Internet Marketing: Tools, Benefits & Impact - Essay Sample

Introduction

Internet marketing is the process or the use of the internet to market goods and services. A company is capable of employing various tools and do whatever it takes to sell the goods and services. Tools which a business can use to sell their products include blogging, direct marketing, and even content marketing. Internet marketing has gained a lot of applause and recognition from many people, ( Bognar, Puljic, & Kadezabek, 2019). This marketing platform is known in having widespread accessibility of the marketing strategy, whereby it is accessed with a wide range of people. Businesses create pages in the internet in which they market their products. Others use social media platforms like Facebook to sell their products. This process of online marketing has a lot of advantages. To begin with;

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Ease of Personalization

In this case, the marketing of goods online enables a business to improve marketing strategies as well as advertising techniques. To fit with the trend if their target audience. Through the internet, the companies can also do personalization in terms of communication, which are done between the customers and the involved firm,( Denic, Petkovic, Vujovic, Spasic, & Vujicic,2018). By so doing, someone is now guaranteed that the service will reach them in time. To add on, this service strengthens the companies' brand.

Online/Internet Marketing Offers Twenty-Four-Hour Marketing Services

Online services are carried out during day and night and in twenty-four hours. This marketing strategy has no off times nor limitations on when to market and when not to. A business can post anything online at any given time. Besides, the company has nothing to worry about since it can solve the cases of store hours and staff wages. To add on, the time variations from different parts of the world do not affect the effectiveness of the marketing process. Someone can buy goods from wherever he/she comes from irrespective of his/her time zone.

Social Media Platforms

In today's marketing and advertising, social media platforms play a very crucial role. It persuades a lot of people to buy goods and services even to the ones who had never been with such products again. this is because people will always look at the comments made by before. Through this means, a company gets new customers through the use of the ones who have ever had a taste of the product there before,( Ekanem, 2016). If the product is being criticized, then anew buyer will not have to tolerate it an definitely h will have to opt not to buy the product.

Global Reach

This means that, since the social media platforms and the use of the internet, a large group of people is reached, an advert that is made online is aimed to reach a large group of people not only within the country but worldwide. This process provides a company with an extensive base of customers who have to consume the products. With the use of the internet, all group of businesses may they be small or big firms or companies, they all have equal advantages of advertising and selling of products worldwide,( Haryani, Motwani, & Sabharwal, 2015). This now concludes that the more significant number of users /customers visiting the page, the more significant the number of customers.

Online Marketing Is of Low Cost

When the term business is altered, what comes into the mind being the first is the cost. The price must be considered in anything that is dealing with the company. A business enterprise can avoid the high loss of marketing that is associated with the traditional method of marketing. This can be achieved through accepting and making use of the internet, which is faster and of less cost. When it comes to advertising, internet marketing and advertising in cheaper than the use of radio and television and the creation of billboards.

Build Lasting Relationships

When you advertise something that is appealing to the eyes of the customers, the customers will have to look for you. With the use of the internet, suppliers can access the internet and find prospective buyers. When he gets a potential buyer. He can contact him/her through the email and create a relationship, (Sahu, 2017). This means of marketing can be used by the businesses to update the customers about anything new that id was happening or going to happen. Even after the sales are made, the company can keep the relationship and continue communicating with the customers.

Conclusion

In conclusion, online marketing contains a lot of advantages that are inexhaustible. Online marketing reduces the cost, which was used in traditional means of advertisement, which can later be used to develop the business. Furthermore, the company can expand its boundaries whereby it can sell its product abroad, which intern may lead to the business branching to those areas.

References

Bognar, Z. B., Puljic, N. P., & Kadezabek, D. (2019). IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR. In Economic and Social Development (Book of Proceedings), 42nd International Scientific Conference on Economic and Social Development (p. 301).

Denic, N., Petkovic, D., Vujovic, V., Spasic, B., & Vujicic, I. (2018). A survey of internet marketing by small and medium-sized enterprises for placing wine on the market. Physica A: Statistical Mechanics and its Applications, 506, 718-727.

Ekanem, A. (2016). The A to Z of Internet Marketing. Anthony Ekanem.

Haryani, S., Motwani, B., & Sabharwal, S. (2015). Factors Affecting the Consumers Attitude towards Internet Induced Viral Marketing Techniques. Arabian J Bus Manag Review, 5(134), 2.

Sahu, H. (2017). An Analysis on Relevance of Internet as a Marketing Tool for the Promotion of Goods and Services in India. Asian Journal of Management, 8(4), 943-950.