Go Green Drains Launch Report

Introduction

A Go Green Drain is a newly improved type of P-Trap which provides excellent drainage to the plumbing system under the bathroom sinks. It has an integrated brush fixed within it to help in stopping the small pieces of clogs from moving further into the pipe and causing irreversible clogs. Due to the presence of this brush, the Go Green Drains makes it easier to remove all clogs without necessarily dismantling the whole pipe. The Drains have caps which are simply unscrewed to remove the brush after which the clogs and small objects can be easily dislodged. The Go Green Drain works much better than the normal drains in the market.

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The Go Green Drain is surely the plumbing solution to various home necessities. The product is so much different from the normal drains, having very distinctive features and incredible benefits. The following are the competitive advantages of the newly introduced Go Green Drains: First, they have immeasurable abilities to remove the toughest clogs very easily than the normal drains. In addition to that, the Go Green Drains ensures the water system remains clean and safe all day long. It helps in removing all kinds of objects and stuff which may clog the pipes, with this drain, one need not have the plumber around to fix his pipe, anyone can easily do so by simply screwing or unscrewing the caps. Moreover, the Go Green Drains greatly reduces the cost of plumbing for installation and removal.

The Go Green Drains are now available for buying at the Home Wells stores as well as online on the Amazon. The sales progress and demands will be easily gauged through the use of the official Home Wells Instagram account: https://www.amazon.com. Home Wells stores are strategically situated, having a broad market capacity with customers who are especially willing and able to purchase the newly improved Go Green Drains. The sales are therefore expected to rise quickly over a very short period. The online marketing has ever been a successful avenue for selling Home Wells stores' products for the past eight years. Therefore, the customers of Home Wells stores will automatically catch up with the supply of this prolific product.

The Home Wells stores have a well-designed inventory management system which will ensure proper recording and reporting the demand and supply of the Go Green Drain units. Home Wells stores will apply the database programs including the Microsoft Access for tracking and reporting the sales and purchases of the Go Green Drain products. The Microsoft Access is capable and able to handle all the various forms of product codes. Apart from the Microsoft Access, the store's management shall also use the printed inventory cards as backups. The inventory cards shall contain the cost of each Go Green Drain, the starting stock, name of the supplier, and the product description. Moreover, the tracking system of the Home Wells Stores has very prominent and robust database storage and retrieval systems which works very efficiently and effectively. Through the software systems, reports shall readily be generated and analyzed to see the progress of the sales of the Go Green Drain product units.

By using the inventory cards, the following tracking and reporting activities shall be carried out: New products are assigned peculiar inventory codes, and their descriptions are made concerning the purchasing costs, the selling price, and the starting stock quantity. When any single item is sold out to a customer, the inventory code is engraved onto its sales ticket which is later used at the close of the day for updating the inventory.

To keep abreast with the current amounts of inventory, the following tracking and reporting activities and devices shall be used: merchandise coding and pricing systems, sales tickets, and daily posting. The daily receipts and sales shall be fed into computer printouts which they shall then be input into the computer either weekly, fortnightly, or monthly basis. The inventory shall be updated and the inventory printouts for the succeeding month be generated. The proper tracking and reporting of inventory shall ensure an improvement in the store's sales quantity and profitability of the new product.

The management of Go Green Drains inventory is also done through physical counting of the drains units. Before the physical counting is done, a list from the inventory is updated appropriately. In the list, the following details are analyzed, the cost of each item, recorded inventory quantity, and the code of each item. Also considered during this physical counting exercise is the space for a total value of the item in the stock as well as the counter space. The value of items is then calculated by getting the product of the actual count and the cost of each item. The total quantity of all items represents the value of the inventory. The computer software does this activity in a much simpler and easier way, determining both the values of recorded and the actual inventories. By comparing the recorded value of inventories and the actual value, it is easy to determine any disappearance or theft of the product units. Therefore, the Go Green Drain product units are well managed while entering, within, and while leaving the store for sale.

Online inventory management, on the other hand, is carried out through various methods such as the direct mail tracking. Mail tracking is done during the time when the prospective social media users visit Home Wells Store's website to obtain information on the product. Tracking through emails is done by assigning the designated domains to each online guest using log files. The domain contains many different landing sites for better and more accurate results. From the inventory management reports, the following is the analysis of the sales data for the Go Green Drain product units delivered to Home Wells Stores in March 2018.

Go Green Drains were first delivered to Home Wells Stores on March 3, 2018, after a one-month vigorous advertisement. The number of units delivered was 5,600 out of which 2,016 units (36%) were sold by May 25, 2018. Each unit costs $ 64. The sale, however, is expected to highly increase due to the higher demand observed across the global market. The online marketing is the leading avenue through which most of the Go Green Drain product units were sold. With the continuous improvement in advertisement and knowledge of its benefits, consumers are more likely to increase tremendously over time. The following is the diagrammatic representation of monthly sales for the Go Green Drain product units.

The sales of Go Green Drain product units increased steadily in the first three months. The trend shows that the sales of this product will continue to rise in the future due to the increased product awareness campaign which the Home Wells Store has started on the various social media platforms such as radio, televisions, Facebook, Twitter, and street awareness campaigns.

Conclusion

With the increased sales, the Go Green Drains will tremendously increase the profits of the Home Wells Store. The high sale of this new product is as a result of active advertisement made by the marketing unit of the Store. The more advertisement programs currently running across the social media platforms is a guarantee of the bright future of the Go Green Drain products to the profitability of the Home Wells Stores. Hence, the investment in this product should be increased.

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