Trader Joe: Delivering Innovation & Quality at a Reasonable Price - Essay Sample

Introduction

Among the traders who owns some of the leading supermarkets today is Trader Joe. His commitment to skills and competencies such as innovation of authentic goods and delivering with the exactness of consumer needs and wants are some great approaches to his grocery shop. From time to time, he has engineered a happy customer base invested more in spending all the seasons without ceasing to visit his outlet (Ager & Roberto, 2013). One of the great doing of trader Joe is his reasonably priced items that appeal to his loyal customers while also attract the new ones. Arguably, Joe has in his dispensation, various Key Success Factors (KSF’s) that can help him rise on top with success in the next five years in a stint.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

One of the skills that trader Joe has to put in place is interacting with his customers during their entire shopping experience. Close interaction has been one of the essential methods employed by various supermarkets and recorded booming results, especially with the use of self-checkout lanes for customers (Ager & Roberto, 2013). Notably, Joe does not have self-checkout lines, and the CEO of his industry opined that the self-checkout lanes provide employees with better chances to interact with different customers. Apart from the absence of self-checkout lines skill, the company has had dedicated CEO. in a stint of 60 years. The company has had only three CEOs; this shows that the company has been in the hands of a group dedicated and people who can stretch more to accommodate the company's needs (Ager & Roberto, 2013). Besides, at trader Joe’s, there is a great need for an understanding of a human resource department and a management team that will go the extra mile to ensure that customer satisfaction is upheld.

Currently, there is a need to have employees who rich in skills to revitalize and fulfill the different positions within the company. Believably, this is a useful technique viable and practicable with employees as it has indicated an increment in sales in various organizations (Hoever et al., 2012). To achieve an increase in sales, trader Joe has in his disposition the power to enable his employees to complete 10-day training on customer-related continuum skills. The training is one of the most relevant and necessary for the success and interaction of customer-employee relations. With regards to KSF’s analysis, traders Joe’s employees can take part in redeveloping and redeeming the strategies they use currently to new ones that will entirely spur the organization to the next level.

Although Joe’s venture has had a successful stint over the past years, aiming for new approaches that will exclusively bring diversity on board must begin with bringing employees on point. Bringing employees on board thus is referred to as perspective-taking (Hoever et al., 2012). This is a new team-building that guarantees to capitalize on diversity and creativity in task taking. As such, sharing, integration, and discussion from their viewpoint is reached that will help move from the current market position to the next. Indeed, not all graduates will show courtesy to know customer demographics (Hoever et al., 2012). For instance, an individual hired may not possess personality production weighting targets. Thus hiring the top management should be in line with prescribed qualifications to become beneficial peer mentors to lead the way for new ones. Indeed when people are shown the right way to make things right, they will be less likely to deviate.

From the standpoint of marketing, I concur that trader Joe’s enterprise should expand and foster a conducive market. This end will require the use of a mobile app that will enable customers to notify the new supplies available and deals and promotions on offer. Currently, the trader is marketing the products through the use of newsletters and word of mouth (Johnson et al., 2012). Necessarily, when the trader will start offering opportunities for customers to order their groceries on an online platform, then revitalizing the trend will have to change. Thus, the online platform will instill interaction between customers and employees, resulting not only in saving time but also in cost to be incurred.

Despite eluding the need for self-checkout lines in Joe’s enterprise, they come with long queues, especially on busy Saturday mornings resulting in overcrowding. As such, the mobile app will play a crucial role by being convenient to those that have less time in their hands. Furthermore, mobile apps offer some of the splendid means of advertisement that disseminate information about the organization to the high volume potential of customers (Johnson et al., 2012). Besides, trader Joe must now create a form of social media accounts geared towards expanding his targeted market. Arguably, social media use has advantages that span from introducing new products, sharing customer sampling, reviews, and recipes conveniently. Additionally, the use of advanced technology will create a buzz in trader Joe’s when handled with customer targeted messages and notifications (Porter, 2008). Finally, trader Joe's goal is customer satisfaction, even as he strives to thrive in the next five years and beyond. Undeniably, using the skills and competencies acquired could place the enterprise in a better place than it is today. However, trader Joe’s has gaps as far as skills and competencies are concerned. They include:

• The ability to manage the cost of the growing economy
• Expanding the industry globally
• Coming up with means of developing substitute products for future

With these gaps, Joe can use the KSF’s analysis to help him in bridging the gaps while spanning to understand them clearly. As such, Joe will be able to know how to develop a commitment to help him fix the gaps (Porter, 2008). Furthermore, this will lead to the development of an action plan for the future.

References

Ager, D. L., & Roberto, M. A. (2013). Trader Joe's. Harvard Business School Publishing.

Hoever, I. J., Van Knippenberg, D., Van Ginkel, W. P., & Barkema, H. G. (2012). Fostering team creativity: perspective taking as key to unlocking diversity's potential. Journal of applied psychology, 97(5), 982.

Johnson, G., Yip, G. S., & Hensmans, M. (2012). Achieving successful strategic transformation. MIT Sloan Management Review, 53(3), 25.

Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard business review, 86(1), 25-40.