Kia Official Big Game Commercial - Report Sample

Introduction

The advertisement’s title is Tough Never Quits. The title communicates a message of working hard and never giving up despite any challenges. Josh Jacobs is presented throughout the entire video, giving advice and inspiration to his younger self. His message on one not giving up despite their current struggles or situation is clear. The advertisement starts with a statement, “sometimes I wonder what I’d tell my younger self if I ever saw him, I’d tell him ‘Josh, it’s going to be hard growing up homeless, but you’ve got to believe in yourself. You’re tougher than the world around you.” While advising his younger self, Jacob drives Kia’s brand, the Seltos.

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Message of Hope

In the first message, Jacob hints out that he grew homeless and that life was tough. However, he works hard to become one of the most successful athletes. The advertisement sells a message of hope to its viewers, in the sense that they can achieve success despite the situation one is currently facing. Given that Jacob was once homeless and achieved success in the big game, one can work from a disadvantaged situation and rise to success. The advertisement sells hope to its viewers, which is a message that relates to almost all people. In most cases, one needs to hear that circumstances will change. Such messages are received positively by people, mostly because they are in or have been in a problematic situation that challenged them. There are many sources of stress in life, including a lack of enough finance, social and psychological problems, health, and job issues. Therefore, a message of hope sells to many since it gets the full attention of the people.

Jacob says that to achieve success, one must work hard and be tougher than the daily challenges. In most cases, people are faced with different challenges, and at times feel like giving up. Everyone has reached the verge of giving up once or several times. People positively receive the message that hard work eventually leads to success. Most people who work hard to achieve success will identify with the advertisement. As the advertisement starts, the young Jacob runs through his neighborhood, which seems to be a training session. Also, as he gets out of the Selto, he is headed to a game. Therefore, for Jacob to have achieved great success in the big game, he had to undergo rigorous training. People work daily to achieve set goals, and a message that one day they will achieve success can sell to most.

Resilience Hard Work

The advertisement starts with the young Jacob running through a neighborhood that suggests the poor or middle-class population. Therefore, he grew up in a poor neighborhood, and through resilience hard work, he achieved success. the posh Selto driving through the poor neighborhood where Jacob grew up shows the difference he has made in life. Such images in the video encourage viewers that one can achieve whatever they set their minds to achieve. The difference gives the viewers a feeling of encouragement and positivity. Such positive messages attract people since the world is full of struggles and challenges.

The advertisement sells a story of success. Jacob is a renowned athlete in the big game. He has had to live a hard life and work extra hard to achieve success. As the advert ends, he is ushered into the big game with loud cheers. The video creators associate the Selto to success, meaning that the vehicle is excellent in all aspects. According to the video, the Selto model is indirectly presented as a perfect car, just like Jacob’s success. Most people are excited while associated with success. Therefore, presenting the Selto model as a success would make people want to buy it for the association.

Jacob’s voice in the video is calm, yet commanding. The voice, combined with his facial expression, raise emotions such as joy, excitement, and interest. The music that plays in the background also raises an exciting feeling. Given the emotions the advertising raises, the video is exciting and pleasing to watch. A viewer can then associate the emotions of owning the Selto, model. The background music ends with the cheers as Jacob gets into the big game. The cheers raise the feeling of emotions and the joy of accomplishment. One can associate the joy of success after a long journey of struggles and success.

Conclusion

The ad campaign is successful. The story sold relates to most people in many ways. The inspiration and encouragement story told catches the interest of most people. With interest, they will watch the video attentively, and in the process, see the Selto model. Associating the vehicle with success will make potential buyers believe it is perfect in all means. The advert is a creative product that will successfully boost the sales of Kia’s Selto model.