Introduction
At the conception of a business idea, the innovators may need to write a project proposal to help in formally requesting external funding for the project. A project proposal outlines the financial aid request for the given project from potential financiers. For my Outdoor Pool project in Williston, ND, I will thereby write a proposal that outlines the justification, aim, target group, and implementation procedure of the project as well as its financial implications. In this section, we shall thereby outline the critical areas of a proposal.
Proposal Outline
The major components of a proposal shall be described in this section. These key areas shall be briefly explained using probable examples from the proposed Outdoor Pool project.
Executive Summary
All proposals must always begin with an executive summary or an abstract. In the abstract, the author briefly introduces the readers and interested stakeholders with a concise summary of the contents of the proposal. This summary should run for at least one and a half pages and reveal just enough information about the proposal itself to keep the readers eager to read through the entire proposal document. It should elucidate the purpose of the proposal, the implementing stakeholders, the objectives, project budget, and projected funding sources and the projected outcomes of the project.
The rationale for the project
This may be considered as one of the essential components of the proposal. In this section, we shall explain the justification of the project. We shall, in this section of the proposal, elucidate why the problem that we identified is worth the attention of why our proposed project is the solution required for the project. For the Outdoor pool project, for instance, we shall be required to explain why the Community of Williston needs the pool with the specific specifications (Water Slide and Lazy River). In this section, the proposal writer also specifies the cultural and social context of the proposed project location and how such settings shall impact the functioning of the project. Finally, we may also indicate the capabilities of the organization to handle the project through to completion. Such capacity may depend on our successes with previous projects (University Of Massachusetts Amherst, 2020).
Project Description and implementation
In this section, the author now takes the opportunity to describe the project compellingly and interestingly. The proposal aims to secure funding, and as such, the description of the project must present details including the activities, methodology, projected outcomes, and project evaluation. At this stage, timelines can already be set for the specific project activities and success criteria set. It would be best if you also described the organization´s suitability for taking on the project. Furthermore, the author of the proposal must indicate the stepwise implementation of the various phases of the project. Activity and resource plans are highly necessary for the elucidation of the project implementation process flow (University Of Massachusetts Amherst, 2020).
Budgeting and continued project funding
Towards the end of the project proposal document, the author must conduct a budgetary breakdown and identify the costs of processes and other expenses through the life of the project. The budget and funding section is highly essential as it allows the external stakeholders to investigate the financial viability of the business idea. For-profit ventures must, for instance, prove to the investors that their investment will earn dividends and other disbursements. Nonprofits must also indicate the self-sustenance capability by showing their financial flow projections that will allow for a breakeven (University Of Massachusetts Amherst, 2020).
Monitoring and Evaluation
The final section of the proposal is the project monitoring and evaluation section. This section outlines the process the project team will employ in assessing the gaps between project intended outcomes and actual outcomes. The project team thereby evaluates the quality of the project process and propose corrections while appraising the entire process (University Of Massachusetts Amherst, 2020).
Conclusion
An essential concluding summary for the entire proposal. The conclusion should recap the crucial parts of the proposal and comment on the projected success of the venture.
Proposal Development Phase of the Grant Life Cycle
The project development process is the most critical phase of the grant life cycle for beginning project managers. In this stage, the team develops a grant seeking a document that will serve to outline the fundamental value proposition and activities of the proposed project. In the proposal, the group aims to situate the project and document the rationale and the need for the project (Penrod, 2003, p. 822). In our case, for instance, the project team would require to document the need for the Outdoor Pool project in the Williston community and convince the potential financiers about the value of the project in the proposal. In the previous section of this piece, the author already outlined the key components of a project proposal. This section will instead focus on the proposal development process and the potential factors for consideration in drawing practical proposals. As already implied in this section, the author hypothesizes that the project proposal development phase is undeniably the essential phase in the through the Grant Life Circle.
Project needs analysis
At the very beginning of proposal development, the team must be clear with the concept that the project aims to actualize. Needs analysis and presentation provide the core of the entire proposal and whether the stakeholders will continue to express interest in the project (Porter & Tech, 2003, p. 29). It is estimated that millions of small project ideas fail in the initial needs and rationale analysis stages. Millions of innovative individuals continue to come up with innovative solutions daily all over the world. However, only a handful of such concepts transition into actual tangible projects. The needs analysis phase in the proposal is a key differentiator between failing and succeeding innovations. For us to pass the original test of innovation in this proposal development phase; thereby, we must distinctly express a value-oriented and context-specific solution to a real-life problem in a manner that is unique and SMART. The proposal drafters must, as such, aim to capture the spirit of the intended project by staying as unique and attractive to the readers as possible (Intercontinental New York Times Square, 2019).
Our Outdoor Pool project will, for instance, express the perceived need of the pool with the given specifications in the community distinctly. We shall, as such, show the current engagement levels of the local community members in the outdoor programs and which demographics are the most represented in such activities. Next, the needs analysis shall relate such interests of the locals to contextually focused solutions that do not create sharp contradictions with local culture and societal settings (Intercontinental New York Times Square, 2019).
Human and Financial Management in the Proposal
Once our needs are analyzed and project rational laid, we shall then embark on developing a workflow plan for our project. We shall, as such, aim to project our financial flows for the first few months from project inception. The team must develop accurate estimates based on previous projects conducted in similar areas. After estimating the costs of inception and initial operation, we shall also project the financial dynamics that shall be required by the project to sustain itself. Investors shall stay interested in our project when they realize that the financial and personnel management domains of the project proposal. As such, the two components of capital are the second most important considerations in the project after the purpose and rationale of the project is determined (Intercontinental New York Times Square, 2019; Porter & Tech, 2003, p. 29-30).
Conclusion
In summary, the proposal development process must deeply consider the interaction between the human, financial, cultural, and knowledge-based capitals of the proposal. While proposing a value-based business venture, we must draft a proposal that is highly sensitive to the “why” questions of business. The “why” question offers a channel for concept ownership and active participation by the consumers of the innovation. Vision sharing among the personnel is also as essential as the value component of the business. Such a belief-sharing system thereby also requires a keen consideration in the proposal writing process.
Bibliography
Intercontinental New York Times Square. (2019, July 16). Strategies for Successful Proposal Development. Strategies for Successful Proposal Development - SRA International. https://www.srainternational.org/meetings/intensive-training-old/summer-programs/proposal-development.
Penrod, J. (2003). Getting Funded: Writing a Successful Qualitative Small-Project Proposal. Qualitative Health Research, 13(6), 821–832. https://doi.org/10.1177/1049732303013006004
Porter, R., & Tech, V. (2003). Facilitating Proposal Development: Helping Faculty Avoid Common Pitfalls. The Journal of Research Administration/Shop Talk, 34(1), 28–33.
University Of Massachusetts Amherst. (2020). Foundation Relations. UMass Amherst. https://www.umass.edu/cfr/grant-writing/basic-components-proposal.
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