The Boston Consulting Group, Inc. is a multinational management consulting firm founded in America. The company has branches in more than fifty countries. Founded by Bruce Henderson in 1963, The Boston Consulting Group is a universal management consulting firm that assists other organizations and corporations to innovate and achieve a sustainable competitive advantage. Thought to be one of the most prestigious management firms, the Boston Consulting Group has 16, 000 and records revenue of $6.3 Billion as of 2018 (Forbes 2018).
The company is headquarters in Boston, Massachusetts and employs about 2800 consultants each year drawing from the ranks of top business schools in America. Boston Consulting Company has a significant share of clients from the world's top 500 large companies. The company's areas of expertise include; corporate development, globalization, branding, strategy, pricing, government work, and de-construction.
In determining whether companies are static or innovative, there specific strategies that help identify where an organization is concerning innovation. An essential dimension of deciding whether a company is static or creative is in the starting point of developing an innovation strategy. A static organization is a company that is not moving or one that is not changing towards the right direction. Looking at the approach developed at Boston Consulting group, it is evident that the company is not rigid.
During the first years of the company's operation, consultants were brought to deal with specific problems, and there was no participation in decision making in other levels of organization (Boston Consulting Group 2018). Innovation in Boston Consulting Group has taken place in all business processes and almost all aspects of the organizations. The second dimension of that shows whether a business is static or innovation is the competitive context in the industry it operates in. Boston Consulting Group is indeed an innovative company because the management understands the meaning of industry competition and has acted in ways to invest heavily in product and operational innovation.
The innovation domain in which a company focuses on is another dimension used to measure the innovativeness of a company. Boston tops the list of innovative companies because it focuses on many innovation spheres. The company has worked to boost team creativity, individual creativity, organizational creativity, inter-organizational creativity, and government policy creativity.
The source of ideas is another dimension that is used to measure whether an organization is static or creative (Mackinnon 2007). Boston innovations arise from many factors, and their ideas are driven by employees, management, customers, suppliers, academic environment and activities of competitors. The fifth dimension of innovation asks about the stage of growth in which an organization is at.
Boston Consulting Group is not a mid-sized or start-up organization. Being in the list of world largest 500 companies positions it at a mature stage where the management is looking for opportunities for further growth. The dimension of size and complexity can also determine whether an organization is innovative or static (Mackinnon 2007). Smaller organizations have flat organizational structures that permit rapid, significant and intimate communications. In larger organizations, the management must be more careful to design and cultivate communication channels and progress intelligently, and this leads to innovation.
With continuous organizational learning, both static and innovative organizations engage employees in the form of education that is referred to adult learning. In as much as learning takes place in both institutions, there is a difference in results in the same (Knowles 1998).
Because employees' morale is a factor that causes an organization to be static learning would be slower in these organizations compared to innovative organizations that readily adopt the laws of reinforcement in stimulating creative behavior. Adult learning in static organizations could be faster because of the small management and the small number of employees compared to an innovative organization that has required many channels of communications which could make adult learning slower.
Boston Consulting Group. (2018). Innovation and product development Retrieved from https://www.bcg.com/capabilities/innovation-product-development/default.aspx
Forbes. (2018). 61 Boston Consulting Group Retrieved from https://www.forbes.com/companies/boston-consulting-group/#6065422d668e
Knowles, M. (1998). The adult learner: A neglected species (5th ed.). Houston, TX: Gulf Publishing Company.
Mackinnon, L. (2007). The 7 Dimensions of innovation Retrieved from http://www.think-differently.org/2007/05/7-dimensions-of-innovation/
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