Essay Sample on Yeti Pale Ale: Creating Brand Loyalty Through Instagram

Introduction

Through Instagram, the company aims at creating awareness of Yeti Pale Ale brand to its targeted customers, which is a common aim of making and increasing sales of the Everest brewing company. Thus, the company will create a memorable brand with a personality that quickly makes them recognized in a crowded or competitive market (Hootsuite, 2019).

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The company aims to create brand loyalty by convincing its customers through Instagram that the company is the best on the market. It also aims to develop and maintain good relationships that will persuade its potential buyers to start and maintain buying Yeti Pale Ale beer.

Targeted Audience The latest Instagram internal figures show that over 25 million businesses have a profile on the network, with over 200 million users visiting at least one business profile a day (Smith, 2019). Therefore it is typically safe to say that the company targeted audience is more likely already using Instagram.

Everest brewing company shall target both men and women aged 18 years and above as their potential consumers. However, the company shall mostly target men aged 18 years to 50 years old since surveys have shown a trend that men tend to drink more alcohol than women with men aged between 18 years old to 50 years old drinking the most (Smith, 2019).

Strategy and Tactics

The company shall maximize the customers' interest; for instance, since most of the customers are passionate about environmental issues, the company shall, therefore, provide green energy solutions. The company shall employ leverage user-generated content to build real connections online and to win the loyalty of its customers; this will also help in delivering the value of Yate Pale Ale beer brand with minimal expenditure in both time and money.

The company shall use the strategy of unlocking the power of the Instagram carousel; this involves sharing a series of product-related images and videos. The company shall further apply the use of the right hashtags, which is essential and will enable the company to reach people who are not currently following the company account. The Instagram users can quickly search for keywords and engage with the company posts on the Yate Pale Ale brand of beer.

Payment Schedule and Budget

Instagram marketing campaigns are an ongoing process; the company will anticipate a minimum of one week from the start to date the campaign is launched. After that, the company will monitor, adjust, and prepare reports to Everest brewing company on a monthly basis.

References

Hootsuite. (2019, May 6). Social media advertising 101: How to get the most out of your ad budget. Retrieved from

https://blog.hootsuite.com/social-media-advertising/

Smith, K. (2019, August 12). 15 reasons why marketing through social media is a must for every small business. Lyfe Marketing. Retrieved from

https://www.lyfemarketing.com/blog/marketing-through-social-media/