Paper Example on Marketing Campaign: Financial Solutions for All

Mission statement

we are meant to offer advanced financial solutions that are not only unique to our customers but also sensitive to the needy in society. We serve customers with diverse needs while creating a portfolio of a strong brand. In serving our customer, we also take responsibility for safeguarding those that are less fortunate, while providing financial safety to social issues. We focus on customer convenience on whatever financial journey they would wish to take. On the second mission, we ensure that we solve our client's diverse needs through creating accountability, ensuring ethics, trustworthy and fostering passion. The focus and responsibility of the Wells Fargo brands are to serve the global society with responsibility and sustainability. We offer tailor-made financial solutions to clients while increasing focus on financial security.

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Slogan

We guarantee you the premium level of financial satisfaction and security.

Adjectives

1. Philanthropic: We dedicate our time to professionally serve our clients and our customers to the best of our abilities.

2. Enterprising: We invent better ways to serve our clients satisfactorily; we give our customers the best of the financial returns experience. Exceptional service is our priority.

3. Passionate: We take passion and love in ensuring that our clients and customers are served to their satisfaction.

4. Altruistic. We take pride in the financial success of people especially our esteemed customers.

Profile/ Brand Persona

A middle-aged male person. He is not very old to sit by the fireplace and also not very young to draw tattoos on his back. He is mostly focused on giving back to society after achieving all the financial benefits that he could for his family. He would rather serve a stranger at need than serve a family member who needs luxury. He joins a lot of philanthropic organizations that serve the community. More interesting he takes part in community services meant to better financial decisions. He acknowledges that finances are among the important parts of humans. He takes great happiness in providing services that comfort others. He is concerned about the safety and so prefers taking financial correctness to others. He might look pretentious and only wants social media approval by today's standards and critics, but he is a genuine person who truly cares. He not only cares for the people but also for the future generations and how they will benefit from this economy. It might look boring for a person of his age who should be enjoying his fortunes by traveling all over the world but dedicates his time to serve humanity. He owns the heart of gold that means well for the current and future generations.

Talk like that person talks I am not growing young anymore. Each day as I grow old I think of ways that I could serve my community. When I was young and ambitious the community that I now seek to serve sacrificed a lot for my sake. The correct financial decisions that I mostly made were lessons learned from my immediate community. While I was a young person, I always wanted to have a fancy life for myself. However, as I grew into adulthood I learned that there is no need of staying a happy life while others do not get a little of the happy life that I have. Great happiness comes from service to humanity. It does not matter the way I provide it. If anyone gets financial success, that is happiness for me. If there is financial security for another decade and the next generation has something to smile about, that is something I would be proud of. Most people of my generation take vacations with their families. They travel from place to place and find happiness, but I would rather find happiness in serving humanity.