Park Organization Strategic Plan Paper Example

Introduction

Park organization is a company located in the United States that deals in the production of electronics. It deals with the production of laptops, phones, and computer accessories. The park organization began in 2009 as a phone and accessories shop. In 2013 the organization introduced the manufacturing sector and began selling its manufactured product. The company was founded by John Park as a family business in1995 as a family business though it collapsed in 2005. His son, in 2009 he re-started the organization. The company's headquarters are in Saudi Arabia but has extended in other states not only in the United States but all over the globe. In Cuba, the companies shop is highly populated as in South Africa. In 2018 the company merged with a car manufacturing company where they are installing the modern electronic systems in the manufactured cars. During the formation of the company, the company outlined its goals which were to be the largest company in the globe dealing with electronic gadgets, to sustain the market demands by providing quality goods and to be a source of employment.

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Electronic gadget companies involve chains of activities which mostly depend on new technology. In the organization, the management is responsible for ensuring smooth learning of events in all the branches. Been a private organization the cost of production is generated by the firm itself and depends on no external funding (Grant & Jordan, 2015). The organization holds two meeting per month to ensure efficiency in manufacturing; they go through the financial records and the operations of workers.

The organization has been ranked one of the most successful companies recording a massive number of profits overpowering other electronic companies and overcoming the stiff competition. The organization operates from the main headquarter which controls all the other branches. The company has successfully expanded due to its efficient management and quality production of its products. The shop has introduced the electronic means of payment though it has not entirely become operational in all its branches. The company to ensure total profitability and total growth it needs to introduce new strategies. In the current times with the growth in the technology, many companies are presented dealing with new electronic systems. The stiff competition may result in the collapse of the organization if it lacks effective strategies. Like any other organization, Pajr has received some challenges which are, one the economic factors; the company has received competition from other companies and some unfavorable financial situations in different countries. Second are the social factors which include health factors, change in seasons and the cultural beliefs, in case of the unflexible company they may end up collapsing due to social factors (Stone, & Deadrick, 2015). The third is the managerial factors, where the administration has poor managerial skills and lastly is the political factors which include political instability in the governance of different nations, conflicts between leaders and unstable governments (Grant, & Jordan, 2015). Below is a paper on the strategies that Park Company need to use in their organization to ensure total efficiency.

Theories and concepts of strategic planning

The strategy is a theme that unifies an organization by giving direction and guidelines to the organization management and workers. It's an action that is aimed and designed to achieve a long-term goal and ensure total efficiency in the organization. It's an action to ensure total success in an organization. One of the crucial strategies is planning. In electronic commerce the strategies aim to gain market, increase profitability, ensuring total customer services. To fully achieve the goals of the company among the strategies the organization has to do are;

Flexibility

The company should be flexible. The market involves variations with a change in fashion and change in seasons. An electronic company has to be in a position to manufacture products according to the existing trends for example phones change with time as technology changes, Pajr should be flexible to ensure that in case of a change in the market it can operate on the current situations. In surveys, I did it was evident that many companies had collapsed due to change in seasons and due to lack of flexibility (Grant, & Jordan, 2015). Flexibility makes a company to always provide its customers with the products they need regardless the time. The company will record profits in all seasons.

Training Transfer

Transfer of training is the process of training employees to ensure total efficiency in the company's operations. The process involves employees, managers, and trainers. The managers and the seniors should take responsibilities to ensure they are a conducive working environment and provide all the resources required in the training transfer process. The employees need to participate fully in training to ensure the knowledge is entirely passed to them. The trainers should ensure the intended skills are efficiently passed in the simplest ways (Grant & Jordan, 2015). Among the ways that the organization should employ during the transfer of training are; One the company should use the modern technology during the training process, it includes the use of electronic forms of communication to pass information (Austin & Pinkleton, 2015). Use of internet to communicate to all the participants involved. Second, the company should identify the most crucial activities in the company that requires special skills and focus on the training those specific skills. Transfer of the training gives the company an opportunity to train its employees according to how they want.

