Potential Market for Our Media Popup Product in the United States

I am pleased to inform you that I plan to analyze social media data to determine the potential market for our portable multimedia centre within the Units States. These social media data will get used to evaluating the possibility of market entry into the extensive territory of considerably new but adequately established client base for our product (Media Popup). This is because the advancement of technology firms specifically Twitter, Facebook, and Instagram will give our firm an excellent opportunity to reach our potential customers who are interconnected in the media. Besides, the nature of these public webs will offer Porttron Inc. rich ground for viral promotion which will provide a tremendous boost for our sales.

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Our target customer base consists of film viewers whom we intend to offer legal film, music or other video download services based on a two-year subscription at $499. The subscribers will have to log on to our site and browse to get a film or other videos of their choice, download them and be able to view the movies on their laptops or their smart televisions at the comfort of their sofas or beds. Subscribers in possession of fast broadband networks will require between 600 and 900 megabytes of space obtainable in their laptops anyplace from 30 to 80 minutes for a complete download of the files. The films will be set to get viewed with 26 to 50 hours after download completion.

Our market segmentation should involve geographic criteria targeting all the 50 states within the United States. Despite the possibility to acquire opportunity for tremendous profits and growth as we expand, it is important to note that we are also likely to face several challenges during the expansion process. These challenges should form the basis for our rationale for market segmentation. One such difficulty concerns the diversity of the regulatory and legal atmospheres such as acquiring state-specific licenses and negotiating content deals (Shani et al., 2015). Each state within the U.S. contains distinct practices, customs and culture hence; appealing to every domestic state will necessitate costly and broad research (Shani et al., 2015). Also, whereas access to high-speed internet is readily obtainable within the U.S., our expansion should exclusively get restricted to urban zones that fully sustain streaming technology (Shani et al., 2015). Guaranteeing client satisfaction should be our principal objective as this will offer us with the fiscal stability to make the firm's growth conceivable.

Our demographic criteria for our client base should be diverse in numerous facets. Porttron Inc. needs to provide a variety of titles acceptable to various age groups from kids platform to thrillers. I propose that we should adopt this criterion since our target market by age is boundless, for instance, the elderly persons with insufficient knowledge in this technology fancy old school watching. Males and females aged between 18 to 30 contribute to the most usage of online streaming, roughly 4 hours in a week (Dibb & Simkin, 2016). Young adults and teenagers stay online at the rate of 95% hence making them the principal target and potential clients (Dibb & Simkin, 2016).

We will heavily rely on social media platforms such as YouTube, Twitter, Facebook and Instagram to market, advertise and promote our service. Through this forums, we can keep our audience up to date as to which content is obtainable online (Shani et al., 2015). In exploiting these platforms, we shall be able to notify, influence and remind our target clients of the Porttron Inc. brand for practically no overhead price (Shani et al., 2015). For instance, through use of these outlets, the firm can provide its users several price tiers to select from. More value can get offered at the middle and high-price tiers (Shani et al., 2015). This criterion is likely to increase the company's average selling price over time as we anticipate to offer extra value to our users for the set prices.

Conclusion

In summary, to determine the potential market for our portable multimedia center within the United States, we need to analyze social media data. Our target customer base should consist of film viewers whom we intend to offer legal film, music or other video download services based on a two-year subscription at $499. Our base for market segmentation should involve concerns the diversity of the regulatory and legal atmospheres and limitation to urban zones that fully sustain streaming technology which also should form the criteria for our market segmentation. The selected target market involves the U.S. citizens irrespective of their age even though we shall emphasize on the people aged 18 to 30 years as they spend more time streaming online. Lastly, the company marketing mix should involve the use of online platforms to provide its users several price tiers which they can select from.

References

Dibb, S., & Simkin, L. (2016). The market segmentation workbook: target marketing for marketing managers. Cengage Learning EMEA.

Shani, D., & Chalasani, S. (2015). Exploiting niches using relationship marketing. Journal of consumer marketing, 9(3), 33-42.