Paper Example on Introducing New Hotshot Trucking.Com: All Your Trucking Needs In One Place

Introduction

Hotshot Trucking is one of the trending businesses in the country; many entrepreneurs have ventured into the Hotshot Trucking industry. My company, therefore, will be providing Hotshot Trucking services. I will introduce the New Hotshot Trucking. Com, a website that will enable users to access services, contact the company, and gey guidelines on how the business services to provide services.

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Business Services

The business will operate on quick delivery services to all customers who would wish to have they're delivered from place to place. The business will ensure that it provides immersive value to customers. All services will be categorized based on destinations, pick up stations, the cost of goods to be start ported, size, weight, and other measures, and each of the categories will account for different prices. The business will provide urgent delivery, spare parts delivery for heavy machines, heavy or lightweight cargo, oil sands, oil refineries, and pipelines; The business shall ensure that the business provides solutions for all these sectors of the economy. The business chose to offer several delivery services because the business would like to reach more customers and increase the chances of competitive advantage. Using strategic marketing, the business will ensure that customers are tasty loyal, and the business secures more market share with the first year of operation. No matter the location, the size of the load, the business will ensure that the business interacts with customers and provide favorable transportation options to solve their problems.

A platform for selling the services

The business will use an online platform to market and sell the services. The business will use a new hotshot.com website to reach customers. New Hotshot trucking in the name of the business and, more specifically, it refers to the new and modern hot shot trucking services the business will be offering in the market. Today the world has advanced in terms of technology and access to online services and e-commerce. The business considers this an opportunity to start the business and create reach many customers within a short time by an online platform. Many customers are conversant with using online delivery services; therefore, using the internet to sell services is of great benefit not only to the business but also to the customers. The website also will provide a chat room for the customers to offer their reviews on services; all they're with content will be available for access to all customers. Honesty and transparency of the series as well the information will be of top priority. The business will ensure that the system is effective, quick, and simple to use. The business will also keep track of customers and use their purchase history to provide additional benefits such as loyalty appreciation gifts and discounts.

Pricing Structure

Success in entrepreneurship depends on the management services of an organization. To ensures that the business retains customers, also it will provide services at fair prices. The business will charge services based on value, size, weight, and destination. The business will use this factor to determine the costs of services and the amount of money the business charge in every haul. The business chose to use this method to determine prices because the customer will be able to compare the cost of transportation based on their products. Also, the website will provide a price preview page where customers can compare prices based on different factors following the product they want to be delivered. The business must assurer the customers that the business offers the best and convenient deal by providing a fair rate sheet.

Customers will be able to view the rate sheet from the website and consider the deal they would like to pick. In the rate sheet, the business will be the following information in table design:

• Price per mile
• Price per weight
• Price size

For the case of locations, the business will use zip codes, for instance, rate sheet may show the cost of delivery of $10 to a nearby location with a maximum rate of $23. in case of extra distance, the price may jump as depending on the distance but considering the same weight as an entity.

In the price page also, the business will provide a list of the possible additional cost charged on cargo. For instance, in the case of evening or weekend delivery, there will be an increased cost of transporting. Also, there will be an additional cost for the transportation of oversized products that may require affecting other traffic like requesting permission from the traffic departments to pave the way for the shipping of the product.

Solutions That the Business Offer to The Customers

The hotshot trucking industry has recently been facing challenges with customers complaining of transport inconveniences, delivery of damaged products, high prices, and lateness. New hotshot Trucking will ensure that all customers get their products delivered safely and conveniently. To address the issue of high rates, the business will offer an affordable cost of transportation. The business will provide or services to allow price based on the price structure. For the new customers the business will give a discount of 2% cost of the service and for loyal customers will be offering monthly discounts. Above all, the business will ensure that the prices are relatively low affordable for all customers regardless of the product or terms of security. Secondly, to address the issues of convincing, the business chose to use an advanced web-based and mobile application to increase accessibly and make it easy for the customers to reach us anywhere and anytime. The business will make it connivant for the customer to ask questions and get immediate feedback through the internet. Thirdly The business will provide customers with a service tracking page to track their products in transit. It will minimize complaints of lateness, and the customer can chat with the driver in real-time through the app or website.

