Research Paper on Technology Revolutionizes Communication: A Look at Mechanization

Introduction

Civilization has been evolving continuously and as a result it has brought into existence mechanization. Mechanization has come along with other benefits and one of them is technology. The presence of technology due to mechanization has made work easier in different ways (Kwak et al., 2010, p.591, para 7). The art of communication has been made so imaginably easy. Only through a click of a button, the message is sent irrespective of both the recipient and sender's geography provided there is network. This issue has brought about the existence of social media aided by the internet's invention and software that promote sequential communication (Yan, 2011, p.690, para 34). Twitter is an example of a platform created for communication. Social Media and Ashton Kutcher depict the importance and threats of social media.

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Analysis

Social media platforms are being used for various purposes. Ashton Kutcher being a celebrity, approaches from many brands are many (Pfeffer, Zorbach & Carley, 2014, p.118, para 12). The moment a person has many followers in social media, the more marketable he or she becomes. An example to prove this phenomenon is evident in India (Pfeffer, Zorbach & Carley, 2014, p.118, para 12).

Just in recent months, India has been having elections. These elections needed a Politician to have the best convincing power to gain popularity. This made them embark on a strategic affair. They involved Bollywood stars who influenced the country (Pfeffer, Zorbach & Carley, 2014, p.118, para 12). Some of the stars were famous that they tried vying for the seats themselves.

Social media is also important in communicating with the public. The art of reaching out to the people who follow you is made easier in social media. As for Ashton Kutcher, he used social media to lay out his number for real-time unedited communication (Pfeffer, Zorbach & Carley, 2014, p.118, para 12). The need to know how your fans feel about you is what prompted Ashton Kutcher to make such a decision.

According to Hennig-Thurau & Hofacker (2013, p.238, para, 20), social media brings better than harm, but there are risks involved in using it. These risks range from impersonations to scams and many more. Enter any social media platform and type in the search option the name of any of the celebrities you think of at that instant (Hennig-Thurau, & Hofacker 2013, p.238, para, 20).

Truth be told; the number of people using the same names are so many. Impersonations might bring about miscommunication (Hennig-Thurau, & Hofacker 2013, p.238, para, 20). Also, many scams use the name of the celebrities to tempt the fans to enter into the links provided. Hacks into the system from links sent might cause loss of information (Yan, 2011, p.690, para 34). Even though social media platforms provide enough security for the users, hacks that lead to loss of information might occur.

Solution

According to Yan, 2011 (p.690, para 34), Marketing is a strategy used in the business world to gain customers. Marketing can also be applied in various fields of life for the sake of gaining popularity (Hennig-Thurau, & Hofacker 2013, p.238, para, 20). This promotes the accumulation of revenue. Not only is the company that is marketed getting money, but also the celebrities get a source of income from them. Social media such as WhatsApp and Facebook have provided a section for the business community (Yan, 2011, p.690, para 34). In the section, as on Facebook, to have many people view your products, there is a fee involved. According to Yan (2011, p.690, para 34).

Existing brands are subjected to using the platforms to reach out to many people as possible. The platform provides marketing services to the consumer (Yan, 2011, p.690, para 34). Facebook would thus generate income. Another way the social media platforms generate revenue is through advertisement abbreviated as Ads (Kwak et al., 2010, p.591, para 7).

Being a fan does not mean that everything that a celebrity does or gets involved in you also follow (Kwak et al., 2010, p.591, para 7). Safety and privacy is a priority. The ability to discern what is right or wrong is essential when using social media platforms. Life is a personal affair, and everyone has a destined pathway to follow (Kwak et al., 2010, p.591, para 7). Every celebrity has a reason why he or she does things. According to Kwak et al. (2010, p.591, para 7), such reasons are not the same as one can find himself or herself in. It is recommended that being yourself and doing things about you at an individual level is necessary.

Having a username that is your name is essential in preventing miscommunication and impersonations (Kwak et al., 2010, p.591, para 7). Even though this should be practiced, everyone has freedom of choice. According to Yan (2011, p.690, para 34), the social media platforms should provide security and a unique identity to celebrity accounts in -order to prevent such occurrence. According to Kwak et al. (2010, p.591, para 7), since not all people are aware of the many issues related to cyber-crime, there is a need for lessons to be taught. This would help in identifying scams and also prevent an event of hacking.

Justification

Huge investments are made in securing accounts for social media users (Kietzmann et al., 2011; p.245, para 9). This age of millennial and generation z has brought about growth in the number of social media users since that is where most of the time is spent. A social media platform should be justified on how strong the platform is in providing security to the information not needed to get to the public (Kietzmann et al., 2011, p.245, para 9). Less secure ones which are more susceptible to cyber-crime should be ditched. The strong ones such as Facebook, Twitter, and Instagram give a security assurance (Kietzmann et al., 2011; p.245, para 9). This is the reason why many celebrities and companies use them, and they generate high revenue.

Some of the ways the platforms can create income is through the following techniques:

Facebook provides direct messaging services together with video sharing (Kietzmann et al., 2011; p.245, para 9). Even though the platform has been accused of disclosing personal information of the users, it has shown its competency by proving that the situation is under control and assuring the users of privacy. According to Yan (2011, p.690, para 34), the platform closed accounts from some Russians who had to use it to tamper with the decisions of people regarding the choice of individuals during elections.

Instagram, Twitter, and WhatsApp are used for communication purposes and recording real-time events.

Summary

It is clear in the case study that security plays a pivotal role in all activities in social media. The main reason why these platforms are created was majorly for interaction and promoting communication. Nothing achieved with sweat comes free. Social media needs to generate income since money was involved in its creation and needs to be returned with a profit. A lot of data is usually transferred over the platform. Data management is key since privacy needs to be maintained. Social media platforms should thus provide the latest update of the technology used in combating cyber-crime. When this is attained, companies can freely use celebrities in airing out their products without having to worry.

References

Hennig-Thurau, T., Hofacker, C. F., & Bloching, B. (2013). Marketing the pinball way:understanding how social media change the generation of value for consumers andcompanies. Journal of Interactive Marketing, 27(4), 237-241. Retrieved from:https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennigthurau_et_al._2013_jim_marketing_the_pinball_way_understanding_how_social_media_change_the_generation_of_value_for_consumers_and_companies.pdf

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media?Get serious! Understanding the building blocks of social media. BusinessHorizons, 54(3), 241-251.Retrieved from:https://www.sciencedirect.com/science/article/pii/S0007681311000061

Kwak, H., Lee, C., Park, H., & Moon, S. (2010, April). What is a social network, Twitter, orsocial media? In Proceedings of the 19th international summit on the World WideWeb (pp. 591-600). ACM. Retrieved from:https://dl.acm.org/citation.cfm?id=1772751

Pfeffer, J., Zorbach, T., & Carley, K. M., (2014). Understanding online firestorms: Negativeword-of-mouth dynamics in social media networks. Journal of MarketingCommunications, 20(1-2), 117-128. Retrievedfrom:https://www.tandfonline.com/doi/abs/10.1080/13527266.2013.797778

Yan, J., (2011). Social media in branding: Fulfilling a need. Journal of brandmanagement, 18(9), 688-696. Retrieved from:https://link.springer.com/article/10.1057/bm.2011.19