Meeting Special Needs of Deaf Customers: Leveraging Digital Tools - Essay Sample

Introduction

While all customers are an essential component of an organization that wishes to excel amid huge competitors, some companies have been unable to meet the customer needs of people with special needs (Blakeman, 2018). Particularly, meeting the needs of deaf customers who are unable to hear and understand the information relayed through word of mouth or audio systems has been a daunting task for many companies. Our goals are to use the digital tools that are aligned with the communication strategy of the organization to meet the customer needs and requirements of the people with hearing impairment. This will be a crucial step in treating and valuing deaf customers like other regular customers.

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Background

Because people with impairments utilize a combination of sign language and amplification to comprehend the spoken information, our organizational strategy is to use the sound-enhancement systems and electronic mail during company discussions, and meetings have played a crucial role in facilitating communication and undemanding. The primary target audience for this project are customers with hearing impairment and intends to facilitate their communication and understanding of satisfaction.

Message

Sony Company has innovated a new communication strategy line that will help customers or consumers with hearing impairments to access the information about our services more appropriately, and even make their orders or purchases through the same system. Our platform takes into account the needs of the customers with hearing impairments. It allows them to download it, install and sign up into Frequency Modulation systems, which is an assistive listening device that has been synchronized into our website. Our target audience has found it easy to install, reliable, and entirely inexpensive to operate the system.

The use of the online platform will be crucial for the implementation of this project. Our current business strategy involves the utilization of the internet channel to facilitate communication between the company's stakeholders and the customers. Our objective will, therefore, to increase the online presence of the people with hearing impairments so that they can be able to purchase, enquire, or log complaints about the various product.

Metrics

Evaluation of the project's impact is critical. Because our project aims at integrating a unique type of communication platform for people with hearing impairment, online questionnaires will be used to measure its effectiveness both quantitatively and qualitatively. The questionnaire will allow the customers and about an overall perception of the new strategy. The qualitative elements will be evaluated through the assessment of the responses and views regarding the same, while the quantitative elements will be measured through an increase in the number of customers accessing the products and services. Additionally, the level of understanding of the staff to use these platforms will also be a critical part of the assessment.

Resources

Effective implementation of the proposed communication strategy will be made possible through the utilization of the appropriate resources. The use of Information Technology (IT) experts and online marketing team will make this possible. Additionally, computing staff, networks, computing laboratories, and online databases will be valuable in enhancing effective implementation. The entire process will cost the company $30,000 and which will cater for the establishment of the new platform for communication.

Timeline

This project will be implemented in 3 months. This timeline is justifiable by the fact that the company will get adequate time to introduce, test, and receive feedback from the customers about their overall perceptions.

Annotated Bibliography

Blakeman, R. (2018). Integrated marketing communication: creative strategy from idea to implementation. Rowman & Littlefield.

This source discusses about the role of effective communication strategies within organizations. The source recognises that integrated communication channels are critical in ensuring that the communication objectives as well as the customers' needs are met.

Cardon, P. W. (2018). Business Communication: Developing Leaders for a Networked World (3e). McGraw-Hill.

This source is crucial in providing information about how business leaders can develop effective leadership abilities.

Collison, G., Elbaum, B., Haavind, S., & Tinker, R. (2001). Effective strategies for moderators. Quarterly Review of Distance Education, 2(4), 397-401.

This paper provides information about the effective approaches for the moderators. It highlights the importance of online channels in achieving the needs of the clients in an organizational setting.

Ibach, H. (2009). How to write an inspired creative brief. Universe

This book offers a comprehensive guidelines about the writing process a creative brief. It highlights the needs to develop a creative brief that not only achieves the objectives of the company but also its own objectives when presented.