Paper on Mastering the Art of Marketing: Strategies for Customer Satisfaction and Business Success

Marketing is always a powerful tool for a business. It enhances a good relationship between the consumer and the business by ensuring goods are always convenient to the consumers. Marketing management has emerged as a coordinating function or discipline that acts as a bridge between the provider buyers consumers and other stakeholders in society with a normative, expressive, and mental institution.

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In the Journal of Marketing Research by Boachie-Mensah & Issau (2015), analyzes how a product is complete in terms of the shape or size, preference of consumers, perception, and the quantity consumed by the consumers. They demonstrate how an incomplete-shaped product that is smaller is less preferred in general than a completely shaped product of equal size and quantity. A reduced-sized estimation for an incompletely shaped product also influenced its demand in the market. The consumers demanded more goods of this type of good.

In the Journal of Review of Content Marketing as a New Trend in Marketing Practices by W. A., & Yazdanifard (2015), she talks about how content marketing is a very powerful marketing tool in the current digital world evolving faster. She emphasizes the information that has been identified, analyzed, and satisfies the consumers of the product. The business needs to collect information about potential customers to know how to improvise the product in the market for customer satisfaction.

Companies should always come up with a conventional marketing strategy to satisfy the customers according to their needs. In The Journal of Effects of Marketing Mix on Consumer Satisfaction by Selim and Rahman, they talk about customer satisfaction as one of the most important factors that contribute to the company's success (Ahmed & Rahman, 2015). Companies must be informed on how and when customers are satisfied with their goods and services for the companies to get high customer satisfaction. The companies should have a different marketing strategy; for example, a company may choose to develop a religious marketing strategy such as the Islamic marketing strategy. It is meant to satisfy the customers based on the cultures, values, and rules of a certain society.

According to Lemon and Verhoef (2016), customer experience has become an integral part of any marketing plan. The change in the marketing environment has necessitated a social interaction between the business and the customers. Thus, businesses usually go through a tough time trying to understand their clients' experience through the customer experience model (Lemon & Verhoef, 2016). This article touches on the complexities of designing and managing models that ensure every customer gets maximum satisfaction. However, Lemon and Verhoef advise businesses to adopt I.T. models similar to that of Disney World – since the company uses technology to ensure that customers can make an early booking and preplan their experience up front. Such a model minimizes frustration, confusion, and any form of stoppage that might cause customers to become agitated.

Conclusion

Companies should always develop proper marketing strategies in the market to achieve some of the set objectives. They should analyze the market and know what the consumers want and need.

References

Ahmed, S., & Rahman, M. (2015). The effects of marketing mix on consumer satisfaction: A literature review from an Islamic perspective. Turkish Journal of Islamic Economics, 2(1), 17-30.

Boachie-Mensah, F., & Issau, K. (2015). Market orientation and the performance of small and medium-sized manufacturing enterprises in the Accra metropolis. International Journal of Marketing Studies, 7(3), 39.

Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.

W. A., & Yazdanifard, R. (2015). The review of content marketing as a new trend in marketing practices. International Journal of Management, Accounting, and Economics, 2(9), 1055-1064.