Essay Sample on Positioning Strategy: Establishing & Maintaining a Competitive Advantage

Introduction

Positioning is the act and a strategy that defines how one's business in the market will establish and also maintain a favorable competitive advantage of your products. Different marketers in the market should first develop their appropriate routes to ensure that their businesses are always in an orderly manner. They should also consider the demand for that specified product that is to be in establishment. Different customers have different tastes and preferences about the detailed product. These considerations should always be done to help the market establish his/her product effectively and efficiently.

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Branding of products involves subdivisions of the product into a reasonable and easily accessible manner. It helps the marker to establish place utility of the product effectively. It also helps the customer to quickly identify the appropriate means of transportation from the central station to the suitable place the product is supposed to be. The level of competition by the marketer pertaining such product should also be in place. One should always understand specified individuals that are a presence for the game. Furthermore, one should always consider the positions of your brand to leverage ones' strengths and enable him/her to take the available market opportunities. When there are no competitive brands, at times, set cultural values that may sound great but not make any difference in the market place.

Crisp articulation of ones' competitive strategy provides a base of powerful, valuable, and meaningful bright ideas concerning your product. To understand and have a clear definition of secure positioning, one has first to understand the character of the competitors. The marketer should work in hither and thither to ensure that relevant information is present all-time concerning that product that he/she is ready to specialize.

However, Netflix, in its acts of packaging and labeling, applies the strategy of differentiated marketing strategy to increase repeated customers in its subscriptions. It is usually the best and over-the-top video providers where its subscriptions stream all time. It uses individual clusters while it is in its jargon to have complete access to people in its market (York, 2019). The organization has positioned its subscription-based video in the demand-oriented platforms that are easily accessible by all individuals of interest at any needed time. This Netflix platform well supports all the involved members through readily available services that they offer.

Furthermore, to quickly reach customers, Netflix applies the tactic of using the internet since most of the customers are always online. The sites are still available to provide customers with quiet time for choosing appropriate videos that they can easily watch. They also offer videos that have high-quality bandwidth that no customer can complain concerning the quality. Netflix faced a lot of rivalries in the early stages when they were market initiators. They were even condemned and not also considered as ready individuals to later emerge as winners (Tigges, van der Stelt, & Volk, 2018). Competitions have drastically increased since internets are easily accessible in third world countries. Government supports have also let Netflix emerging as the best useful internet competing for business.

Netflix has planned to make an expansion in its portfolio to penetrate different types of markets in different regions (Wayne, 2018). Netflix products are usually available goods where every member can easily access. Plans offered by Netflix to enhance sufficient flow include; premiums, basics, and standards that easily allows unlimited movies to show on ones' laptop or even a television.

Conclusion

In conclusion, Netflix is a video producer, has brought a very significant impact on the development of the economy of an individual state.

References

Wayne, M. L. (2018). Netflix, Amazon, and branded television content in subscription video-on-demand portals. Media, Culture & Society, 40(5), 725-741.

Tigges, J., van der Stelt, B., & Volk, J. (2018). The New Kids on the Block-Exploring the brand identity of disruptive innovators. LBMG Strategic Brand Management-Masters Paper Series.

York, J. M. (2019). Developing Product and Business Innovations: Voice of the Customer Approach, Outcomes Strategies, and Beyond. Arch Bus Adm Manag, 2, 124.