Target Customers

Due to the current popularity of hot shot services in the transport sector, there are many market segments for services. Major target customers include:

• Heavy machine manufactures
• Agricultural industry
• Vehicle manufacturers and suppliers
• Road construction industry

Such segments are the leading customers of hot shot trucking services that have not been fully exploited by other companies. Therefore, there is a promising market share for the business.

Potential Customers

Potential customers for services are road contributors and vehicle manufacturers and suppliers. They are the leading companies in demand for hot shot services. Every month there have been reports on the shortage of transport facilities for new vehicles and road contraction machines from place to place. The business intends to insure for a request for regular hot shot services for the above customers. To secure a considerate market share, the business will provide discounts for these customers and loyalty appreciation every month for retention and building a good background in the market.

Competition

The hotshot transportation sector is currently facing stiff competition. Different new companies are entering into the market like hotshot.com. it has influenced may customers because they interreact with their customers through an online platform and offer their services at a relatively low process. in the feasibility study, the business has the following main competitors:

• Tatanka Hot Shot quarters
• C Thompson Hot Shot
• Hot Shot trucking, Nashville
• Adams Hot Shot Inc.
• PS logistics
• Amec truck line
• Long haul trucking

The hotshot industry has become more in demand currently, and despite the level of completion from the above companies offering the same services, there are more opportunities in the market. The new technology has affected the way business works, and individual businesses can emerge out of the big competitors just by using the right means of marketing, proper management, and establishing customer-oriented policies. The business intends to use such terms to outcompete other service providers in the market. The business will use a more efficient means of communication and intensely utilize new technologies such as real-time location tracking for goods in transit made available for the specific customer.

These companies also pose a challenge in terms of marketing services as they have moved to internet platforms to advertise their services and interact with their customers. However, to cope with this situation, the business will ensure that online services are more advanced, new hot shot.com will incorporate customer situational awareness to help in marketing strategy. The business will establish customer oriented-services to increase competitive advantage and encourage customer retention in the long-run.

Direct and Indirect Competitors

Direct competitors in the hotshot trucking market include

• C Thompson Hot Shot
• Hot Shot trucking, Nashville
• Adams Hot Shot Inc.

These companies are among the leading hot shot trucking dealers within the market the business intends to venture into. They offer the same services the business wants to provide, and they have significantly gained public recognition. Despite some of the marketing and service differences that the business has, they pose a more significant challenge because they have acquired a considerable market share in the market.

On the other hand, indirect competitors include:

• PS logistics
• Amec truck line
• Long haul trucking

These companies do not directly; however, they pose a more significant challenge in terms of delivery services. Some of the companies the business depends on to provide services reduce consignments from these combined. Their terminals become pick up stations. Some of these companies, like PS logistics, have their means of distributing products to their customers, which in turn will affect the market for services.

Competitive Advantages

To secure the market share within a short time, we will use a pricing strategy to outcompete other companies. The business will offer services at the lowest price in the market. Secondly, the business will provide discounts regularly to retain and maintain customer loyalty. Another competitive advantage the business would want to utilize is removing limitations to the size of the products, distance, and products. The business will deliver customers package anywhere across the country. It will stick customers' schedules to provide machinery on time to avoid lateness and solve some of the problems associated with it as experienced currently I the market. It will use one of the Equipment that flexible to the weight and size of the product. Equipment is New Ford F-350 and New 35ft gooseneck trailer with 5ft ramps capable of carrying large size and relatively heavyweight items at long distances.

Ways of Marketing to the Target Customers

The business will consider marketing an essential element for business operations. Marketing to targeted customers will be more considerate than the general marketing of services to reach target customers through marketing; the business will use the following ways:

Target Ads- most of the adverts will be focused on the target customers. It will use target ads to identify target customers who are most likely to purchase services based on their geographic locations and line operation.

Social media platform- social media is one of the trending market g sites for businesses; The business will use this platform to reach target customers and encourage more install the app and register as members.

Respond to every tweet, email, phone call, and Facebook comments- every response to the customer throug...