Evaluation Paper on Three Seasons-Resort

Introduction

Three Seasons Resort will moderately price its 100 seat restaurant shall provide family style foods and services. The meals shall include Boasted chicken, steaks and pork chops and pot roast, hamburgers, wraps, chips, salads which shall be on the menu. The company will also offer special meals for children that are composed of lighter options and small portions. The family shall own the restaurant.

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The company will lease Wrights building at Mauritius coastline and the central business district. The building was previously leased to a certain Portuguese, who removed most of its furniture and equipment that requires replacement. The place shall require some small renovation and an update of its toilets to make it more presentable. The decoration of the company will consist of wooden seats that are and covered by white table clothes. There will be dinner tables surrounded by wooden chairs that are cushioned to enable the comfortability of the clients.

The company projects the sales to be about 1500 customers in a week, with a weekly turnover of $20000.The estimated startup costs shall be $400000 t0 $50000 which will be contributed through a bank loan and borrowing from investors and family capital.

Business Description

Three- Season Resort shall be located in the 8050 Camp at the coastline of Mauritius, at Rodriguez Island. Mauritius is a developing island that is located off the east coast of South Africa; it is also one of the established tourist's sites thus thriving in the hotel sector. The restaurant shall be wholly owned by John and Jeffrey family (MacDonald and Wong, 2015). It will serve varied and classic home-style foods ranging from pot roast beef to mashed potatoes and other foods.

The objective of the resort is to provide a home-style restaurant in Mauritius in Rodriguez Island, provide quality and affordable meals with outstanding service to its customers and to attain a Prime Cost Ratio that is less than 60%.

Three Seasons -Resort mission is to provide an exemplary and relaxed home-style dining experience for its clients. The restaurant will achieve these by the provision of a menu that considers the quality of its ingredients at an affordable cost; the company shall make their customers happy by improving their welfare consider and staff and treat them like they are at home.

Jeff and John will wholly own the restaurant. They have 15 years of experience in running quick foods industry. After graduation, they worked as managers for different five-star hotels in Mauritius. They will employ their wives as kitchen managers. Due to high turnover for the business, the company shall depend on family, bank loan and its investors until they realize profits. Three-Season Resort shall be run as a sole proprietor company that is owned and operated by Jeff and John. It shall be registered in Mauritius.

The estimated cost of the restaurant is $360000, in which the majority of the expenses goes to furniture and equipment at the cost of $170000.The area requires a renovation that shall cost &50000 and shall take one month to complete. Jeff and John shall subcontract the work at the cost of $170000; the source of funds is from bank loan and investors. The restaurant shall be located along the coastline of Mauritius which is a major tourist attraction site. Mauritius coastline in the Rodriguez Island has a population of over 40,000 inhabitants according to their census report (Mauritius, population, 2018).

Market Analysis

Mauritius Island has a total population of 1.3 million while the Rodriguez Island has a total population of 40,000 residents where the restaurant will be situated thus fit for the business due to the availability of customers (Mauritius population, 2018). Population in Mauritius is about 1.27 people; it is densely populated with a total of 640 people per square kilometer (Mauritius Population, 2018).

SWOT Analysis

SWOT Analysis means strengths and weakness, opportunities and threats of the restaurant (Thapa and Thapa, 2018).

Strengths

• Our products are unique and not available in Mauritius
• Three-Season Resort has a potential for growth
• The business targets tourist along Mauritius coastline so customers will be available
• The owners have several years of experience in the industry

Weaknesses

• The probability of not meeting the potential revenue
• Strong competition from established restaurants
• The stock changes according to customer requests

Opportunities

• The restaurant will provide unique products
• There is also the probability of expansion to community programs
• Online business shall be carried out.

Threats

• Stiff competition from potential competitors
• Need for unique products and marketability
• Marketing strategies not meeting the targeted customers and the target base
• The inadequate customer base is a major threat to the restaurant

The analysis gives a major direction on where to focus for instance the business design, marketing, operations management, and marketing. To meet the strengths of the business, the owner shall design the products in a manner that meets customer needs. The stock will contain a range of products for special events to consider customer preferences. Business tools are aligned in a way that enables proper communicationHospitality industry analysis indicates that bookings in travel and tourism garnered $1.7 trillion in the year 2017 due to the strong global economy (Soeg, 2018). Restaurants which are one of the primary sectors in the hospitality industry contributed 35% of the value (Jaufeerally and Carlsen2017). Travel and tourism market are enjoying millions of customers globally due to o accessibility of disposable income. The total retail value of the global hotel industry is estimated to garner $400 billion in the year 2018. Travel and tourism are over 10% worth of the global GDP; it also accounts for half of what is clubbed with food and drinks (Soeg, 2018) Additionally corporate travel is expected to increase by 7% in the year 2018. The hotel industry is estimated to gain a growth of 6.5% to 8.5% in 2018 (Jaufeerally and Carlsen, 2017). According to Deloitte, the midscale segment will benefit most.

