Free Report Sample on Mobile Internet

Introduction

In recent years, the development of mobile Internet has been on a growth trend, affecting all aspects of human lives, including work, life, travel, social interaction, etc., which have had a very profound impact. The rapid development of the mobile Internet is determined by three factors: the popularization of smart terminals, the rapid development of wireless networks, and mature mobile development technologies (Tudor et al. 990). Mobile applications provide a better user experience. This work aims to highlight the importance of airline apps on travel, exploring how the industry has evolved through time and how the internet has changed increased the efficiency of travel. The trend of smartphone apps is transforming the global aviation industry and is becoming an important travel tool for global airline passengers. Many airlines have launched their mobile apps and expanded to mobile direct selling platforms that integrate a variety of customers including iPad clients, mobile websites, and WeChat public platform accounts. Airline apps provide such services as ticket booking, mobile check-in and boarding passes. Airline Apps allow efficient communication between airline companies and passengers, thus improving the convenience of services by directly facing consumers and equally improving sales efficiency.

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Previous Approaches

In the early twentieth century, when the first travel by plane began, access to this form of transportation was quite restricted. However, globalization, the popularization of facilities, security, increased competition, and the expansion of data transmission over the internet represent key aspects that have had a great influence on the democratization of aviation. Currently, according to the International Civil Aviation Organization (ICAO), commercial aviation can transport around 3.5 billion people per year, that is, almost half of the world population (Hardeman 302).

The beginning of the use of information technology (IT) in tourism started in the 60s and gradually evolved with more modern systems that were allowing customers to access information in a simplified way (Tudor et al. 986). In this new relationship between the consumer and the travel agency, the internet has become indispensable. Currently, the influence of IT resources for tourism is irreversible (Tudor et al. 987), since there is a decrease in the use of human resources, and the information is disseminated instantly. Before the explosion of the internet, the purchase of air tickets was only possible through the physical stores of the airlines or a few travel agencies that had the necessary systems for this purpose. Ticket agents have a large number of customer resources in their hands, and airlines even have to give agents preferential policies, especially for some large corporate customers which generate problems (Chen et al. 202). After the substantial growth in the use of the internet, electronic commerce, in general, became more popular, and air tickets were no exception. Today it is possible to buy an airline ticket to anywhere in the world, just by having a credit card in hand, a computer or a smartphone connected to the internet.

New Findings

Currently, e-commerce continues to grow influenced by technologies associated with the internet. Consequently, airlines have tried to take various measures to reduce costs and increase revenue (Choi et al. 132). Through mobile internet popularization, airline apps have increasingly become an important means of improving direct sales and services for airlines around the world. However, in the face of the prevailing online travel agent and third-party software service platform terminal channel competition in the market, the services and functions of the airline APPs themself still need to be improved (Eltayeb et al. 279). Improving precision marketing has become the next step for many aviation companies, with existing mobile APPs continually upgraded to provide better services to end consumers through the medium of mobile Internet.

At present, mobile devices are an indispensable tool for travelers. Mobile devices can not only be used for communication, but travelers can also check the required information and data through data and wireless networks (Swamy). In the process of travel, mobile devices are more important, which not only allows passengers to obtain aviation and travel information but also enables them to enjoy flying during the journey.

With the help of technological self-service products and services, some processes and tasks are more convenient and simple, and the satisfaction of passengers used is also higher. Almost all airports are now equipped with airport WIFI for passengers to connect and use (Eltayeb et al. 280). Some airlines even provide network connections during the flight. For example, passengers can use mobile devices to work, play games, and connect while waiting for boarding at the airport. Data or airport wireless network, browse news, hot information, or inquire about the food, drink and entertainment information of tourist destinations, or publish their dynamics on the Internet, etc., making the originally boring waiting time interesting and relaxing, thereby improving passengers’ travel satisfaction.

The mobile performance of airlines improves travel by providing convenient and faster services to customers. Also, these applications greatly improve business efficiency by offering a more timely and accurate collection of information. At the same time, the service level and internal control management level are improved, including the refined management of business personnel, and process supervision and control.

