Introduction
According to a 2012 CNN Money report, movie theaters sold a record of approximately 10.8 billion dollars in tickets (Suttle, 2017). Movie production firms are dependent on theaters to offer clean and comfortable environments for movie fans, thus adding to the movie experience. As such, this role mainly falls in the sphere of theater assistant managers. In that regard, theater assistant managers are responsible for the following duties:
Recruiting and Training- Theater assistant managers are responsible for training cashiers and shift supervisors and stand attendants. It is beneficial to hire a kind and friendly person who interacts freely with clients and attend to their needs. Also, the cashiers are taught how to run registers and process cash transactions. The stand attendants, on the other hand, are taught how to upsell clients-offering drinks to accompany their snacks.
Customer Service-Assistant theater managers must ensure they answer questions and resolve any problems arising. This includes answering questions or issuing refunds in case of power outages. Movie theater experiences should surpass what customers experience in their homes.
Marketing-When promoting loyalty programs, the assistant manager needs to program the cash registers to register the promotions. Other responsibilities include advertising local newspapers or handing out leaflets to neighbouring residents in a bid to promote the movie theater.
Operations-Many theaters operate until late night and numerous activities take place during this time. The manager is tasked with opening and closing cash registers at the start and finish of every shift. He or she should ensure that all machines function properly and in case of any malfunction, the repairman should be contacted.
Requirements/Entry
Many movie theater managers climb their career ladder after a number of years. They start off with lower roles as they progress. Therefore, a degree is by no means crucial for entry into this field. However, an undergraduate degree may give you an upper hand. This line of work is open to all graduates, nonetheless, an advanced degree in business, hospitality and or film studies may give you an edge over other applicants. Most significantly, it is vital that you gain relevant work experience, specifically as a manager or a team leader. Most movie theaters will not accept submissions from candidates under eighteen years.
Training and Progression
If you work in the massive chain of theaters, you may be required to undergo a structured training program to learn the entire aspects of the business, from safety to human resource and marketing. On the other hand, if you are working for an independent movie theater, much of your training will be done on the job.
Once you advance from a trainee to an assistant manager, the next position will be that of a senior manager. The next phase may even be that of a regional manager. In the long run, you may decide to establish your own theater. On the other hand, you may choose to explore other managerial opportunities in other fields that are in line with the leisure and hospitality industry.
Conclusion
Overall, job analysis is an essential part of an accurate employee evaluation. As such, each step is just as important as every other step. For that reason, it is essential to have written descriptions that truly mirror the employee's job duties and responsibilities.
References
Holden, A. (2017, September 15). Job Description for Theater Assistant Managers. Retrieved from https://ourpastimes.com/job-description-for-theater-assistant-managers-12327388.html
Society for Human Resource Management. (2012, May 31). Job Analysis: How do I conduct a job analysis to ensure the job description actually matches the duties performed by the employee in the job? Retrieved from https://www.shrm.org/resourcesandtools/tools-and-samples/hr-qa/pages/conductjobanalysis.aspx
Society for Human Resource Management. (2017, February 8). Performing Job Analysis. Retrieved from https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/performingjobanalysis.aspx
Suttle, R. (2017, July 5). Primary Duties of a Movie Theater Manager. Retrieved from https://careertrend.com/primary-duties-movie-theatre-manager-11579.html
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