Being a free process employees have the chance to participate to gain knowledge fully and increase production due to job specialization (Grant & Jordan, 2015). Training offers different skills considering the management requirement enhancing division of labor hence increased productivity. The company has the opportunity to employ most qualified professionals to train their employees due to the availability which ensures the skills passed are of high quality and gives the company a chance to compete with other electronic commerce.

Marketing Strategy

The company though has recorded a huge number of sales; the company has not hit the target that it outlined during its formation (Grant & Jordan, 2015). The mode of marketing is more of a traditional one. The company needs to identify the trending marketing methods that will target as many possible buyers as possible. The use of magazines should be employed; though they are expensive in nature, they will market our products in the best way possible. The company should employ tactics like giving free products to possible buyers and showcase their products to even the countries they have no headquarters. Use of the internet should be an opportunity to market our products in a large group of possible buyers. The more the marketing process of the company the more the company will face minimal competition increasing its sales.

Government Policies

The company has been a global company have a recorded some challenges which include high taxation, different rules in different countries. The company has failed to comply with laws of other countries especially those located in the African region (Scholes, 2015). In my strategies, the company should reduce the number of branches and make the company an electronically based company. In the countries that are unstable regarding political, business and other factors the company should withdraw its operation to minimize the risks.

Use of the Internet

The Internet is the latest commonly used a form of technology. Park has been a company dealing with the electronic items it should focus on using the internet to market its products. Most of the possible buyers of the company are the young generation who commonly use the internet and require electronic gadgets in most of their daily activities. The company should market its products in different internet platforms. The management should introduce a way that the company can sell its products online and offer customer services through the use of the internet (Comer, 2018). The firm through different technology techniques should provide a website where the products with information like the price, description, and warranty. Shipping should be done at the lowest cost possible for countries with no major branches. To countries with Park branches, they should be free delivery of goods bought through their website. The use of the internet will increase the company's fame and help the company market its production which will reduce the competition. The company, though its size through the use of the internet enters the global marketing.

Partnership

The company in many years has failed to partner with other companies. Though it partnered with Toyota company, the company have been unable to partner with other large companies that relate to electronic companies (Grant & Jordan, 2015). Through the partnership, the company increases the chances of reducing risks and cost sharing. The more companies partner, the more they enlarge their markets. The source of income can be from the two companies. A partnership will increase the innovation rate due to different ideas from a different professional; market opportunity since one company will market for the other the capital used in production will be huge due to different sourcing.

Wage Relation to Work

The number of employees in the organization is minimal compared to the amount of work been done in the organization. An organization should balance the work and the number of employees the more the work, the more the number of employees. Workers have complained of low wages compared to the workload (Grant & Jordan, 2015). Park has been a global organization selling its products in more than two hundred countries it should be one of the best paying organization. The company should use gifts to the employees to motivate them. Motivation results to work been done in more efficient ways.

Mode of Production

The company manufactures good not considering the market. The commonly used style of manufacturing is the process manufacturing which is the manufacture of goods through the combination of the raw materials targeting to market the output (Kabakova & Plaksenkov, 2018). The job order manufacturing in Pajr is not commonly used. It is the process where production is only done when a customer orders a product with a certain description of the customers wish. The company in previous years has experienced having unsold stock which results in minimal profits. The company should introduce the job order manufacturing to ensure maximum profits.

Quality of Output

The quality of the output in the company has been of high quality making it one of the best company in the globe. The company has failed to secure the first place of being the best company in the globe due to lack of high-quality goods. The company goods receive stiff competition due to them been of low quality (Leff et al., 2014). The company should increase the quality of its product to ensure it gains popularity and many customers will prefer buying their products. The products should be unique from other products with unique labels, description, and specs. The possible customers will have the ability to choose the right product.

The company seniors had a different opinion regarding my ideas and recommendation on the strategies that should be made to make the company more effective, on the training transfer the seniors argued on employment of workers who have already gained skills in other companies (Leff et al., 2014). They argue...