One of the ways through which airline APPs have improved travel is by offering direct sales. In the field of sales and distribution, mobile applications have begun to take effect. Data shows that currently, nearly 58% of airlines worldwide can sell air tickets through the mobile APP, and nearly 30% of them also sell sideline services other than air tickets through this channel (Choi et al. 137). Electronic tickets and computer networks have promoted airlines’ direct sales channels and reduced their reliance on traditional ticket agents. The applications have made it possible to lower air ticket agency fees, pushing for direct sales, and testing the selection of seats. At present, the direct sales channels of domestic airline tickets mainly include official websites, call centers, airline ticket offices directly under the airlines, and mobile clients (Eltayeb et al. 283). With the development of the Internet in recent years, passengers' ticket-buying habits have gradually changed, and airline companies have stepped up direct sales initiatives.

At present, the functions of the airline apps mainly include booking tickets, managing itinerary, flight status queries, check-ins, etc. (Swamy). Real-time mobile applications improve the business of travel, make business processing more convenient and faster, greatly improve business efficiency, and collection of information more timely and accurate (Eltayeb et al. 289). However, the functional interface of each airline APP is slightly different from others. For example, in addition to regular ticket booking, inquiries, and check-in, other Airlines' mobile APPs also have functions such as self-scheduled rescheduling of abnormal flights, membership services for Miles, and airport guides.

Airline mobile apps emphasize that the entire journey of passengers can be completed on the mobile client, including information such as air tickets, transit hotels, car transfers, lounges, weather, etc. They also add value-added services and additional product services, such as support for domestic and international Sales of one-way and round-trip air tickets, support for the purchase of child tickets, vouchers, aviation accident insurance, support for online banking payments, etc.

Conclusion

The literature and observation of market behavior have shown that the use of digital resources, including the internet, has eased travel operations due to the convenience and efficiency provided by airline apps. In the past, air travel was a complicated process with travel agencies offering the purchase of air tickets only through their physical stores. As for the current scenario concerning the use of the internet in the trade of tourism products in general, total dependence on technologies associated with the internet has been identified, as more and more the entire tourism product chain seeks ways to reach more customers and facilitate marketing procedures.

Works Cited

Chen, Yanhong, et al. "The Impact of Online Travel Agencies on Airlines’ Own Online Platform: Evidence from a Quasi-experiment." (2020).
https://aisel.aisnet.org/amcis2020/org_transformation_is/org_transformation_is/16

Choi, Kijung, Ying Wang, and Beverley Sparks. "Travel app users’ continued use intentions: it’sa matter of value and trust." Journal of Travel & Tourism Marketing 36.1 (2019): 131-143.
https://doi.org/10.1080/10548408.2018.1505580

Eltayeb, Nehal. "Assessing the impact of mobile travel applications on tourism industries." International Academic Journal Faculty of Tourism and Hotel Management 3.3 (2017): 278-297. https://journals.ekb.eg/article_95545_6fe771ba403f58a00df2ba4d5c8e0508.pdf

Hardeman, Andreas B. "Sustainable Alternative Air Transport Technologies." Sustainable Aviation. Palgrave Macmillan, Cham, 2020. 277-306.

SensorTower. Top Airline Apps Worldwide for February 2020 by Downloads (2020).
https://sensortower.com/blog/top-airline-apps-worldwide-february-2020

Swamy, R. How Airlines Want to Change Your Flight Experience With Apps (2014). https://gadgets.ndtv.com/apps/features/how-airlines-want-to-change-your-flight-experience-with-apps-552126

Tudor, Irina Valentina, Cristina Popîrlan, and Mircea Ovidiu Mituca. "Smart Travelling or the Impact of IT in Tourism." Journal of Environmental Management & Tourism 11.4 (44) (2020): 985-992. https://doi.org/10.14505//jemt.v11.4(44).24.