Essay Sample on Social Marketing: Cost-Effective Strategies for Web Traffic

Introduction

The social marketing process includes the collection of theories that focus on promoting socially valuable information to the potential target group. The social marketing process entails using cost-effective strategies and enables the marketer to achieve the goal of marketing. Web sites use the social marketing process to attract traffic and marketing different products on web sites. The effectiveness of the websites depends on social marketing tools and how they are effective in achieving the objective of different marketing products. The websites should be able to attract the target market socially. Online marketers use social marketing process to the marketing process to market various products that they sell on their websites.

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Among the online marketers that use the social marketing process model include Alibaba and amazon that sells different products to buyers in different regions around the world (Thackeray, 2019). The social marketing process enables the visitors of the website to interact with the sellers. Alibaba is an online platform that allows marketers to meet their potential customers. The social marketing process creates a mutual understanding between the sellers and the buyers that creates an environment that can allow a trade to happen. For business and transactions to occur the buyer and the seller needs to have a mutual understanding and trust that Alibaba can provide.

Amazon is another online marketing company that uses the social process strategy to promote trade at its website (Weinreich, 2018). The interests of the buyers are prioritized, and the social process is used to achieve the confidence of the buyer. The company carries out research and surveys to ensure that the customers are satisfied with the services and the products that the company offers. The satisfaction of the customers is key in ensuring that the customers keep on using the platforms to purchase items that they want. The social process strategy helps in creating trust and confidence among the customers.

The two websites, i.e. Alibaba and Amazon, have been able to gain the trust of the buyers through social marketing process that aims at creating an online community of buyers and sellers. The websites have been effective in attracting fans to the website through their marketing (Morrison, 2018). Websites rely on marketing to attract new customers. Websites such as Alibaba to generate engagement by allowing the sellers and buyers to interact. The trust that the funs have on the websites in terms of getting quality products at affordable prices makes them keep using the web site platforms (Albane, 2019). The websites will continue to create trust among different stakeholders that generate referrals increasing the customers and traffic to the website.

Having many series and products that the websites offer to the clients strengthens the brands because the customers know that the services and products that they want are available at the websites. The websites have been able to create a community of traders and buyers representing different regions of the world. The brands sold on the websites are of good quality; therefore, the customers are sure of the value of money. The price is also relatively fair compared to other retailers in the market. My recommendation to the websites is to improve the security of the visitors of the websites. There are security risks that visitors feel insecure while trading online. The websites also need to be user-friendly to new users and the users not used to trading online. The items should be easy to locate on the websites.

References

Albane, J. (2019). Amazon's marketing strategy: 5 ways to win on social. Retrieved 16 October 2019, from https://www.talkwalker.com/blog/amazon-marketing-strategy

Morrison, K. (2018). The Social Strategy: A Five-Step Process for Social Media Marketing Success. Retrieved 16 October 2019, from https://www.adweek.com/digital/the-social-strategy-a-five-step-process-for-social-media-marketing-success/

Thackeray, R. (2019). Here's How the Social Aspect Is Helping Alibaba's E-Commerce App. Retrieved 16 October 2019, from https://www.forbes.com/sites/greatspeculations/2016/08/29/heres-how-the-social-aspect-is-helping-alibabas-e-commerce-app/#4e0880ba7853

Weinreich, K. (2018). Research in the Social Marketing Process. Retrieved 16 October 2019, from http://www.social-marketing.com/process.html

Yazdanifard, R. (2019). The Review of Alibaba's Online Business Marketing Strategies Which Navigate Them to Present Success. Retrieved 16 October 2019, from https://www.researchgate.net/publication/268278544_The_Review_Of_Alibaba's_Online_Business_Marketing_Strategies_Which_Navigate_Them_To_Present_Success