GIS in The Automotive Industry - Essay Sample

Introduction

A geographic information system (GIS) is a structure or system designed for gathering, storing, manipulating, analyzing, managing, and presenting spatial data. In the overview of the geographic information system, it started in the 1960s as early concepts of computational and quantitative geographic structures and has evolved from just an idea to a science creating a powerful platform for understanding and planning the world (Esri, 2019). The geographical information system is rooted in the science of geography since it integrates a collection of geographic data by analyzing spatial locations and organizing layers of information into visuals with the use of 3D scenes and maps. With such unique capability, the geographic information systems reveal broad and deep insights into spatial data (such as patterns, relationships, and situations) which assist user into making informed decisions. As a result of the link between GIS and other information systems, it makes GIS have a wide range of application in numerous fields such as the automotive industry.

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According to Chang (2016), GIS is combined with five major components that define its activities and operations: hardware, software, human, methods, and data. Since GIS stores information concerning the world as a set of thematic layers that could be linked together through geographical features, it works by applying geographic science with tools for collaboration and understating as people reach a common goal which is to attain actionable intelligence from every type of data presented. Different organizations are utilizing GIS to formulates maps that communicate, perform analysis practices, share information, as well as solving complex problems all over the world, additionally, the geographic information system is assisting in identifying issues, monitoring change, managing and responding to events, performing forecasts, setting priorities, and understanding trends.

The GIS and Spatial Software

However, in the utilization of spatial software and the geographic information system, they play a significant role in providing information. In the usage of the software, it accumulates the use of lightweight computer programs which are a special breed as they are map-centric and spatially aware. Through the use of such mobile applications (such as ArcGIS apps), they create exciting and geographical information that can reach different audiences. Thus, describing how GIS and spatial software provide fundamental details. On the other hand, these applications are used in the GIS field as they can capture geotagged images that can b be used in the future and access enterprise information of the user's location increasing the knowledge and awareness. Navigation is among the significant uses of the application which also defines how GIS and spatial software are information analysis tools.

Use of GIS In the Automotive Industry

The transportation industry is among the significant fields assuming the use of geographic information along with other information technology systems. The geographic information system is used in the automotive industry through the diverse ways that not only promote the efficiency in transportation but also foster maximum productivity made possible through spatial analytics. With the automation of various automotive, GIS is delivering remarkable uses since it is evident that the industrialization of automobiles is a dream come true (Chen, Tan, Claramunt, & Ray, 2011). Additionally, GIS has been used to assess the market and locate new ventures in the transportation industry. For instance, it helps in creating the understanding the "where" information in the automotive industry. In most of the cases, automobile car dealers need to understand the overall customer preferences and deliver the services as the consumers want and need. A good example is the "General Motors" automotive company. General Motors, a global automotive manufacturer puts its information to work to understand the competitive landscape. Through the use of spatial analytics, according to Bruce Wong (GM manager), General Motors is realizing its vision since they take a customer focus by considering the location of the customers, preferences, and building a proper GIS-enabled data to seek location site that allows the dealers to understand the customers and the market as well (Esri, 2019). Thus, pointing on several uses of GIS in the transportation industry.

Moreover, they are more uses of GIS in the automotive field in numerous ways. For example, the Society of Motor Manufacturers and Traders (SMMT) has integrated information by integrating the GIS with existing systems to analyses the trends and use the predictive analytics with the aim to achieve maximum productivity. The occurrence revolves around the increase in sales by improving the performance of sales, locating new sites, and knowing the customers (Esri, 2019).

Use of GIS Tool by IT Professionals

Information Technology professionals might use GIS tools within their career to gain a competitive advantage in various ways. For example, IT professionals can merge their current or prior information technology systems, databases, and other involved systems, with the different GIS software and applications which is significant in helping them visualize accurate data. Also, merging or integrating these systems will aid in analyzing the present information and trends within the information technology field. Through this, it assists in providing predictive analytics which could be used in improving the performance thus delivering a tremendous competitive advantage.

Conclusion

In summary of acquired knowledge, geographic information systems are delivering a dominant role in the information technology field. Currently, information technology is evolving along with other related areas such as the automotive industry. Therefore, with the various integration and use of geographic information systems, there is more and broad advancement that earlier. Also, GIS is not only expanding the transportation industry but also improving the quality of products delivered along with the services involved (Chen et al., 2011).

References

Chang, K. T. (2016). Geographic information system. International Encyclopedia of Geography: People, the Earth, Environment, and Technology: People, the Earth, Environment and Technology, 1-9.

Chen, S., Tan, J., Claramunt, C., & Ray, C. (2011). Multi-scale and multi-modal GIS-T data model. Journal of Transport Geography, 19(1), 147-161. Doi.10.1016/j.jtrangeo.2009.09.006

Esri. (2019). What is GIS? | Geographic Information System Mapping Technology. Retrieved from: https://www.esri.com/en-us/home