Introduction
Amazon is a multinational company based in America that has grown into an influential economic and cultural force in the world (Lang et al., 2012). The success of the company lies not only in its innovative technologies but also in its leaders who are always curious, innovative, and ready to learn to attain the company’s goals and objectives. Amazon’s mission is to serve all consumers through its online and physical stores while focusing on price, selection, and convenience (Lang et al., 2012). Its vision is to be the most customer-centric company that serves all the needs of online buyers (Lang et al., 2012). The core values of the company are customer obsession, ownership, frugality, a bias for action, talent, and innovation (Lang et al., 2012). Therefore, Amazon leaders are not only set to win, but performing their roles and responsibilities also helps them achieve the company’s mission, vision, and values.
Top Leaders in Amazon Company
Jeff Bezos- CEO of Amazon
Jeff Bezos is the founder and CEO of Amazon company, chairman of the Board of Directors and manages the communication between corporate operations and Board of Directors. Also, being the CEO, Bezos drives the management team of Amazon. His responsibility as the chief executive officer of the company is closely tied to the mission, vision, and values of Amazon. He communicates the vision, mission, and values of the company to ensure his team and the board stays on the same track of achieving stipulated objectives (Denning, 2018). Ever since the creation of Amazon, the CEO has stressed on customer value as the primary goal of the company (Denning, 2018). Furthermore, as the CEO of the company, Bezos delegates the daily business operations to his team (Denning, 2018). While doing his job, he thinks long term, acquires new skills and turns the new skills into a business, which upholds Amazon’s core values of ownership, talent, and innovation, respectively (Denning, 2018). He stresses on talent, a bias for action, and frugality as the core values of the company.
Jeffrey Wilke- CEO of Worldwide Consumer
Jeff Wilke is the CEO of Worldwide Consumer in Amazon. He is the second most important person in the company as he oversees Amazon’s global retail business, which is the entry point of most consumers of the company (Amazon, 2019). He oversees Amazon’s retail, technology, and its marketplace across the world. As the CEO of Worldwide Consumer, Wilke’s primary responsibility is to ensure Amazon serves all consumers across the globe, which is in line with one of the company’s core values, customer obsession.
Andrew R. Jassy- CEO of Amazon Web Services
Andrew Jassy is the CEO of Amazon Web Services, a cloud platform that is the most comprehensive and widely adopted in the world (Amazon, 2019). Andrew has led the Amazon Web services since its invention (Amazon, 2019). He manages Amazon’s agile and inventive team that has successfully delivered over 90 cloud application services and infrastructure used by government customers and millions of enterprises and startups (Amazon, 2019). As the mission of the company is to serve all customers through the online and physical stores, Andrew has the responsibility to ensure the massive production of Amazon Web Services on-demand. Furthermore, although he must lead Amazon Web Services, he upholds the core values of the company that constitute innovation, talent, customer obsession, and bias for action. He ensures the innovative team exploits the individual skills and expertise to produce and deliver cloud infrastructure and application services to all consumers.
Jeff Blackburn, Senior Vice President, Worldwide Business Development.
Jeff Blackburn is the senior vice president of Amazon’s worldwide business development (Amazon, 2019). He leads the teams responsible for advertising and content businesses at Amazon, which include Amazon Studios, Amazon Music, Prime Video, Prime Photos, and IMDb (Amazon, 2019). Blackburn also heads Amazon’s investments, strategic business development, and mergers and acquisitions worldwide (Amazon, 2019). Although most of Blackburn’s responsibilities are meant to ensure the sustainability of the company, Blackburn works to ensure the company provides content and advertising businesses to all of its consumers, which is the mission and vision of Amazon (Amazon, 2019).
Brian Olsavsky, Senior Vice President, The Chief Financial Officer
Brian Olsavsky is the senior vice president, the Chief Financial Officer at Amazon (Amazon, 2019). He oversees the financial activities of the company, which include tax, treasury, internal audit, analysis, financial operations, and controllership (Amazon, 2019). Olsavsky focuses on price as one of the critical factors that ensure Amazon serves all consumers. By overseeing the financial activities of the company, the CFO can determine appropriate prices and deals that consumers across the world can afford.
David Zapolsky-Senior Vice President General Counsel and Secretary
Mr. Zapolsky is the senior vice president General Counsel and Secretary at Amazon. He oversees the company’s legal, regulatory, policy, and compliance affairs (Amazon, 2019). Zapolsky puts regulations that ensure that the third-party retailers using their platform do not exploit the consumers but serve them equally.
Shelley L. Reynolds, Vice President, Worldwide Controller
Shelley is the vice president, of Worldwide Controller at Amazon. In her position, she oversees the accounting function at Amazon and leads the team to work in all geographical locations of the company (Amazon, 2019). By leading Amazon’s team working in all geographic areas. Ms. Reynolds ensures that the company serves all consumers across the world through both online and physical stores.
Conclusion
Amazon’s leaders have been at the forefront of attaining the company’s mission, vision, and values. The key executives of the company include Jeff Bezos, the CEO, Jeffrey Wilke, CEO of worldwide consumer, Andrew Jassy, CEO of Amazon Web Services and Jeff Blackburn, Senior Vice President, of business, and corporate development. Other key executives include Shelley Reynold, vice president and worldwide controller, Brian Olsavsky, senior vice president, and chief financial officer, David Zapolsky, senior vice president General Counsel and Secretary. The responsibilities of the key leaders at Amazon tie to the mission and vision of the company that aims at serving all consumers across the world. The duties of the leaders also help uphold the values of the company, which include customer obsession, ownership, frugality, a bias for action, talent, and innovation.
References
Amazon. (2019). About Amazon officers and directors. Amazon. https://ir.aboutamazon.com/officers-and-directors/default.aspx
Denning, S. (2018). The seven things a highly agile CEO does: Jeff Bezos. Forbes. https://www.forbes.com/sites/stevedenning/2018/09/17/the-seven-things-a-highly-agile-ceo-does-jeff-bezos/#789b8e174f09
Lang, S. Tinder, L. Zimmerman, J., & Harrison, J. S. (2012). Amazon.com: Offering everything from A to Z. Robins School of Business. https://robins.richmond.edu/documents/Amazon.pdf
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