Research Paper Example: Lencrafter's Operational Management Strategies

Lencrafter operation strategy

The business operation strategy accentuates the measures attributable to management dedication in facilitating effective utilization of the available resources to boost the production efficiency and enhance the market competitiveness. The operations procedures entail the ideal business techniques heithens to configure the betters association in promoting cost minimization and return maximization (Schonsleben, 2016). Competitive advantage refers to the business predetermine measures attributable to enhancing effective control as well as strategic operation attributes substantiating the advantaged industry performance than others in the industry. The Lencrafter business firms do gain the competitive edge through the establish management objectives vest on implementing value-creating strategies that simultaneously configure competitors' advantage (Cordon, 2013). The business heightens to enhance substantive policies that conceptualize on valuable and sustainable operational performances triggering the efficient upper hand in obtaining industry's competitiveness.

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Lencrafter comprehensively configures substantive competitive advantage through the following measures,

Creation of customer loyalty base

Lencrafter conceptualizes on effective the customers relations which triggers the customers committed to buying products as well as services from Lencrafter shops (Akalin, 2016). The strategic competitive forces capitalizing the customer's loyalty entails the use of price competitiveness, service competitiveness as well as product substantiveness which enables the company broadens the and increase their customer loyalty towards their products.

The accessibility of the Lencrafter firms and shops

Lencrafter conceptualizes on business and buying store accessibility which enhances better customers' access to the Lencrafter products as compared to the competitors (Schonsleben, 2016). The company increases the retailing stores which configure the customers to the business products as well as enhancing directive features such highway location of the shops to increase more customers as compared to the competitor's customer benchmark.

Effective distribution and information systems

Lencrafter effective distribution strategy, as well as established information system, accentuates substantive retailing strategies which promote the company to increase their sales as compared to the competitive firms in the industry (Cordon, 2013). Lencrafter has induced distribution systems that facilitates the customers' deliveries as well as restocking of the company products. Well-established information systems ensure effective and prompt customer ordering as well as payment of the products thus ensuring Lencrafter competitive advantage.

Effective employee treatment

Lenscrafter capitalizes on triggering employee performances through betters remunerations and effective workplace condition that motivates towards quality production as well as timely delivery on customers orders (Akalin, 2016). The company motivation configures employees workplace interrelationship which triggers effective association towards the company production as well as customer relation that ensures company's competitiveness.

Lenscrafter well-organized customer service measure configures effective customers preferences triggering higher choice on the company's products in comparison to other companies in the market (Akalin, 2016).

According to the case study, the above Lenscrafters competitive advantages ensures the company's betters performances in enhancing quality as well as timely service provisions while meeting the customers' taste and preferences.

Question two

Operational management strategies

Lenscrafter operation management incentives entail the management orientations, effective responsibilities as well as the management decisions towards ensuring effective use of resources to enhance the business performances. The operational management strategies configure proper functioning layout which capitalizes the customer's preferences (Schonsleben, 2016). Lenscrafter unveils the following operation management strategies in enhancing better customers experiences.

Lenscrafters offers after-sale services on the customer's purchases

Lenscrafter company enhances effective customers relational practices through offering the after sale services which entail transportation of purchased goods to customers destinations, offering the training services on the customers items bought, as well as ensuring installation on their items purchased.

Offering of discounts and bonuses

Lenscrafter Company capitalizes on offering great discount on the products which enhance high customers relationship as well as a selection of the company's brands (Cordon, 2013). The use of effective discounting rates on the products ensures that the brands are acquired at reduce prices which builds strong relationship and improves the customers loyalty towards the company products.

Effective distribution and information systems

The company conceptualizes on distribution services as well as information system investment which ensures that the company products are accessed by the customers with a lot of ease (Schonsleben, 2016). The information system also ensures that the consumers access the product information at the right time, the right price and initiates proper ordering at the company expedient price.

Lenscrafter challenges experienced with its operational management entails

Mismanagement of funds

Lenscrafters is susceptible to mismanagement of funds that are allocated for implementation of the company's operational management strategies thus triggering dragging of organization operational effectiveness (Akalin, 2016). The Lenscrafters budget outlay is surpassed, and the fund allocated for improving the company operational strategies are used in other sectors thus deems the operational effectiveness.

To correct the Lenscrafter mismanagement of funds attributable to enhancing operational management strategies need the installation of audit committee management which oversees the money employed in implementing new operational management strategies are fully used for the purpose.

Resistance of employees to change

The operation management strategies conceptualize of change of the organizational functioning which needs the employees to adopt new stiff to adjustment to comprehensively complement to the strategies to be implemented (Akalin, 2016). Lenscrafter experiences to employee resistance in transforming to the digital operational system will require management enhancement of better incentives of introducing changes to the company. The measure of introducing changes includes enrolling the employees to the process of change as well as effective training procedures.

Question three

LensCrafters value chain

Value chain refers to the arrangement organizational activities which heighten on effective delivery of service or products in the market (Cordon, 2013). The business value chain comprehensively enhances the effective delivery systems to the customers which involve the manufacturing system as whole entailing the inputs as well as transformation processes and yielding of the products manufactured.

Lencrafter value chain measures involve substantive inbound and outbound logistics, marketing and company's sales strategies. The inbound logistics entails the employment of the company's primary production mechanisms which entail acquiring of the raw materials with effective handling of the materials to the processing units (Schonsleben, 2016). Subsequently, the manufacturing procedures ordain in the Lencrafter systems to obtain high-quality finished products.

Lencrafter Company enhances its value through acquiring raw materials which are the major resource for the production of the final products retailed in the market. The company's values chai configures the transformation for a range of products and present in customers convenient usable.

Question four

LensCrafters performance measurements in service delivery system design

Outcome type

This refers to the LensCrafters performance measurement strategy which capitalizes on the result attributable to a period for the benefit of the company's customers as well as consumers. The outcome type of performance measurement is responsible for indicating the significant changes in the service recipients as well as evaluating the consumers' satisfaction on the end business products (Schonsleben, 2016).

Efficiency type

Efficient type of performance measurement indicates the effectiveness ratio of the acquired raw materials to the work product. The performance measurement assesses the company effectiveness in making use of the company's resources to provide sufficient quality yield products.

Question Five

Lenscrafters types of technologies employed in its service operation

The use of computers in most of its production and retailing end

Lenscrafters use of computers in production, as well as selling end, triggers accuracy and effectiveness in enhancing quality production (Cordon, 2013). The use of computers enables programmed operation which triggers reduced errors in the production of the company's products as well as service. The use of a computer at the retailing end ensure that the products are stocked and sell at monitored process thus reduces the chances of manipulation and loss of stock in the stores.

Lenscrafters customer relationship management systems

The Lenscrafters CRM systems ensure that the company has better grounds with the customers to discuss the need of improvement of the certain products as well as negotiation on the company's product prices (Akalin, 2016). Lenscrafters CRM system conceptualizes on an effective operational system where the business track all the business client and form a framework through which the company can monitor their connections with its customers.

References

Akalin, G. I. (2016). Is Supply Chain Management Replacing Operations Management in the Business Core Curriculum?. Operations and Supply Chain Management. An International Journal, 9(2), 119-130.

Cordon, C. H. (2013). Strategic Supply Chain Management. Routledge.

Schonsleben, P. (2016). Integral Logistics management: operations and supply chain management within and across companies. CRC Press.

You, O. &. (2017). Lenscrafters Operation Strategy Case Study.