Marketing Management Strategies of Jagerbull Paper Example

Marketing strategy is not static and therefore it is important for every business organization to have a marketing strategy for each product. The aim of this report is to develop a marketing strategy for Jagerbull, products. Jagerbull is an energy product which is produced and sold by two companies in partnership namely Red Bull GmbH and Mast-Jagermeister SE. This is one of the common energy drinks in the Globe which is produced and distributed as an energy drink to solve mental problems and also to save the body from weariness that comes after work (Aaker & McLoughlin, 2010). This product provides the body with a high level of energy to ensure that they can go on with their work as usual. Across the Globe, there are different people who prefer Red Bull to other energy drinks such as Jagerbull and therefore it is essential to determine marketing strategies for Jagerbull products that it can use to compete with others. To increase the market of this product, it is essential to increase its quality, packaging and brand awareness to increase its customer loyalty and satisfaction. At the same time, the partnership business needs to ensure that the product has a very good package and labeling which is an indication of high quality to customers.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

This can be done by ensuring that it has a strong brand name to show the value of the drink. This will ensure that customers do not switch to competitors but attract customers of others. It is also essential to reduce the price of this product to make it more price sensitive. The product package should have very nice readings and images which can easily be used by different people to identify it. The energy level should also be increased by adding caffeine to ensure that consumers get high energy level within one kick. It is also necessary to pack jagerbull in different quantities such as 250ml cans or 350 ml cans at an affordable price. In addition, there is a need to sell jagerbull products through distribution channels as it is a significant tool that this business can use to reach more customers. The products should be sold in the supermarkets, petrol stations, and retail shops where customers can easily access them. Because Jagerbull is a utility drink, it is bought occasionally by customers, therefore they are rarely bought from the supermarket but instead of the Petrol station or other off-license retailers (Lantos, 2011). It usually sells its products in the global market where it can sell many cans due to a wider market base. This is because it has a wider distribution network which makes it reach many customers in the global market.

Necessarily, Jagerbull should be located in various locations and even online in various quantities making customers be in a position to find it easily. It is also necessary to sell it in nightclubs and bars because people like mixing it with other hot drinks such as alcohol so that it can have the additional flavor or to stay up late or to be with friends in the party for a long time. In the supermarket of retail shops, it is arranged alongside other products so that customers have a right to choose the product of their choice. I believe that these marketing strategies will ensure that Jagerbull attracts many customers and also open to a wider global market for many people. For this business to increase its products awareness and product positioning, it is essential to use various promotional strategies such as offering free samples to people at no cost. It also advertises its products by publishing it in the local newspapers where many people can hear about it (Segrave & Merhout, 2011). Being an energy drink, its main customer target is sports people and therefore the manager should ensure that he organizes many sporting activities and sometimes sponsors such events in order to give it an opportunity to meet many young people who would buy the product. The events which it usually organizes include mountain climbing, skating, and windsurfing. At the same time, it sponsors sporting events such as athletes and celebrities which are mostly preferred by young people. Furthermore, should have a house of arts in which artists are given the opportunity to display their arts for a period not less than three months.

There is also TV on laptops, mobile and tablets which airs different music festivals and videos. To further increase the sales volume, the manager needs to create its own merchandise stores online and magazines meant for best sportsmen performers (Pride & O'Ferrell, 2006). The purpose of all these activities is to ensure that customer remember their brand throughout the year when they have a look at an energy drink. As a result, it increases product awareness and customer base. In this report, different marketing strategies are looked at if they are based on marketing principles such as acknowledgment of customer wants, be the market leader, effective communication with the customers and fulfilling customer's demands (Yen & Yan, 2014).

Marketing Strategy

Marketing strategy is a step which the company makes to focus its limited resources on the available opportunities that can make it enhance sales volume and meet viable competitive advantage. Marketing strategies should be based on customer satisfaction as this is the main aim of any business organization. It is necessary to be a mix of product development, product promotion, pricing, distribution, relationship management and other important elements that can increase customer satisfaction (Dahlen & Smith, 2010). Through marketing strategy, it is easy to determine the selection of the target market segment, positioning, marketing mix and distribution of scares resources. It is vital when it is made to be part of an integral component of the company strategy describing the extent to which the company will be in a position to engage customers, investors and competitors in the market. Marketing is a very important element of the business that increases the organization success because it is a process that makes people know the product offered for sale and the necessary steps that the company make to persuade them to buy the products.

