Each organization has several tasks and roles undertaken by different individuals or departments. However, all these activities must be harmonized to avoid contradictions, and enable the organization to achieve its main goals. Consequently, the coordinating function emerges as very essential in ensuring that various departments work in harmony to achieve the shared goals. In this process, communication is an essential element of ensuring that the coordination and control of the organization are maintained.
Firstly, communication allows members of an organization to understand their roles clearly. Such an understanding is facilitated by effective communication through which people can share their views, input, and concerns, and thereby allow the clarification of their roles (Kleinbaum, Stuart & Tushman, 2008). The approach is essential as it ensures that the activities of the entity are coordinated effectively to avoid replication of duties as well as errors that can hinder the desired harmony. The outcome of a well-coordinated work environment is the better achievement of set goals.
Secondly, communication plays a critical role in ensuring the efficiency of an organization. According to Borkowski (2016), a business where employees receive adequate information enables them to understand their roles. Further, it ensures that all workers are on the same page relating to the expectations of a task, and thus avoid unnecessary conflicts. An organization without effective communication is difficult to manage and coordinate and thus risks failing (Longest & Young, 2000). Consequently, it is important to have effective communication for better coordination and control, which leads to higher efficiency.
The third important role of communication in an organization is facilitating a means through which employees can be motivated. In this case, the management can communicate various initiatives and activities that it has put in place to support the welfare of employees (Borkowski, 2016). Without communication, workers may never know such initiatives, and thus may remain unmotivated to the detriment of the business (Longest & Young, 2000). A motivated work environment allows the management to have more control over the activities of employees and thus making it easy for coordination to take place.
An organization with effective coordination and control function has an efficient decision-making process that enables the management to decide on various activities and their undertaking (Kleinbaum et al., 2008). However, effective decisions can only be facilitated by accurate information and understanding of the situation at hand. In this process, communication plays an essential role in ensuring that various interested parties are consulted to ensure the decisions are thought-out for the best outcomes (Longest & Young, 2000). With the facts and understanding of each situation, an organization is in a better position to coordinate its activities towards the attainment of its goals.
Lastly, socialization is an important function of an organization as it allows employees to communicate formally and informally, and enable a work friendly environment (Longest & Young, 2000). In this case, enabling effective communication where employees as well as the management. Such an environment ensures that employees are better positioned to share their feelings and opinions regarding their work. Further, it allows them to share information with the management easily, and thus allow for effective coordination, which puts their concerns (Kleinbaum et al., 2008). The outcome of this is a workplace where employees feel that their opinion matters, and thus become willing to be controlled and guided for better coordination of activities.
Conclusion
Coordination and control can be effectively implemented in an organization with working communication function. Through communication, an entity can motivate its employees, pass important information, enable socialization, and most importantly, communicate its goals with all the workers. Therefore, businesses must find ways that of ensuring effective communication.
References
Borkowski, N. (2016). Organizational behavior, theory, and design in health care (3rd ed.). Boston: Jones & Bartlett. ISBN 978-1-284-05088-2
Kleinbaum, A. M., Stuart, T., & Tushman, M. (2008). Communication (and coordination?) in a modern, complex organization. Boston, MA: Harvard Business School.
Longest, B. B., & Young, G. J. (2000). Coordination and communication. Health Care Management, 210-43.
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