The foremost and vital reason why people work is for sustenance. This reason emerges as an opportunity for investors and therefore directed their resources and efforts towards the food industry. Various business ventures have been born due to this entrepreneurial opportunity. According to the history of many industries, the food industry is recognized to be the earliest in the world (Investor relations, 2015). There are different types of business and companies that are respective to the food and services offer. Tyson Food Company falls under the food companies that have offered sustenance to the human beings.
According to the Forbes magazine, Tyson Food Company is the world largest food processing company. It has gained a paramount reputation globally as the modern, multi-national, protein-oriented Food Company. In 1935, during the Depression, Josh Tyson was a poultry farmer who engaged himself in rearing and selling of the poultry products in Arkansas. Josh Tyson's son, Don Tyson, grew up with the company and consequently transforming it into a giant poultry industry. The main objective of the company was to revolutionize the food market into a quality, standard and a prosperous industry with the difference. Presently the company operates in the food processing industry under Tyson, Jimmy Dean, Hillshire Farm, Ball Park, Wright Brand, Golden Island, Aidells, and State Fair. Gradually, the company developed and specialized into four categories of food produces. The company produces, distributes and markets beef, pork, and chicken, as well as prepared food. The company operates vertically chicken production process that is made up of the contract grower feed production, breeding stock, processing, additional processing, transportation and marketing of chicken and allied associated output, comprising animal and pet food ingredients (Tyson Foods, Investor Overview, 2016, April).
Through its subsidiaries, Cobb-Vantress, Inc. (Cobb), the company is actively participating in the worldwide supply of the poultry breeding stock (Weber, K. (Ed.), 2009). The company's products are marketed and sold to grocery wholesalers and retailers, meet distributors, military commissaries, warehouse club stores, chain restaurants, industrial food processing companies, live markets, international export companies together with the local suppliers serving bistros, Foodservice operations, like school cafeterias, hospital, convenience stores, as well as other vendors.
The company predominantly operates in the United States, but also it has set up many of its outlets in Canada, Central America, China, the European Union, Japan, the Middle East, South Korea and Taiwan. Presently, Tyson Food Company has its headquarters in Springdale, Arkansas, with a total of 122,000 people and contracts more than 11,000 farmers. The company is categorized in the spectrum of grocery store shelves today (Camuffo & Gerli, 2018). The company is well organized and is very strict with matters concerning the quality values and code of conduct. The company also has the team member's bill of rights that endures attaining integrity and trust within the market; they operate together with among the team members, shareholders, and customers. Furthermore, Mishra, et.al (2018) depicts that the company has a set of measures and regulations whose objective is to offer a safe and warm working environment for the personnel. The vision of Tyson Foods is to be the world's leading choice of protein solution at the same time optimizing the shareholder value. On the other hand, the company's mission is based on the production and marketing the trusted quality food products that are acceptable in the today's dynamic lifestyle and to reward, attract and preserve the best people in the food industry . The top business strategy that Tyson operates on is to establish a more value-added product, enhance operational efficacies, and expand its international business.
The mission statement of Tyson Company is based on sustainability, John Tyson, Chairman, and CEO draft it. The following is the company's mission statement:
"Tyson Foods recognizes the importance of being a responsible corporate citizen. Our Core Values - which define who we are, what we do, and how we do it - are the foundation of corporate sustainability at Tyson. We are committed to making our company sustainable - economically, environmentally, and socially. Our progress in this endeavor will be measured by how we develop and market our products, how we care for the animals, land, and environment entrusted to us, and how we treat people, including our Team Members, consumers, suppliers, and the communities in which we live and operate."
Tyson Foods is in a Meat Processing and selling industry. They are dominant in the production, distribution, and marketing of beef, chicken, pork as well as prepared foods.
Despite the stiff completion Tyson Food is facing, it implemented the strategy in their food processing that will ensure that they counter their competitors and at the same time covering the wide scope of customers. In the 1980s, the Tyson Foods started value-added chicken by making convenience foods for both the retail and Foodservice customers as the means of countering competitors (Castillo, et.al, 2018). The following are the products produced by Tyson Foods Inc according to Castillo, et.al, (2018)
Chicken: Tyson breeds and rear chicken together with the process the chicken flesh, frozen and value-added products. The company produces over 20 different kinds of fresh chicken, ten kinds of frozen chicken, and 50 kinds of value-added chicken products with 62 production plants.
Beef: The category is operated in 12 plants and recesses cattle into primal and sub-primal meat cuts, plus distribution of the value-added, fully cooked beef products.
Pork: Tyson has nine production and process plants, where they process the live hog into primal and sub-primal cuts and case-ready products. They produce various types of pork products such as the frozen pork, prepared/fully cooked ribs, fresh pork, portioned cuts, Case-ready pork, and pork sausage.
Prepared Foods: The company is operating 23 plants that are specialized in the production of prepared foods. The prepared food sector produces and distributes frozen/refrigerated food products such as beef and pork pizza toppings, pepperoni, prepared meals, pizza crust, processed meats, appetizer, flour and corn tortillas, and soups.
Indeed, regarding the volume of the products that the company produces; then we can agree that the company is a chicken company. Tyson Foods Inc. process nearly 40 million chickens in every week, that is high when compared to the 165,000 head of cattle and 456,000 pigs at its 100 production sites all over the world. However, while accounting for dollars rather than the eggs, the company generates nearly 40% of its revenue from the beef segment and 30% from its poultry productions. Prepared pork products, as well as foods, make up about 10% and 30% respectively. Tyson no longer raises cattle; instead, it purchases live ones on an open market, and they are reared under the contract at third-party lots.
How Tyson Is Distinct From Their Competitors Regarding the Products
Tyson Foods is faced with stiff competition not only in the US market but also internationally. Tyson competitors produce similar times for products. The major competitors are the Hormone Foods Corporation, Smithfield Foods Incc Pilgrim's and Pride Corporation; the Tyson Foods are distinct from their competitors such that they are the leading distributors of the value-added beef products that satisfy their customers. The company is presently applying the expertise to add value to the pork and beef through the process of improving the product lines, extending the present categories and developing new categories. The company is working competitively to expand its sale of value-added products in all three proteins (Castillo et.al, 2018).
To cover the wide market and to serve a large variety of food products, Tyson Food progressively introduces different assortments of beef, pork and poultry products that are different to those produced by their competitors. Tyson Foods is a successfully leading marketer of:
- Case-ready, beef, pork, and chicken
- Club store pork, beef, and chicken
- Retail stores deli chicken products
- Ground beef
- Frozen and ready to eat beef, chicken and pork products
- Meat toppings for the frozen pizza and pizza chains
- Flour and corn tortillas
- Frozen and value-added chicken to the military commissaries
Tyson operates a combined poultry process. To mention a few of them, they include Cornish hens, canned/pouch chicken, breaded chicken, fres...
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