Jagerbull needs to employ far-reaching marketing and branding and people are required to refer to Jagerbull branding as an anti-brand strategy. This is because Jagerbull needs to use unique methods of marketing which other competitors do not know in order to attract more customers. It needs to use a buzz marketing strategy as most people call it. It should develop its brand image when it is offering its drinks to young people who adventures for activities such as sports.

For Jagerbull to develop its brand image, it should employ different marketing strategies which are capable of making its brand visible and recognizable to different people across the Globe (Lee, 2001). This product is expected to be promoted to people in the generation Y and therefore it should use people such as students as its brand manager to promote the product by stimulating college and university students to form parties and sporting activities where Jagerbull are distributed and sold. This marketing strategy is called viral marketing where this company makes use of young people to popularize its products without using influential communications. In the process, Jagerbull can easily become a market leader through the use of a viral marketing strategy that can make it gain a more than 70% market share.

Marketing Mix

Jagerbull should also employ marketing mix to market its products. It composed of 4ps which include product, price, place, and promotion (Colborn, 2006). The success of any business depends on 4ps as they control business performance such as profitability, growth in sales revenues and production capacity. To ensure that Jagerbull attracts many customers, it is also expected to include other additional 3Ps.

Product: Jagerbull needs to have a strong brand name which shows the value of the drink. The product should be of high quality and more than 60 percent of the young people should recognize it as a very good product (Fitzgerald & Carbaugh, 2014). Most people should prefer the product to other substitute products and this requires the strengthening of its image. Jagerbull must have a very good package and labeling which is an indication of high quality. The product package must have very nice readings and images which can easily be used by different people to identify it. It must also have a sweet drink with caffeine additive which should be added to ensure that consumers get high energy level within one kick. Necessarily it can be bought in either 250ml cans or 350 ml cans at an affordable price. It must have caffeine, taurine, and other substances that increase its flavor and energy level so that it becomes different from other products.

Place: Jagerbull should be offered for sale through the distribution channels which is a very significant tool that can be used to reach customers. The products need to be sold in the supermarkets, petrol stations, and retail shops. Because Jagerbull is a utility drink, it is bought occasionally by customers, therefore they are rarely bought from the supermarket but instead of the Petrol station or other off-license retailers (Lantos, 2011). It should, therefore, be sold in the global market where there are many customers for it. This is because it has a wider distribution network which makes it reach many customers in the global market.

Jagerbull needs to be found in various locations and it also online in different quantities making customers be in a position to find it easily. It can also be sold in nightclubs and bars because people like mixing it with other hot drinks such as alcohol so that it can have the additional flavor or to stay up late or to be with friends in the party for a long time. In the supermarket of retail shops, it should be arranged alongside other products so that customers have a right to choose the product of their choice.

Price: Price is the amount of money that a customer pays to get a product. It is a very important factor that affects company performance (Parrett, 2017). It is possible to offer the same product different prices in different regions or countries and this results from local environmental factors prevailing in different regions. The retail price is sometimes different from penetrating price. To ensure that Jagerbull attracts many customers, it must have a competitive price that can make it be attractive to many customers. Although it must be inclusive of cost, the profit margin must be added in order to gain from it.

Promotion: For this company to increase its products awareness and product positioning, it should use various promotional strategies such as offering free samples to people at no cost. It must also advertise its products by publishing it in the local newspapers where many people can hear about it (Segrave & Merhout, 2011). Being an energy drink, its main customer target is sports people and because it has a tagline of Jagerbull gives you wings, it organizes many sporting activities and sometimes sponsors such events in order to give it an opportunity to meet many young people. The events which it usually organizes include mountain climbing, skating, and windsurfing. It applies the formula such as Jagerbull Stratos and others. At the same time, it should sponsor sporting events such as athletes and celebrities which are mostly preferred by young people. Furthermore, it should develop Jagerbull house of arts in which artists are given the opportunity to display their arts for a period not less than three months. There is also TV on laptops, mobile and tablets which airs different music festivals and videos. In addition, Jagerbull must own merchand...