As the economy grows consumers start to enjoy increased wages thus enabling them to make health spending habits. Air travel is now cheaper due to the high competition of airlines; this enables individuals to travel all over the world. Competition lowers fuel prices and cost of entrants to the airline industry thus making flights easily accessible to the budget traveler. International tourist's traveler rose to 1.3 billion by the year 2015, and this growth is still rapid (Soeg, 2018).

Industry Analysis

The restaurant consists of an establishment that engages primarily in the provision of foods and services to its customers majorly those who order meals while seated is waiter waitress services (Soeg, 2018). The restaurant shall also provide foods to its customers together with alcoholic drinks, provision of carrying out services and presentation of nontheatrical music.

Demand depends on some customers, consumer tastes, and preferences and income. Profitability of the company varies depending on the operational costs of high sales volumes and marketing strategies of the company (Soeg, 2018). Large industries are advantageous due to high purchasing power; finance and marketability while the other small industries we tend to offer unique foods. Wages in the industry forms a vital proportion of total operating costs. Imposition of minimum wages in the industry has increased the need for key players to minimize other costs which increase the company profits. The annual income per worker is approximately $40000.Restaurants compete with other restaurants that prepare meals for example groceries and convenience stores.

Restaurants are associated with some attractive characteristics. Business models used in this entity is easy to comprehend and the factors that influence their performance. Most restaurants are cyclical in the peak period is crucial for the overall outcome of the business (Jaufeerally and Carlsen, 2017). Those investors that are conservative can find mature stock operations more appealing about investment considerations.

Technological advancement has also reshaped the way the industry operates. Through social media, people are informed about the potential places that they can visit. Technology has also increased the efficiency of hotel industry hence improved customer efficiency which will help boost growth in the hotel industry (Jaufeerally and Carlsen, 2017). The market size includes 3800 restaurants with annual revenue of $300 billion annually. The major industry participants are Residence Konokono, Royal Attitude Hotel, and Le Flamboyant.

Customers and Value Proposition

At Three-season Resort our value propositions are to offer a straightforward, and beyond great homemade foods, customer oriented and personalizes services because our organization is independent and not franchised. We value our customers as we offer them homemade and freshly prepared food, friendly services and easy highway access, ample parking and convenient take-out and party trays.

Three-Season Resort shall appeal to most customers in their homes and as a business community. The hotel is situated in an area that appeals to a large number of tourists, and the residential place of Mauritius is populated by 40,000 households according to census reports (Mauritius Population, 2018). The adjacent residential is composed. The median family is estimated to be $52000 by the year 2016.

John and Jeff selected the location for the restaurant because of very busy interactions along the coastline and tourist attraction sites. The restaurant is along the coastline that will encourage tourists to book hotels and families who are tired from daily chores to stop for a home-cooked meal. There is a road that runs from north to south that is connected by busy streets and half a mile north shopping centers. We shall also position us as a premier traditional home-style restaurant.

Clients will also enjoy a serene environment with wooden tables and white table clothes. The restaurant will also provide a relaxed surrounding where customers will be greeted with all smiles as they enter the restaurant like the way they arrive at home. Customers will obtain a standard menu together with menus according to seasons, for example, Valentine 's Day that saves on costs; the restaurant shall ensure that it stays current on the market trends. It will also be a great place for its employees to build their career or pursue full-time jobs. We also believe that the restaurant shall create employment for part-time and full-time workers; it will also provide internship opportunities for students. Our workers will enjoy a competitive salary through keeping track of our records that includes a review of prime cost utilization on a daily basis of cost accounting systems that prevent a shortage of inventory. The restaurant shall also be proactive towards the employees through proper scheduling their job performances; we shall also motivate our staff by providing them with bonuses. The employees will also be provided with current training programs that involve safe food handling and occupational health and safety strategies.

Marketing Strategy and Implementation

Three-Season Resort shall also remain current in the industry market trends by using website menu, map directions and include social media pages. The restaurants shall also provide birthday and loyalty clubs for special occasions.

Competitive Advantage

The competitive advantage for Three-Season resort is that it has a proven track record of the proper serving area that is of great value to the customers. Homegrown training and industry also character...