goods that are sold in those stores. Compared to the past years, the sales of the Chinese based attires have raised by quite a significant margin as more attention is being paid to their products. The popularity of their designs is also developing with time which showcases its potential in the international market within a short period. The above are some of the focuses of the research concerning the type of information collected through the method of observation.

Another fundamental methodology incorporated in the effort of recovering the required information on the problem topic was...