Paper Example on Eco Save Construction: Quality & Affordable Housing Solution for All

Introduction

Access to quality and affordable housing is not only a challenge in developing countries but also in developed countries (Abuzeinab et al. 2013). Affordable housing is essential for the sustainability of the population. Eco save construction company uses Eco save technology, a sustainable and low-cost housing technology that uses waste material to construct affordable houses. Many people are unable to live a decent life due to lack of access to quality and affordable housing. The Eco save technology minimizes this problem by making use of waste materials to construct quality and affordable housing for its customers (Coes 2014). Unlike their competitors, Eco save technology utilizes waste material which is normally regarded as trash such as plastic waste and converts them into useful construction material, thus reducing the overall construction cost. Our technology reduces the overage construction cost up to 40%, and our housing unit cost 30% less than the market price. If you visit our YouTube Chanel, you will see a video showing the application of eco-save technology in operation and some of the housing units we have completed in the past three years.

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Key Partners

• Other construction companies that we can partner with and share construction technology and can help reduce the cost of housing.
• Essential raw materials and manufacturing construction equipment are from Kenco suppliers' hat can assist us to take advantage of the economies of scale.
• Middle- and low-income earners who purchase our completed housing units and act as our primary buyers Key Activities
• Extensive Safety testing to ensure our technologies maintains the company's reputation and the security and safety of our clients
• Application of technology to improve the efficiency and effectiveness to minimize the cost of construction and reduce the cost of the houses.
• Eco saves to improve marketing strategies to attract more customer.
• To maintain solid customer relationship through quality service delivery and customer satisfaction.

Value Proposition

• To provide affordable and stylish housing with quality and safety to every client who needs a house.
• To integrate the aspect of sustainability in the building industry by making use of cheap and locally available material in providing affordable housing. Customer Relationships
• Excellent customers housing maintenance services.
• Marketing that is consumer based on helping with customer inquiries and purchase
• Call center for customer inquiries. Customer Segments
• Customer looking for an affordable housing
• Customer looking for a stylish housing with eco-friendly characteristics
• Primary, middle class and low-income families who need a cheap house for the family
• The general market

Key Resources

• Human capital for construction and machine operation
• Capital to purchase construction equipment and other essential supplies
• Raw materials such as plastic wastes, iron sheets, sand, and cement.
• Marketing vehicles and booking space for trade exhibition Channels
• International distribution channel with our major partners.
• Paid advertisement on various media channels as well as customer referrals
• Regular exhibition in construction expos Cost Structure
• The essential construction cost is related to the eco-save innovative technology in material efficiency and the housing construction cost
• The secondary cost arises from marketing and advertisement through different media channels.
• Our ability to produce housing units at a large scale and the increased market for our services enables us to enjoy economies of scale
• Funding from our major partners enables us to deliver our services efficiently to our client Revenue Streams
• Our primary source of revenue comes from the sale of the housing units
• Another revenue comes from maintenance services on the requirements to the clients
• Also, customer can pay through the housing financing companies

A business model canvas can be described as an instrument used by business entrepreneurs and managers to plan their models and business strategy (Euchner 2016 p 10). It generates a conceptual strategy in which the business ideas are aligned to the business process. In eco-save construction company as one of the leading construction company has a partnership with other construction companies that believe in promoting sustainable housing solution to middle- and low-income earners. The companies venture into the use of waste material to provide cheap, and quality housing has helped to reduce the environmental effect of those materials while at the same time provided cheap houses (Thompson 2005). Eco save construction company is one of the largest buyers of construction equipment and material from Kenco supplies.

Eco save construction company develops 400 low-cost housing unit per year, making it one of the largest housing providers in the country. The company conducts extensive testing to ensure that its technology provides the best service with greater emphasis on customer safety and satisfaction (Toro-Jarrin et al. 2016). The company utilizes the mass media and other channels, including billboards, to market its services to the market.

The company enjoys the availability of both capital resources and human resource. Its ability to win the heart of middle income and low-income families provide it with a large market base hence more income from the sale of housing units. Also, the company has the capacity to the employed both skilled and semi-skilled employer to assist in daily operations.

Eco save construction company management focuses on delivering quality service to its customers by providing affordable and stylish housing units. They aim to integrate the sustainability aspect in providing housing solution to many people who have no access to housing facility due to the cost.

Eco save company maintains a direct relationship with the clients by offering services that are geared towards the needs of their customers' company provides a proper system of feedback through customer call desk and a customer complaint desk in which customers can report their dissatisfactions and other complaints.

The company uses its vast connection with a primary housing provider in the world to create a distribution channel and to market (Kalluri 2014). Its technologies also use major advertisement channels and media to reach potential customers in major cities and towns.

The company has focused on capitalizing on the local domestic market. The most critical cost incurred by the company is marketing cost to sensitize the market on the availability of the new construction technology. Eco save technology is a new technology which is competing with conventional construction technology. The high cost of the advertisement has reduced the company's revenue.

Revenue stream provides the source that brings revenue to the company. The main source of revenue in an eco-save construction company is the sale of the completed housing units to the clients. Housing repair and maintenance also contributed significantly to the company' revenue base. Eco save company can increase its revenue and generate more profit by focusing on market gap created between the middle low-income individuals and the conventional housing companies which focuses on high-income earners. The company should focus on advertising its services through an online platform to tap into the vast market. It can also provide value added to the customers by integrating housing within a natural ecosystem by developing green housing.

References

Abuzeinab, A., and Arif, M., 2013. Business model reconfiguration in green construction: A theoretical perspective.

Coes, D.H., 2014. Critically assessing the strengths and limitations of the Business Model Canvas (Master's thesis, University of Twente).

Euchner, J., 2016. Business Model Innovation. Research Technology Management, 59(3), pp.10-11.

Kalluri, V., and Kodali, R., 2014. Analysis of new product development research: 1998-2009. Benchmarking: An International Journal, 21(4), pp.527-618.

Toro-Jarrin, M.A., Ponce-Jaramillo, I.E., and Guemes-Castorena, D., 2016. Methodology for the building process integration of Business Model Canvas and Technological Roadmap. Technological Forecasting and Social Change, 110, pp.213-225.

Thompson, A., 2005. Entrepreneurship and Business Innovation: The Art of successful business start-ups and business planning. Retrieved July 15, p.2012