Introduction
Fake news has been influential especially considering that it provides a strong influence on the wellbeing of individuals based on the information that is shared. Different strategies are employed in promoting fake news in a way that it is possible to create a highly successful understanding on key changes that need to be considered, in providing a strong focus on the development of key concepts, which define individual wellbeing. The significant use of social media helps transmit fake news to unprecedented levels where it is very difficult to determine on whether the information that is being shared is true or not (Campbell & Martin, 2015).
Social media is the simplest way to share information considering that it is effectively linked across different regions thus helping in developing a strong focus on key processes that define positive emphasis on information that is being shared. Mainstream media has also been considered as an important player in spreading fake news depending on specific concepts, which help outline key measures that promote positive development of information that is shared within the society. The media owners have been using media to spread propaganda. Mainstream media is the most trusted hence it is easier to spread fake news and make it appear like actual information. It is very difficult to determine the validity of information that is being shared (Allcott & Gentzkow, 2017).
The Topics of Focus
Fake news involves an array of information depending on important issues that define positive change within the society. Fake news is mostly associated with politics. Politicians tend to employ different strategies that focus on creating a different understanding of major concepts so that they get leverage in being successful in their political ambitions. Fake news is mainly used in politics to give a particular politician negative reviews so that they can lose support from their constituents. Spreading fake news is very easy considering that they employ key channels of information that provide a strong emphasis on important elements that define their personal development. Fake news is also common in murder cases. Murder is a very sensitive issue thus everyone focus on finding information about the cause of the murder that leads to speculation leading to spread of fake news that might implicate people even though the investigative organs might not have concluded on the matter (Brewer et al., 2013).
What Audiences Are Likely to Believe a Fake News Story?
Individuals who do not have attention to detail are more likely to believe fake news with ease because they are easily influenced by the different perceptions that people have. The older generation who do not understand the existing challenges in information delivery and focus on mainstream media as their source of information, therefore, tend to be likely to fall prey to fake news. These individuals rarely compare new from different outlets because they trust their sources efficiently which they do not associate them with fake news despite being far from the truth (Balmas, M2014).
What Circumstances Would Make a Fake News Story More Believable?
When there is less information regarding a given issue, fake news is likely to be believable because there is no source from which the information can be evaluated thus considered as the true information. Fake news is likely to be believable in a situation where only one source is allowed to provide information regarding the development on a given issue. It is very difficult to verify information in different situation, which provides a strong focus on key concepts, which provide a strong focus on the source and the mode in which given information is evaluated. Therefore, it is important to understand that believing fake news is based on individual personal understanding on important concepts that are essential in creating a highly transformed focus on key considerations that define the perception that individuals have (Campbell & Martin, 2015).
References
Allcott, H., & Gentzkow, M. (2017). Social media and fake news in the 2016 election (No. w23089). National Bureau of Economic Research.
Balmas, M. (2014). When Fake News Becomes Real: Combined Exposure to Multiple News Sources and Political Attitudes of Inefficacy, Alienation, and Cynicism. Communication Research, 41(3), 430-454.
Brewer, P. R., Young, D. G., & Morreale, M. (2013). The impact of real news about "fake news": Intertextual processes and political satire. International Journal of Public Opinion Research, 25(3), 323-343.
Campbell, R., & Martin, C. (2015). Media essentials: A brief introduction. Macmillan Higher Education.
Campbell, R., Martin, C., & Fabos, B. (2014). Media & culture: Mass communication in a digital age. Bedford/St. Martin's.
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