T-Shirt Supply Chain: Plantation to Weaving - Essay Sample

Introduction

The primary strategy of the supply chain of a T-shirt, in this case, is the plantation and harvesting of the raw material. In this case, the raw material is cotton, which aids in the proceeding step for T-shirt making (Khan& Islam, 2015). Other raw materials might be fiber, which is also used in the manufacturing of T-shirts. The process involves planting and cultivating of the raw materials and further harvesting and ginning (Khan& Islam, 2015). The other process is weaving the fiber into clothes or knitting. In this case, an individual can make use of hand-powered looms by involving laborers or can also apply the modern approach (Khan& Islam, 2015). The modernized way is the use of a carding machine, which is a much simpler and easier approach for this case. The third process is the finishing and shipping of the cloth. Several techniques of finishing exist. In this case, the cloth has to be prefinished and purified, which entails singing, desizing, scouring, bleaching, and mercerization (Khan& Islam, 2015). With the finishing part, the T-shirt undergoes processes such as raising, calendaring, chemical finishing, and sulfurization. The fourth step is the garment production, where it entails the cutting, sizing, and coloring of the T-shirt (Khan& Islam, 2015). The fifth step is the shipping of the final product to the warehouses, which leads to the final step. The sixth movement is the distribution of the T-shirt from warehouses to storefronts.

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Steps in Recruiting 2 Salespersons

The primary procedure, in this case, is the announcing of the job opening. It will attract the interested individual, which leads to the proceeding step. The next procedure is identifying the appropriate candidates who qualify for the opening (BROWN, 2018). In this case, the average number of candidates a person should have for such an opening is about 5 to 10 individuals. The other procedure is interviewing the best candidates regarding sales. It will determine how well the individuals are familiar with the job they seek (BROWN, 2018). The other step is to make offers, which will help in choosing the preferred candidate for employment. The proceeding step is hiring of the candidate as a salesperson (BROWN, 2018). The final and most crucial step is onboarding, which ensures that the employee feels at home and is highly welcomed in the team.

Description in Terms of How a Marketer Might Describe You as a Consumer

As a customer, it's best for a company to consider critical approaches such as consistency of information when selling their products. In this case, it mainly entails the consistency of delivery, which will highly please me as a customer. The public relations team of the company should also consider being consistent with their information, which will lead to again in a new interest in the products and services offered (BROWN, 2018). Moreover, I, as a customer, would like to have a good presentation of a unique product from the company. Seeing different approaches and structures of products and services will motivate me to become a consistent customer for the company (BROWN, 2018). It is also important for the company to consider making their products and services more searchable and desirable. The traditional method of product promotion that is unlikely to be successful in direct mail. Currently, many businesses seek to promote their products online through the purchase of mailing lists, which targets their customers and further carries out a mailing campaign with brochures, catalogs or postcards (BROWN, 2018). It is also important to include coupons and business cards in this case.

Surfer Tom’s Monthly Break-Even Point in Units

Based on the assumption cost of the expenses for the product, Surfer Tom monthly break-even point can be determined by the simplest formula which is:

Break-Even point in unit = fixed cost / (Price per unit - variable cost per unit)

In this case, the Break-even point can be determined by 1200/ (500- (200+60))

This will give 1200/240, and the break-even point becomes ten units.

In this case, the amount is not reasonable for Tom to produce the product since there is always a fluctuation of the break-even point. If possible, Tom could have reduced the fixed price of the product from $. 1200 to about $. 800 which will produce a fair unit by using the formula, of;

800/(240) = 3.333 units.

References

BROWN, K. M. (2018). Standard operating procedure (SOP).

Khan, M. M. R., & Islam, M. M. (2015). Materials and manufacturing environmental sustainability evaluation of apparel product: a knitted T-shirt case study. Textiles and Clothing Sustainability, 1(1), 8.