The Elements of Successful Business: How to Attract and Retain Customers - Essay Sample

Introduction

Operation and running of business that involve more interactions with the customers require incorporations of certain elements to enable or create conducive customer relation to attract more clients and retain the existing clients (Masters,2017).. The use of some influential elements give a business a different appearance which gives an enterprise a competitive advantage over the existing businesses that deal with provision of same product and services both at local and international level. Therefore, this paper discusses how influential elements such as consultation, consistency, visual influence, reciprocity and commitment can be incorporated into digital media design to enable sustainability of an enterprise such as Allez tea company.

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Use of persuasive design makes some of the influential individual such as Sirinan, Algan and Yussef to adopt your personal design to promote company such as Allez tea. According to Yussef's persuasive design, establishment of positive attitudes leads to drastic changes since the clients will notice there is an element of reciprocity through establishment of positive behavior attitudes by sharing of effective post. If the products' picture got the promotion of which the brand had promised to offer, the clients will respond to it by posting on digital platforms with the hashtag. This, makes the clients to show their attitudes the weakness, strength and some of the unchanged first notices. Based on the notice prepared by Yussef, there is promotional aspects of brands posted on digital media with the use of specific hashtag. In corporation of reciprocity into Allez tea company on digital media platforms such as twitter and Instagram handle hashtag promotions enables clients to become more involving in product consumption as they keep posting the products and competing for named surprise gifts. This promote distribution of the products or services with the social system. Sharing the information concerning the qualities of Allez tea company on digital media challenge makes the products to gain more client mix and base which translates to Allez tea company growth and development as shown in figure below.

The commitment element can be incorporated into Allez tea company through provision of membership promotional Golden card which involves collections of stamps for its royal clients. The Allez's tea Golden card provide essential details of about the clients to establish good relationship.

95250136525000The application of visual elements which contain same font and color of the product appearance enable the clients to become familiar and easy to notice and select the products from others from a competitive environment. Therefore, to incorporate visual element effectively consider the products logo, package material and different and unique font as show in figure below. It is also important to consider the image projections. It should support the aim of the clients by enabling them to fill the stamps empty spaces on digital platforms to provide their suggestion concerning product appearances.

The influential element such as consultation should be initiated by letting the clients gets involved with the product on social media platforms. This can be initiated by posting a question asking the client to provide the personal ideas and suggestions towards products improvement. This enable customer feel as one the vital elements towards growth and development of thee company.

Conclusion

In conclusion, After incorporations of influential elements such as consultation, visual influence, reciprocity and commitment, it is important to remain consistency towards maintenance of product quality and making sure it is easily accessible and readily available on the market. By incorporating consistency element, it possible to keep your clients.

Bibliography

MASTERS, T.,(2017).Harry Potter: How the boy wizard enchanted the world.[Online].London: BBC.Retrieved from:http://www.bbc.co.uk/news/entertainment-arts-40340400.